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Seller University
Seller University is a free learning program that’s designed to support the success of your business. You can learn about a wide range of topics, from the basics of selling on Amazon, including how to make product listings, set prices, handle shipping, and manage advertising, to applied techniques that will lead to further growth.
What is Seller University?
Everyone has their own way of learning. That’s why we offer educational programs that cater to a variety of learning styles. We provide videos and downloadable materials on over 60 topics related to selling on Amazon around the world, offering the latest information on various tools and processes. We also hold regular webinars where we answer your questions in real time.
Don’t have a seller account?
Easy step-by-step guide
You’ll be able to move forward smoothly with the guide, which walks you through each important step, from listing your products and setting prices to handling shipping. It also provides detailed explanations on how to use and set up tools such as A+ content and brand analytics.
Strengthen your selling strategy
Programs, tools, and various opportunities that can help boost your selling power will be introduced. We’ll guide you through a wide range of strategies, from inventory management, advertising management, and account management tips to brand benefits and expanding globally.
Join a webinar
You can learn directly from Amazon employees by attending live webinars. Best practices for FBA (Fulfillment by Amazon), sales strategies, and how to add products are introduced during webinars.
Did you know?
Make use of the New Seller Guide at Seller University
Amazon’s New Seller Guide covers various services related to branding, shipping, price setting, and promotions. By utilizing these resources, it’s estimated that your sales in the first year can increase by an average of about six times¹. Seller University offers a variety of learning content to help you make the most of this New Seller Guide.
¹Amazon internal data, FY2023, US store
Introducing videos on Seller University
For new sellers
Learn how to use sales tools and programs, and take the first step in selling.
For existing sellers
We support you in resolving business challenges and discovering new business opportunities through the latest trends and practical training programs.
Ready to get started?
Step 1
Log in to Seller Central
Log in to Seller Central or create an account if you don’t have a Seller Central account
Some content can also be viewed on the Seller University YouTube channel.
Some content can also be viewed on the Seller University YouTube channel.
Step 2
Go to the Seller University page
Access to Seller University is available 24 hours a day; to access, select ‘Seller University’ from ‘Knowledge and Information’ in the Seller Central main menu.
Step 3
Start learning
You can browse the catalog by topic, search for specific training, and register for upcoming webinars. You can utilize customized learning content and recommended content as well.
Other Resources
Seller Forums
Provides a community where you can exchange information, post questions, and share experiences with other sellers.
Seller News
You can check the latest information from Amazon, such as FBA, pricing, and account status.
Help page
Provides in-depth explanations on specific topics related to selling on Amazon.
Frequently Asked Questions
What is Seller University?
Seller University is a comprehensive learning platform that provides education, training, various resources, and practical tips about selling on Amazon. You can learn about a wide range of topics, from basic content such as how to make product listings, set prices, and develop advertising, to applied topics that will lead to the next step in growth for your business.
At Seller University, in addition to being able to check video content, webinars, and downloadable PDF materials for all courses on Seller Central, you can also watch carefully selected learning content on the official Amazon Seller YouTube channel.
At Seller University, in addition to being able to check video content, webinars, and downloadable PDF materials for all courses on Seller Central, you can also watch carefully selected learning content on the official Amazon Seller YouTube channel.
Who can use Seller University?
A Seller Central account is required to use all learning content. However, anyone can watch learning resources on the official Seller University YouTube channel.
What types of content are available at Seller University?
To help you learn according to your personal learning style and pace, Seller University offers a wide range of on-demand and live content in 15 languages.
- Videos: The video content covers a wide range of topics, from overviews of programs and tools to detailed practical procedures. You can pause and rewatch as you progress through each task.
- Guide: The various educational guides provide a comprehensive overview of products, services, and business flow.
- Webinars: Live training gives you the opportunity to ask questions directly to experts in each field. In addition to being able to learn about various topics in real time, you can also watch recorded sessions later.
How do I register for a Seller University webinar?
To join a webinar session, go to the Seller University webinar page from Seller Central and sign up for the session of your choice. Click the ‘Register’ button to complete your reservation. Alternatively, you can check out upcoming webinars by visiting this page.
