Global Selling
Sell worldwide with Amazon
Access hundreds of millions of customers around the world with Amazon Global Selling

Japan Store
Program
As part of a program by the Japan External Trade Organization (JETRO) and Amazon to support the overseas expansion of Japanese businesses, we have opened a store called “JAPAN STORE,” which lists and features products from Japanese sellers on Amazon.com (US) and Amazon.co.uk (UK).
Businesses participating in the program can use various services, such as first-time listing support, provision of useful content to increase sales, and participation in local offline events.
Businesses participating in the program can use various services, such as first-time listing support, provision of useful content to increase sales, and participation in local offline events.
What is Global Selling?
Global Selling refers to selling products or services to customers overseas across national borders, as well as to online stores that sell to customers in other countries.
By expanding into international markets, you can pursue opportunities and profits that aren’t available in the domestic market alone. On the other hand, Global Selling typically involves many challenges, such as export procedures, international laws and regulations, and differences in language and culture. This makes proper market research and strategic planning essential.
By expanding into international markets, you can pursue opportunities and profits that aren’t available in the domestic market alone. On the other hand, Global Selling typically involves many challenges, such as export procedures, international laws and regulations, and differences in language and culture. This makes proper market research and strategic planning essential.
What are the benefits of starting Global Selling on Amazon?
The main benefits of Global Selling on Amazon are as follows.
Centralized management
You can sell/register across marketplaces with a single Seller Central account, and you can sell products separately for each marketplace. Also, we offer the option to sell at discounted prices in multiple countries. If you are merging accounts, the monthly subscription fee is either the sum of the monthly subscription fees for each country where you are active, or the equivalent amount of US$39.99 per month, whichever one is lower.
Global customer base
Amazon has over 150 million Prime members worldwide, and the number of customer accounts in total exceeds 300 million. This means you can sell products to customers overseas.
Simplified logistics
By using FBA, you can streamline logistics such as warehouse storage and shipping. This makes it possible to efficiently sell online internationally.
Language support
Using Seller Central’s language switch feature, you can manage your seller account primarily in Japanese, and customer support within your seller account also operates in Japanese, so you can start selling overseas quickly.
Platform reliability
By utilizing Amazon’s highly trusted and secure platform, customers can shop for products with confidence.
Currency diversification
You can conduct transactions in different currencies. This will help mitigate currency risk. Also, fluctuations in exchange rates can make your products more attractively priced in international markets.
Discover new business opportunities
Global Selling allows you to identify new markets and customer needs. By understanding popular products and trends in other countries and regions, and developing your own products accordingly, you can enhance your competitiveness.
Where to expand
Americas
Use the North America and Brazil Unified Account to reach Amazon customers in the US, Canada, Mexico, and Brazil.
Europe
With just one account, you can reach customers across 28 different countries who use Amazon’s European stores.
Asia-Pacific
Reach customers in fast-growing regions like Australia and India.
Middle East
Use country-specific Middle East and North Africa accounts to reach Amazon customers in the United Arab Emirates, Saudi Arabia, and Egypt.
See how other sellers expanded globally

FUNLOGY
“We’ll keep going until it sells”
- A fabless company's challenge to overcome exchange rate risk through overseas expansion
- A fabless company's challenge to overcome exchange rate risk through overseas expansion

Ehime Asahi Television,
IKEUCHI ORGANIC
“Bringing towels chosen by philosophy to the world”
- Regional media takes on global expansion of Imabari Towels
- Regional media takes on global expansion of Imabari Towels

Basic Living
“The hurdles are lower than you think”
- The secret to success: 10 years of global selling experience
- The secret to success: 10 years of global selling experience
Get ready for global selling
Yes, you can do it–and we are here to help. See how to successfully expand overseas
