Exercising advanced brand protections with Transparency
*The information described on this page is an example based on individual impressions, and there is no guarantee of equal effects or sales improvements.
"With Transparency, every unit we ship is verified authentic. This has given us a great sense of security."
Tadakazu Yamada
CEO
Support for maintaining exercise habits through functionality and design
Nobody buys an exercise bike, treadmill, or other home gym equipment for it to gather dust in a closet or spare room. But, all too often, that's exactly what happens.
The Amaze Plus development team has always tried to understand the underlying reasons behind these changes while staying attentive to evolving customer needs throughout their product development process.
But, try as they might, they couldn't figure out a good way to solve the issue.
Then, one day an idea struck them: what if your exercise equipment could blend in with your décor and be readily accessible?
"The idea was to make an item that would fit into the customer’s lifestyle as a piece of interior furniture," they explain.
After half a year of brainstorming, research, and trials, Amaze Plus completed its first product, “Shape Cube.” It was time for their brand — which they named gymterior — to hit the market.
The Amaze Plus development team has always tried to understand the underlying reasons behind these changes while staying attentive to evolving customer needs throughout their product development process.
But, try as they might, they couldn't figure out a good way to solve the issue.
Then, one day an idea struck them: what if your exercise equipment could blend in with your décor and be readily accessible?
"The idea was to make an item that would fit into the customer’s lifestyle as a piece of interior furniture," they explain.
After half a year of brainstorming, research, and trials, Amaze Plus completed its first product, “Shape Cube.” It was time for their brand — which they named gymterior — to hit the market.
Jumping in with both feet
Tadakazu launched the Shape Cube in September 2020, right in the middle of the second wave of the COVID-19 pandemic. With most people stuck at home because of lockdowns, sales of home exercise equipment skyrocketed, and gymterior was ideally placed to meet the rising demand.
But while the timing and circumstances surrounding the product launch undoubtedly worked in gymterior's favor, Tadakazu credits much of the brand's initial success to another factor: his decision to sell on Amazon.
"Customers buy on Amazon because of how easy it is to find products there," he explains. "Plus, there's the speed of delivery, and high-quality customer service, which enhances the experience."
Their marketing efforts, particularly the media coverage they managed to obtain, also helped. "Every time the Shape Cube was picked up by a media outlet," Tadakazu continues, "we saw a spike in sales on Amazon."
But while the timing and circumstances surrounding the product launch undoubtedly worked in gymterior's favor, Tadakazu credits much of the brand's initial success to another factor: his decision to sell on Amazon.
"Customers buy on Amazon because of how easy it is to find products there," he explains. "Plus, there's the speed of delivery, and high-quality customer service, which enhances the experience."
Their marketing efforts, particularly the media coverage they managed to obtain, also helped. "Every time the Shape Cube was picked up by a media outlet," Tadakazu continues, "we saw a spike in sales on Amazon."
Keeping the brand fighting fit
Due to the sky-high demand and limited supply of home exercise equipment during COVID, the industry also experienced a spike in counterfeits.
“It worried me to think about how disappointed our customers would feel after purchasing something they thought was our product but which turned out to be counterfeit," he says. "I was also concerned that counterfeits would adversely affect our sales and prevent brand growth."
With that in mind, Tadakazu got to work enrolling gymterior in Brand Registry — Amazon's flagship brand protection program. After providing Brand Registry with details about his brand, the program’s automated protections now continuously monitor Amazon stores for suspicious listing updates and proactively remove them.
In addition to automated protections with Brand Registry, Tadakazu explains, "you get access to tools, like Report a Violation, that enable you to flag suspected trademark infringements so they can be removed."
Brand Registry also helped gymterior build a stronger connection with customers by making them eligible for programs like A+ content and Amazon Stores.
"It’s possible to place videos as well as product photos on the Amazon storefront," Tadakazu says, "so we can really communicate the appeal of the brand."
“It worried me to think about how disappointed our customers would feel after purchasing something they thought was our product but which turned out to be counterfeit," he says. "I was also concerned that counterfeits would adversely affect our sales and prevent brand growth."
With that in mind, Tadakazu got to work enrolling gymterior in Brand Registry — Amazon's flagship brand protection program. After providing Brand Registry with details about his brand, the program’s automated protections now continuously monitor Amazon stores for suspicious listing updates and proactively remove them.
In addition to automated protections with Brand Registry, Tadakazu explains, "you get access to tools, like Report a Violation, that enable you to flag suspected trademark infringements so they can be removed."
Brand Registry also helped gymterior build a stronger connection with customers by making them eligible for programs like A+ content and Amazon Stores.
"It’s possible to place videos as well as product photos on the Amazon storefront," Tadakazu says, "so we can really communicate the appeal of the brand."
Maxing out the gains
While Brand Registry proved extremely effective, Amaze Plus was determined to protect the gymterior brand as thoroughly as possible. When they heard about Transparency, they immediately decided to enroll.
Transparency proactively protects the brand and customers from counterfeits by using secure, unique codes to identify individual units. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes. On top of that, customers everywhere can scan them with the Transparency or Amazon Shopping apps to make sure they’re authentic, no matter where they purchase them.
Transparency proactively protects the brand and customers from counterfeits by using secure, unique codes to identify individual units. Whether fulfilled by Amazon or shipped directly by selling partners, products cannot be listed on Amazon or shipped without valid Transparency codes. On top of that, customers everywhere can scan them with the Transparency or Amazon Shopping apps to make sure they’re authentic, no matter where they purchase them.
“Transparency has enabled us to take our brand protection efforts one step further. ”
Tadakazu Yamada
CEO
A golden future ahead
Up to now, tens of thousands of our main product, the Shape Cube, have been sold, and it is becoming increasingly popular.
And, he is convinced the brand wouldn't be where it is today without Amazon's brand protection services.
And, he is convinced the brand wouldn't be where it is today without Amazon's brand protection services.
"We want to build a brand that improves the everyday lives of our customers. Amazon helps us fulfill that mission by giving our customers the peace of mind that, when they buy a gymterior product, they can be sure they're getting an authentic one."
Location
Japan
Industry
Sports / Home
Amazon launch
2019
Brand protection tools
Brand Registry
Transparency
Transparency
