Campaign Information

To support first-time sellers, Amazon runs campaigns offering initial fee discounts and other benefits. Take this opportunity to sign up for Selling on Amazon and make full use of the various promotions available.
Illustration of a seller with hand raised in excitement about a new sale

Amazon promotions

Amazon runs a variety of campaigns for first-time sellers. The great deals on offer include discounts on initial fees, cashback programs, and lower referral fee rates. For details, see the following links.
New Seller Incentives Program
Start your journey with a little less risk. To help you succeed, we offer New Seller Incentives, including up to 7,875,000 yen back from branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more. Plus get discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
New sellers
FBA New Selection Program
Get a rebate of 5% on average on sales of eligible new-to-FBA products plus no inventory storage fees and return/title waiver fees for a limited time.
New FBA users
Japan Store Program
Through collaboration between the Japan External Trade Organization (JETRO) and Amazon, we have opened a store “JAPAN STORE,” which lists and features products from Japanese sellers on overseas marketplaces.
Businesses participating in the program can use various services, such as first-time listing support, provision of useful content to increase sales, and participation in local offline events.
Sellers who pass review

External promotions

The following benefits for SMBs are available from governments and institutions for the purposes of sustaining business operations and expanding online. For details, see the following links.
Work Style Reform Promotion Support Subsidy
Payment of a portion of the expenses required to implement eligible initiatives according to achievement of objectives. Benefits of up to ¥3 million depending on the objectives and how far they are achieved.
Ministry of Health, Labour and Welfare
Small Business Sustainability Subsidy
Assistance with measures to minimize infection while ensuring business sustainability and resuming business after the effects of COVID-19.
Japan Chamber of Commerce and Industry
Small Business Sustainability Subsidy (Special COVID-19 Countermeasure)
Assistance with preparing a management plan with the advice of the local chamber of commerce and then funding to develop firm sales channels according to that plan.
Central Federation of Societies of Commerce and Industry
IT Deployment Subsidy
Up to ¥4.5 million (50% subsidy rate) for SMBs implementing IT tools. Available to SMBs using approved tools.
Service Design Engineering Council

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¥4,900 a month (excluding tax) + selling fees
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