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Many Amazon sellers are entrepreneurs. They’re starting, building, inventing, and experimenting. None of that is easy, but Amazon is here to help. We have a library of free programs to guide you towards success.
¥4,900 a month (excluding tax) + selling fees
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Seller University

Master the selling tools at your disposal with the help of our tutorial videos.
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Find answers to the most common questions we receive from sellers.
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Other Resources

Access help pages, seller forums, and resource downloads.

Overview of selling online

What is EC (e-commerce)?

What is e-commerce?

An overview of ‘e-commerce’, explaining transactions of goods and services on the Internet
About selling online

About selling online

Learn how to start selling online or grow an existing retail business online
How to build an online store

How to build an online store

Building an online store can help you to showcase your brand. Learn how by following the steps.
How do I open an online store?

How do I open an online store?

Many people wonder ‘Can individuals sell online?’ and ‘Where should I start?’. We take a look at the key points for getting your first online sales, including opening an online store, in-house e-commerce, and listing on Amazon.
What is D2C?

What is D2C?

D2C (Direct-to-Consumer) refers to a model where a manufacturer or brand sells products manufactured in-house directly to consumers without going through an intermediary. If you are interested in selling your brand on Amazon, please check out this page.
What is
Amazon Marketplace?

What is Amazon Marketplace?

Amazon Marketplace is a service where you can list and sell on Amazon. Please see this page for instructions on how to start listing (open a store) on the Amazon Marketplace.
What is Amazon Seller Central?

What is Amazon Seller Central?

Amazon Seller Central is an admin panel where you can manage the products you are selling on Amazon. All sales on Amazon are managed collectively within Amazon Seller Central.
What is Fulfillment?

What is Fulfillment?

Fulfilment refers to processing product delivery, returns, and exchanges for customers who have purchased products through an online stores.
Procedures for buying and selling

Procedures for buying and selling

Did you know that you can sell on Amazon without being a manufacturer or owner of your own brand?
If another seller has already listed the product you want to sell on Amazon, you can easily start selling without creating new listing information.
What is Amazon SEO?

What is Amazon SEO?

Amazon SEO refers to optimizing product pages so that they rank higher in product searches on Amazon. On this page you view examples and learn tips to optimize your product pages so more potential buyers will view them.
What is dropshipping?

What is dropshipping?

Dropshipping is a method that allows manufacturers and wholesalers to send items sold on the internet directly to customers. Amazon allows you to use dropshipping if you meet the usage requirements.
What is e-commerce?

What is Amazon Brand Registry?

Use Amazon Brand Registry to protect your brand and increase your visibility.
Introducing benefits that you can receive by registering your brand, as well as important points when applying for registration
Product development process and flow until sales

Product development process and flow until sales

For sellers who are unsure of how to proceed with product development, this section introduces the flow of product development using Amazon services.
Method and flow of launching an original brand

Method and flow of launching an original brand

Introducing the method and flow of launching an original brand, as well as how to build a brand using selling services on Amazon.
What is the production of original goods?

What is the production of original goods?

For sellers wondering how to create original goods, this section introduces the flow of creating original goods using Amazon services and programs.
What are Amazon customer reviews?

What are Amazon customer reviews? Benefits of increasing the number of customer reviews and how to request removal

Amazon customer reviews are one of the key factors in a customer's decision to buy a product. We will introduce the structure and benefits of Amazon customer reviews, and how to obtain more.
What are Amazon customer reviews?

What’s cross-border ecommerce? Advantages for Japanese companies and individuals to start Global Selling

Some might wonder, “What’s cross-border ecommerce?” and “What are the advantages of starting Global Selling?” We’ll introduce some of the advantages and disadvantages of starting Global Selling.

How to sell by category

What is e-commerce?

Clothes and other clothing

You can sell various types of clothing on Amazon, such as men's clothing, women's clothing, work clothes, room wear, underwear/inner wear, and children's clothing, etc.
About selling online


You can sell various types of shoes on Amazon, such as sneakers, business shoes, sandals, safety shoes, work shoes and pumps, etc.


You can sell various types of groceries on Amazon, such as drinks, alcoholic beverages, rice, millet, confectionery, condiments, etc.
Beauty products

Beauty products

You can sell various types of Beauty products on Amazon, such as hair care, skin care, bath & body care, oral care, makeup, etc.
About selling online

Covid-19 related products

You can sell Covid-19 related products such as household masks, medical masks, disinfectants, medical gloves, and antigen test kits on Amazon.
Sell Books Online


You can learn how to sell books online. In addition, Amazon provides various features to support the start of your selling journey. We will also show you tips for selling on Amazon.

What is Seller University?

Seller University is a series of free training videos created to help you learn how to sell on Amazon. You can learn how to create product listings faster, master the key tools and applications, understand product rules and restrictions, and take advantage of FBA, advertising, promotions, and more.

Once you've created an Amazon seller account, be sure to watch the Seller University video guide on Seller Central.

Frequently Asked Questions

Get answers to the frequently asked questions about using Amazon for ecommerce.

Getting Started

What is selling on Amazon?
Selling on Amazon is a program that lets individuals and businesses sell their products and inventory on in Amazon's stores, like Amazon.co.jp.
What is Amazon Marketplace?
:This is a service that allows you to sell and sell on Amazon. As a seller through the Amazon Marketplace, you can sell products through the e-commerce “Amazon.co.jp” for individuals and the e-commerce “Amazon Business” for corporate/sole proprietors.
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. There are many other benefits too.
Can I list my products in all Amazon categories?
Prior approval may be required to list certain products in certain categories. Check out the Sell page for more information.
What type of products cannot be listed on Amazon.co.jp?
Some products may not be listed as a matter of compliance with legal or regulatory restrictions, such as prescription drugs. Also, some products may not be listed as a matter prohibited by Amazon policy, for example, crime scene photos. For detailed information, please see the Restricted Products help section.
What's the A-to-z Guarantee program?
The A-to-z Guarantee program is for situations where a customer never received a product or received a product that is materially different from what was ordered or expected. We ask customers to first contact the seller when they have a problem. If the customer isn’t satisfied after 48 hours, they can file an A-to-z claim. When Amazon receives the claim, we send the seller an email detailing the claim and requesting basic information about the order and the fulfillment process. Amazon will then determine whether the A-to-z Guarantee claim applies, based on the information provided. In some cases, reimbursement of the order to the customer at the seller’s expense may be involved.
How do I open a new Amazon seller account?
Visit the Pricing page to sign up for the Professional plan or the Individual plan. You can use your Amazon customer account, or you can create a new account with your business email address.

Before you start, be sure to have the following information ready:
  • Your business name, address, and contact information
  • An internationally chargeable credit card with a valid billing address
  • A phone number where you can be reached during the registration process
  • Your tax ID info
  • Additional identity documents may be required in some cases
Can I downgrade my Professional selling account?
Yes. If you don’t want to be charged a monthly subscription fee, you can downgrade your account from the Professional plan to the Individual plan. Please change it from the registration details page in Seller Central. In order to make changes, login is required.

If you make changes, you can keep offering items as an Individual seller. However, you’ll lose access to Professional plan benefits like bulk upload, order reports, seller-customized shipping rates, or special listing features. Also, keep in mind that only offers from Professional sellers are eligible for featured offer status on product detail pages.
How do I close my Amazon seller account?
To permanently close your Amazon seller account, request account closure in Seller Central. Keep in mind that you can use our Listings Status feature to suspend your product listings, or you can remove them entirely but hold on to your account for future use. Before you close your account permanently, remember to cancel and remove your listings and resolve all transactions.
How do I contact Amazon Seller Central? (Technical Support)
For Amazon Seller Central Technical Support, please visit the Amazon Seller Central help page.
[PC version] Log in to Amazon Seller Central, click ‘Help’ on the top right of the screen, and contact us from ‘Get Help’ at the bottom of the screen.
[Mobile version] Log in to Amazon Seller Central, click ‘Help’ at the bottom of the Seller Central screen, and click ‘Get Help’ to contact us.
[Seller App] Log in to the
Amazon Seller App, click the hamburger menu in the upper left corner of the Seller Central screen, click ‘Seller Support’, and you can make an inquiry from ‘Contact Seller Support.’
How do I sell in Amazon stores in the U.S., Canada, and Mexico?
When you sign up as a Professional seller, you can start selling in our US, Canadian, and Mexican stores through a North America Unified Account. This will enable you to more easily share product listing info and manage your inventory across all three stores. For all per-item transaction fees, sellers will pay the fees for the marketplace where the item was sold. If you are a Pro Merchant, you’ll only be charged one monthly subscription fee for selling in North America.

If you already sell on Amazon in the US, Canada, or Mexico, you can use your existing bank account to receive disbursements in your local currency with the Amazon Currency Converter for Sellers (ACCS).


How much does it cost to sell on Amazon.co.jp?
Amazon has two selling plans. The Professional selling plan costs ¥4,900 (excluding tax) per month plus a per-item referral fee. Referral fees vary by category. The Individual selling plan costs ¥100 (excluding tax) per unit sold plus a per-item referral fee. Referral fees vary by category. If you plan to sell fewer than 49 items a month, the Individual plan may be best for you. In addition the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.
What are the differences between Professional and Individual accounts?
Third-party sellers can sell in Amazon's stores by signing up for the Professional plan or the Individual plan. With the Individual plan, sellers pay a fee for each unit they sell. With the Professional plan, sellers pay one flat fee per month, no matter how many units they sell.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee applies to Professional selling accounts only. The charges begin as soon as you finish the registration process. Your first monthly subscription fee will be charged at that time unless you’re signing up with a promotional offer.
How do I get paid?
When your seller account is settled and you have a positive balance, Amazon sends the money to your bank account using an Automated Clearing House (ACH) or electronic funds transfer. It can take up to five business days for the money to appear in your bank account after Amazon initiates a payment.

Before we can pay you, you must provide a valid bank account as the Deposit Method in your Business seller account settings as part of your bank account information. We cannot make payments to a credit card or online payment system, such as PayPal.


How do I manage my selling account?
Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments.
How do I add inventory?
You have four options for entering product-related info:
  • Click the Sell on Amazon button on Amazon product pages.
  • Use the Add a Product feature on Seller Central to list one new product at a time.
  • Use Excel-based inventory files to add multiple product listings at once.
  • Use Amazon Marketplace Web Service to do bulk uploads and get bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
How much does it cost to ship items I sell?
Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products.
How does Fulfillment by Amazon work?
With Fulfillment by Amazon (FBA) you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
What is a Featured Offer?
The Featured Offer is on a product detail page where customers begin the purchase process by adding items to their shopping carts. It’s sometimes called the Buy Box. A key feature of Amazon store is that the same product can have multiple offers from multiple sellers. If more than one seller offers the same product in a new condition, they might compete for the featured offer for that product.

To compete for featured offer placement, sellers must have a Professional seller account and demonstrate a consistently great buying experience for customers. Amazon uses performance-based criteria to determine featured offer eligibility and placement status. Eligible listings that do not win featured offer status are eligible for placement in the "More Buying Choices" box. Amazon does not guarantee placement in either of these locations.
Can I offer gift-wrap and gift messaging services to my customers on Amazon.co.jp?
Definitely! Our Gift Messaging service lets customers write notes for individual items or entire orders. Additionally, our Gift-Wrap service lets them select and pay for gift-wrapping for each item in their order.
How do I sell my products in other Amazon stores internationally, such as amazon.de and amazon.co.jp?
Selling in other Amazon stores is similar to selling in Japan. Once you have created a Pro selling account in Japan, you can immediately list eligible products in Japan and other countries such as North America, Europe, and Australia. For more information, please see how to sell on Amazon stores overseas.

Global Registration

Which stores am I registering in?
When you register for an Amazon selling account, we automatically create an integrated account. With an integrated account, you can access stores in Japan, North America (US, Canada, Mexico), Europe (UK, Germany, France, Italy, Netherlands, Poland, Sweden, Spain), and Australia.

Once you have created a selling account, you can start creating product listings in each store, unless that store requires additional information. If you already have a seller account, log in to Seller Central and check the list of integrated accounts.
What should I do if I do not have all the information to complete registration in a particular Amazon store?
For the registration process, you do not need store-specific information but only general information about your business. During registration, you can save your progress and login again to continue from where you left off. After registration is completed, you may need to provide additional information or documentation based on the countries in which you wish to sell. For example, to sell in the United States, you are required to provide tax information after registration is completed.
Do I have to sell in all stores?
No, even though you will have an account in each of the North American, European, Japan, and Australia stores, you can select the specific store(s) in which you want to sell for each product that you offer. You are not required to list products in all stores. If you want to list a product in a store for which you have a merged account already, you will not be required to go through the entire registration process again.
I do not want to list my products in all the stores in Europe. Can I select the UK only (or Germany, France, Italy, Netherlands, Poland, Sweden, Spain, etc.)?
When you list your products in one of Amazon’s European stores, by default the listing will be available in all European stores, to make it easier for you to expand your business in Europe. If you want to remove listings from a specific store or turn off the ability to sell for all stores, you can unselect a store by logging into Seller Central and opening your account settings.
I have completed the registration process, but I don’t need a seller account in all of the countries for which you have created accounts. How do I un-register myself from a store?
You can choose to downgrade your account from a Professional selling plan to an Individual selling plan if you do not want to be charged a monthly subscription fee. For instructions, see Switching to a Individual Selling Account.

To close an account, login to the account for the store that you want to close, and go to Settings > Account Info > Close account in Seller Central. Please note that you must close each regional account individually (North America, Europe, Japan, Australia).

Even if you switch to the Individual selling plan or close your account in a particular store, if a product ASIN can still be purchased from another integrated account, you will be charged the monthly fee for the Pro selling plan. Ensure that you downgrade each integrated account separately if you do not wish to be charged a monthly Professional subscription fee.
How do I sell in a store for which Amazon does not automatically create a merged account?
Register for that store separately. Once you've registered, you can merge that account into your global registration account.

Other Resources

Amazon Seller Forums

Get answers to your questions from Amazon employees and fellow sellers.

Amazon Seller Help

Dive deep on specific topics related to selling on Amazon.

Beginner’s Guide

Find out what you'll need to start selling in our stores.

Third-party resources

There are also reliable resources available outside of Amazon. Marketplace app stores offer applications to help automate, manage, and scale your business. Additionally, the Service Provider Network contains information on various service providers that support critical sales operations. Developers and service providers are vetted by Amazon during the application process, reviewed by customers, and continuously audited for compliance. Amazon does not endorse other third-party resources such as conferences, consulting, and online training. Use caution when engaging non-Amazon resources to avoid scams and misinformation. It might lead to the suspension of your seller account.

Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
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