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Sell more with Amazon

¥4,900 a month (excluding tax) + selling fees
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What is Perfect Launch?

Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days as Perfect Launch. As adopted by many of our most successful sellers, taking these five steps in the first 90 days is critical to drive sales growth.

Ready to join them? The playbook is simple:
1. Enroll your brand in Brand Registry
2. Enhance your product detail pages with A+ Content
3. Get set up with Fulfillment by Amazon
4. Automate pricing on your offers
5. Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry

Register your brand

Brand Registry provides a set of tools to help protect and differentiate your brand, including automated protection and effective search tools to detect and report violations.
Over 500,000 brands have been registered. 1.
Eligible new sellers who enroll in Brand Registry can get 10% back from the initial 7.5 million yen of sales, then 5% back until sales reach 150 million yen (maximum 7,875,000 yen), and free Vine enrollment for one product to kickstart product reviews (30,000 yen value)
² 2021 Amazon Small Business Empowerment Report
A+ Content

Enhance your product detail pages

Use A+ content to showcase your brand and product features on Amazon's product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool to optimize for conversion. Over the last year, many sellers have used both to help increase their product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%. 2
²Amazon internal data, 2020
Fulfillment by Amazon (FBA)

Get the Prime Badge

With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for the orders you receive. The Prime logo will appear on your products, which makes it easy for you to reach Amazon Prime members and many other customers. Help grow your business with FBA.
On average, sellers see a 20-25%² increase in sales after adopting FBA. 3.
Eligible new sellers can receive 15,000 yen off inbound FBA shipping when they make an inbound shipment using the Amazon Partnered Carrier program. When shipping overseas using Amazon Global Logistics or SEND, there is a 30,000 yen discount. In addition, get 120 days free storage for 100 units, plus 180 days of free removals.
² 2021 Amazon Small Business Empowerment Report
Automated Pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. . Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%. 4.
²Amazon internal data, 2020
Advertising

Show off your products

Quickly create sponsored product ads that appear in relevant product search results and product detail pages to make it easier for buyers to find seller products. pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign. 5.
Eligible new sellers can get 7,500 yen credit toward Sponsored Products ads, along with 7,500 yen credit for Coupons to offer customers sales promotions.
5 Amazon Internal Data, Global, 2019
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Benefits for new sellers
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We’ll help you get started

Start selling on Amazon with a little less risk. We offer 10% back on your first 7.5 million yen in branded sales and 5% back until sales reach 150 million yen, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more— plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.

Get started today with these incentives for new sellers:
  • 10% back on your first 7.5 million yen in branded sales, then 5% back until sales reach 150 million yen
  • Take 15,000 yen off inbound FBA shipping using the Amazon Partnered Carrier program Also, there is a 30,000 yen discount when shipping overseas using Amazon Global Logistics or SEND
  • Get 120 days free storage for 100 units plus 180 days free removals with Fulfillment by Amazon
  • Get 7,500 yen credit for Sponsored Products CPC ads (bids are up to you)
  • Get 7,500 yen credit for Coupons
  • Enroll one product in Vine for free to get trusted reviews (30,000 yen value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
illustration of a data scientist optimizing seller growth opportunities on a large touch screen

Total benefits worth 7.9 million yen

Amazon program

Your incentive

How to get it

Brand Registry Benefits
Brand Registry
10% from the first 7.5 million yen in brand sales, then 5% back until sales reach 150 million yen
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN. Learn more
30,000 yen credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and then enroll a product in Amazon Vine within 90 days.
Learn more
Fulfillment by Amazon Benefits
120 days free storage on 100 units (or 30 oversize units)

180 days free liquidations on 100 units (or 30 oversize units)
Send inventory to an Amazon fulfillment center (distribution center) within 90 days of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Learn more
Partnered Carrier program
15,000 yen off inbound shipping
Send inventory to an Amazon fulfillment center (distribution center) within 90 days of listing your first buyable ASIN. Learn more
Advertising benefits
4. Sponsored products
7,500 yen credit
Launch a Sponsored Product campaign within 90 days of listing your first buyable ASIN. Learn more
Coupons
7,500 yen credit
Create a coupon within 90 days of listing your first buyable ASIN. Learn more

Would you like to learn more about Sell on Amazon?

Official social media accounts

Sell on Amazon operates official social media accounts.
Official YouTube Account
Sell on Amazon
Our official YouTube account distributes free videos explaining important points of listing, selling, and sales promotion on Amazon.co.jp in an easy-to-understand manner.

You can watch our videos from the button below.
Official Twitter Account
@SellOnAmazonJP
LINE Official Account
@sellonamazonjp
Our official Twitter account shares Sell on Amazon’s newest updates for Sellers and individuals who want to start selling on Amazon.

If you would like to receive information on Sell on Amazon’s newest promotions, tools, events and seminars, please follow the Twitter account from the button below.
Our LINE Official Account sends selected notifications sent via email and Seller Central requiring actions by Sellers regarding topics such as your account’s status, listing status, and payment disbursement.

You can add the Sell on Amazon LINE Official Account as your friend by clicking the button or by reading the QR code below.

*Not all notifications from the categories above are available on LINE. Please continue to check your email and Seller Central.
Amazon Seller app

Manage your online business when you’re on the go

The Amazon Seller app lets you create new listings, track sales, fulfill orders, and quickly respond to customer questions, making managing your online business remotely a breeze.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
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Just have a few items to sell?
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