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How to Start Selling on Amazon: 6 Steps for Beginners
For instructions on how to get started selling on Amazon, click here. Whether you’ve already got an established ecommerce business, a great idea for a new product, or you just have a passion for selling, here’s how to take that next step.
¥4,900 a month (excluding tax) + selling fees
Video
36:56
How to Sell on Amazon for Beginners
Watch an overview of how to sell products on the Amazon store.
Step 1: Prepare to list your products
Select a selling plan
Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time. Also keep in mind that, in both cases, additional selling fees apply. Visit our pricing page for a summary of selling fees.
Plans
Individual
Professional
Price
¥
100
/ Product
+ Selling fees
¥
4,900
/ month
+ Selling fees
This plan might be right for you if...
- You sell fewer than 49 items a month
- You don’t plan to advertise or use advanced selling tools
- You’re still deciding what to sell
- You sell more than 49 items a month
- You want to advertise your products
- You want to qualify for top placement on product detail pages
- You want to use advanced selling tools, like APIs and reports
- You want to sell products in restricted categories
Create an Amazon seller account
You can use your existing customer account to start selling, or you can create a new Amazon seller account with your business email.
The procedure for creating an Amazon seller account is as follows.
The procedure for creating an Amazon seller account is as follows.
- Go to the page to create an Amazon seller account.
- Register an Amazon seller account.
- On Seller Central, provide information related to compliance with the Installment Sales Act and undergo review. *If you have not completed the Installment Sales Act review, your products will not be displayed even if you have completed product registration.
Enroll your brand on Amazon
Amazon Brand Registry is a free program that helps you protect your intellectual property (IP), manage your listings, and grow your business, whether or not you sell in the Amazon store.
Secure your brand
Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers.
Improve the customer experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor your progress
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics (both Amazon’s efforts and yours) in real-time across all our stores.
FAQs
Can individuals sell on Amazon?
Yes, individuals can also sell on Amazon. Registration requires information such as proof of identity and bank account information. Please see the Amazon Seller Account Identity Verification Procedure for details on the required documents.
What are the differences between a Professional selling plan and an Individual selling plan?
Amazon offers two selling plans.
Professional selling plan (¥4,900 per month, excluding tax): There is no limit on the number of items you can list each month, and you can access a range of features to help you grow your business, including bulk listing tools, reporting functions, and advertising.
Individual selling plan (¥100 for each product sold): Since there is no monthly fee, it is ideal for those who want to start by listing a small number of items. However, ads and promotions are not available.
A professional selling plan is recommended for sellers who expect to sell 50 items or more every month, and those who want to increase sales by utilizing ads.
Professional selling plan (¥4,900 per month, excluding tax): There is no limit on the number of items you can list each month, and you can access a range of features to help you grow your business, including bulk listing tools, reporting functions, and advertising.
Individual selling plan (¥100 for each product sold): Since there is no monthly fee, it is ideal for those who want to start by listing a small number of items. However, ads and promotions are not available.
A professional selling plan is recommended for sellers who expect to sell 50 items or more every month, and those who want to increase sales by utilizing ads.
Can I list D2C brands on Amazon?
Yes. D2C (Direct-to-Consumer) is a business model where a manufacturer sells products that are planned and manufactured in-house directly to consumers without going through an intermediary. On Amazon, even sellers who don’t have their own EC site can start listing as a D2C brand. Being able to convey your brand’s worldview while leveraging Amazon’s ability to attract customers is a major benefit. For more information on how to get started with D2C, as well as its advantages and disadvantages, please see the article What Is D2C? Differences from B2C, Advantages, Disadvantages, and Successful Examples.
Step 2: List your products
How to List Products
To start selling a product on Amazon, you’ll create a product listing in Seller Central (or via API).
If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
If another seller already offers the same product, you’ll match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
Criteria for products that can be sold
The criteria for products that can be listed on Amazon vary by the product type, category, and brand.
Depending on the category, you may be limited to a Professional selling plan or require gating.
Amazon is committed to providing customers with the widest range of products in the world and a wonderful shopping experience. Amazon prohibits listings that infringe the intellectual property rights of brands and other rights holders. For details, please check Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon’s product categories. Visit Seller Central Help to learn more about restrictions and how to request approval. If you ship orders with Fulfillment By Amazon, be sure to review the specific list of FBA product restrictions.
Depending on the category, you may be limited to a Professional selling plan or require gating.
Amazon is committed to providing customers with the widest range of products in the world and a wonderful shopping experience. Amazon prohibits listings that infringe the intellectual property rights of brands and other rights holders. For details, please check Amazon’s intellectual property policy for sellers.
The table below provides an overview of Amazon’s product categories. Visit Seller Central Help to learn more about restrictions and how to request approval. If you ship orders with Fulfillment By Amazon, be sure to review the specific list of FBA product restrictions.
Categories without restrictions
Example products
Available conditions
Books
Books, calendars, magazines, and other publications
New, Used, Collectible
Music (CD Records)
CDs, cassette tapes, records, and other recorded music
New, Used, Collectible
Video & DVD
Movies/TV shows
New, Used, Collectible
Electronics
TV, CD player, car audio, GPS
Brand New, Refurbished, Used
Cameras
Cameras, camcorders, telescopes
Brand New, Refurbished, Used
Computers & Accessories
Desktops, Laptops, Drives, Storage
Brand New, Refurbished, Used
Amazon devices accessories
Amazon devices accessories
Brand New, Refurbished, Used
Home
Furniture, Interior, Kitchen
Brand New, Refurbished, Used
Home Appliances
Small Home Appliances
Brand New, Refurbished, Used
Major Appliances
Kitchen Appliances, Refrigerators, Kitchen Parts/Accessories
Brand New, Refurbished, Used
Musical Instruments
Guitars, Keyboards, Band & Orchestra, Recording Equipment, Musical Peripherals
Brand New, Refurbished, Used
Office Products
Office Products, Office Electronics
Brand New, Refurbished, Used
PC Software
Business, Media Education, Utilities, Security, Children's Software
New, Used
Video Games
Game Consoles, Game Consoles, PC Games/Accessories
New, Used
Tools & Home Improvement
Power Tools, Machinery, Work Tools, Lighting Fixtures, Kitchen/Bath Equipment
Brand New, Refurbished, Used
Industrial & Scientific
Brand New, Refurbished, Used
Automotive & Powersports
Parts, Tires, Tools/Equipment, Accessories
New, Refurbished, Used, Collectible
Sports & Outdoors
Outdoor Equipment, Sportswear, Bicycle
New, Refurbished, Used, Collectible
Toys & Games
Toys for Toddlers and Preschoolers, Learning Toys, Riding Toys, Figurines, Dolls, Board Games, Arts, Crafts, Hobbies
New, Used, Collectible
Baby Products
Childbirth, Infant Care Products, Feeding Products
New, Used, Collectible
Pet Supplies
Pet food, Pet Supplies (for dogs, cats and small animals)
New, Used
Drug Store
First Aid, Supplements
New
Beauty
Fragrance, Skincare, Makeup, Hair care, Bath
New
Food & Beverage
Beverages, Breakfast, Canned Food, Snacks, Meat, Seafood, Chocolate, Dessert, Gift Set
New
Jewelry
Earrings, necklaces, rings, and bracelets
New
Watches
All watch product types
New
Clothing & Accessories
Clothing & Accessories
New
Shoes & Bags
Shoes & Bags
New
Categories with restrictions
Detailed help page
Handling of Alcohol
Animal-Related Products
Currencies, coins, and cash equivalents
Quasi-Drugs and Cosmetics
Dietary Supplements
Weapons & Related Items
Food & Beverage
Sex & Sensuality
Offensive & Controversial Materials
Amazon Devices, Repair & Maintenance Accessories
Electrical Appliances/Electronic Equipment
Laser Pointers & Related Products
Medical Device Handling (for Marketplace Sellers)
Lock Picking & Theft Devices
Medical Devices & Accessories
Plants, Plant Products, & Seeds
Recalled Products
Tobacco & Tobacco-Related Products
Chemicals, pesticides & fertilizers
Recycled Home Appliances
FAQs
What is an ASIN?
Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number). However, GTIN and SKUs are not automatically generated. Multiple sellers may offer the same ASIN when listing the same product. ASINs can be found on Amazon’s product page under “Product Information,” or through Seller Central.
What happens if I sell the same product as another seller?
Amazon has a one page per product rule. If you are listing a product that is already being sold by another seller, you add your own offer (such as the price and shipping terms) to the same product page. Buyers can choose which sellers to buy from by comparing conditions from multiple sellers. Please check the “Amazon Listing Registration Manual” for details on product listing procedures.
Step 3: Decide how to display and price your products
Set competitive pricing
Price is an important factor in a buyer’s decision. Seller Central offers an automated pricing tool. You can also set promotions, deals, and points. Take advantage of these features and set attractive prices for buyers.
Create comprehensive product detail pages
Your offer details will be displayed on a product detail page. If you’ve ever shopped on Amazon, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute to detail page information - or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry. Amazon Brand Registry is a free service that gives you increased control over product detail pages that use your brand name.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offer the product can contribute to detail page information - or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry. Amazon Brand Registry is a free service that gives you increased control over product detail pages that use your brand name.
1.
Title
200 characters max, capitalize the first letter of every word
2.
Product images
500 x 500 or 1,000 x 1,000 pixels to increase listing quality
3.
Item Variations
Such as different colors, scents, or sizes
4.
Bullet points
Short, descriptive sentences highlighting key features and benefits
5.
Featured Offer
The Featured Offer is displayed on a detail page. Customers can add to their cart or “Buy Now”
6.
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Product description
Keywords improve the chances that people will find your listing
FAQs
What is a Featured Offer?
The Featured Offer appears on a product detail page where customers can immediately begin the purchase process by adding items to their shopping carts.
A key feature of the Amazon website is that the same product can have multiple offers from multiple sellers. If more than one seller eligible to sell a product offers that product, they may compete for the Featured Offer (provided they can ship to the buyer’s address).
In order for sellers to achieve the highest possible level of satisfaction from buyers, they must meet performance-based requirements and be eligible to compete to be listed as Featured Offers. For sellers, being listed as a Featured Offer can lead to increased sales.
A key feature of the Amazon website is that the same product can have multiple offers from multiple sellers. If more than one seller eligible to sell a product offers that product, they may compete for the Featured Offer (provided they can ship to the buyer’s address).
In order for sellers to achieve the highest possible level of satisfaction from buyers, they must meet performance-based requirements and be eligible to compete to be listed as Featured Offers. For sellers, being listed as a Featured Offer can lead to increased sales.
How can I create variations?
Variations of the same product, such as different colors and sizes, can be registered together on one product detail page. Buyers can switch between options and compare them on the page, so reviews are also aggregated on a single page. There are two ways to register: create listings using the blank form in Seller Central or register them in bulk using a spreadsheet. For detailed instructions, see the “Creating and Managing Product Variations” help page.
Step 4: Choose a shipping method
Provide fast shipping
You can get the Amazon Prime badge by using Fulfillment By Amazon (FBA) to ship products from one of our fulfillment centers.
FAQs
What is Fulfillment by Amazon (FBA)?
Fulfillment By Amazon (FBA) is a service that helps businesses grow by providing access to Amazon's logistics network. Businesses send products to Amazon fulfillment centers and when a customer makes a purchase, we handle receiving, packing, shipping, customer service, and returns for those orders.
What are the costs of using FBA?
The two main costs are shipping fees and inventory storage fees, but they are not limited to this. Please refer to this article for details on fees. Delivery fees are charged every time a product is sold, depending on size and weight. The inventory storage fee is a monthly fee calculated on a daily basis according to storage volume. Use the Fulfillment By Amazon Revenue Calculator on Seller Central to estimate your FBA fees.
Step 5: Promote and advertise products
Advertise your offers
Advertise in search results and on product pages. Help improve visibility of individual products and boost brand awareness. Running a deal or a coupon is another way to promote your products.
If you are new to advertising, check out our complete guide to advertising here.
If you are new to advertising, check out our complete guide to advertising here.
FAQs
How do I start using Amazon Ads?
Getting started with Amazon Ads is easy. Sign up as an advertiser and follow the on-screen instructions to create your first campaign. We recommend starting with Sponsored Ads that appear in high-visibility slots across Amazon. These ads are self-service. There are no upfront costs and you can set up an ad in just a few minutes.
Step 6: Grow your business
Get customer reviews
Customer product reviews benefit customers and sellers. There right and wrong ways to get more product reviews. Also, avoid policy violations.
Check sales performance metrics
Amazon sellers operate at a high standard so we can provide a seamless, delightful shopping experience. We call it being customer-obsessed, and as an Amazon seller it means keeping an eye on these key metrics:
- Order defect rate (a measure of a seller’s customer service standards): < 1%
- Pre-fulfillment cancel rate (initiated by the seller before shipment): < 2.5%
- Late shipment rate (orders that ship after the expected date): < 4%
You can keep tabs on your performance and make sure you’re meeting your targets in Seller Central.
Useful information for selling online and selling on Amazon
Here’s a list of useful information (blog articles) by topic, provided by Selling on Amazon Official. It brings together practical tips on how to get started selling online, efficient ways to list products using Selling on Amazon, operation know-how for growing sales, and key selling points by category.
FAQs
Are there tools I can use to grow my brand?
Enroll your brand in Amazon Brand Registry to use tools for growing your brand.
Enhancing Product Information: A+ Content, Amazon Vine
Sales Promotion: Brand Stores, Sponsored Brand Ads, Posts
Data Utilization: Brand Analysis, Comparison Testing, Amazon Attribution
Brand Protection: Transparency, Project Zero, and Report of Infringement
Registration requires a brand name or logo permanently affixed to the product or packaging and a registered or pending trademark. Please see this page for details.
Enhancing Product Information: A+ Content, Amazon Vine
Sales Promotion: Brand Stores, Sponsored Brand Ads, Posts
Data Utilization: Brand Analysis, Comparison Testing, Amazon Attribution
Brand Protection: Transparency, Project Zero, and Report of Infringement
Registration requires a brand name or logo permanently affixed to the product or packaging and a registered or pending trademark. Please see this page for details.
Can you sell to overseas buyers?
Yes, if you use Amazon Global Selling, you can sell at Amazon stores outside of Japan (North America, Europe, Asia, etc.). Using FBA may help reduce the burden of building a local delivery system. Please see this page for details.
The secret to successfully starting to sell
Businesses that use the New Seller Guide during their first 90 days of selling generate approximately 6x more sales on average. 1
1Amazon internal data, FY2023, US store
Start Selling Today
Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
