The secret to successfully
starting
to sell on Amazon
Businesses who use the New Seller Guide introduced on this page during their first 90 days of starting to sell generate approximately 6x more sales on average. 1
4,900 JPY a month (excluding tax) + selling fees
What is the New Seller Guide?
Data analyzed from businesses who are actually selling on Amazon has shown that the first 90 days from when they start selling are especially critical for increasing sales. That’s why we offer the New Seller Guide, a program that was invented to help maximize sales with the following steps. The New Seller Guide is also useful for new businesses who are looking to expand globally.
We offer various incentives (called New Seller Incentives) to Professional sellers who’ve started selling, including a maximum return of 7.875 million JPY, so that you can start the New Seller Guide at a great value.
Take advantage of the incentives to get started with the New Seller Guide at a great value
Here’s just a few of the benefits:
Take 15,000 JPY off inbound FBA shipping using the Amazon Partnered Carrier program
Get 7,500 JPY credit for using Sponsored Product ads
When you enroll in Brand Registry, you’ll get 10% back on your first 7.5 million JPY in branded sales, then 5% back until sales reach 150 million yen
1Amazon internal data, FY2023, US store
Step 1. Amazon Brand Registry
Protect and build your brand
When you’re enrolled in the Amazon Brand Registry, you can use a program that protects your intellectual property, as well as various tools and incentives to build your brand.
Benefits you can get from Brand Registry
10% back on your first 7.5 million JPY in branded sales, then 5% back until sales reach 150 million JPY
Get trusted reviews with credits (30,000 JPY value) that can be used on Vine
In 2022, 99% of product listings blocked or removed from the Amazon store were found by Brand Registry’s proactive controls. 1
12023 Brand Protection Report
Step 2. Fulfillment by Amazon
Outsource order management, delivery, and customer service to Amazon
Fulfillment by Amazon (FBA) is a service that helps businesses grow by providing access to Amazon's logistics network. After a business sends their products to Amazon's warehouse, we will handle inventory storage, order handling, packing, shipping, customer service, and returns. Effective, reliable fulfillment delights customers. If you use multi-channel fulfillment (MCF), where Amazon handles the packing and shipping of products sold through channels other than Amazon for you, inventory management can be consolidated, which makes it more possible to run a smooth business.
Get started with FBA
Take 15,000 JPY off inbound FBA shipping using the Amazon Partnered Carrier program
Automatic enrollment in the FBA New Selection Program lets you waive monthly inventory storage fees and enjoy free disposal on eligible new FBA products for a limited time
30,000 JPY discount when shipping overseas using Amazon Global Logistics or Amazon Seller Export and Delivery (SEND)
Step 3. A+ Content
Enhance your product detail pages
When you enroll in Amazon Brand Registry, you can introduce products using A+ Content and tell your brand story on the product detail page. With the basic version, which is free, you can use images, text, comparison charts, etc. The Premium version enhances the usual A+ content, including videos, slideshows, comparison charts, and Q&A to convey more detailed information that’s also appealing.
"Premium A+ Content is a great way to catch a shopper’s attention and present your product the way you want to present it. "
Jennifer Conley
Channel Marketing Manager
Premium A+ Content can encourage repeat purchases and help increases sales by an average of 8.4%. 2
2 Amazon internal data Does not guarantee future achievement of the figures or sales given above.
Step 4. Vine
Get product reviews and encourage purchases
Amazon Vine is a program where you can request reviews from Amazon's official certified reviewers by providing product samples. Amazon analyzes reviews posted about products purchased on Amazon, and invites selected customers to become Amazon Vine reviewers (known as Vine Voices). Sellers participating in Amazon Vine for new products they sell can help their customers make well-informed decisions.
Enroll products in Vine
Get 30,000 JPY worth of credit to use on Vine
On average, it’s estimated that Amazon Vine helped grow initial product sales by 15%. 3
3Amazon internal data
Step 5. Advertising
Promote your products and your brand
Quickly create sponsored product ads that appear in relevant product search results and product detail pages to make it easier for buyers to find seller products. Pay only for the clicks your ads receive. You can also create Lighting or 7-Day Deals in the Amazon store, or Amazon Coupons.
Advertise on Amazon
Get 7,500 JPY credit for using Sponsored Product ads
Get 7,500 JPY credit for Coupons
Products saw an average weekly +30% increase in glance views and +50% lift in units ordered within the first year after launching a Sponsored Products campaign. 4
4Amazon internal data
Step 6. Automate Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against other companies to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Take advantage of the incentives to get started with the New Seller Guide at a great value
Up to 7.875 million JPY back on branded sales
Amazon supports new brand building. Enroll in Amazon Brand Registry to take advantage of the following.
10% back on your first 7.5 million JPY in branded sales, then 5% back until sales reach 150 million JPY
Get 30,000 JPY worth of credit to use on Vine
Various incentives for sales promotions, such as 120 days of free storage at FBA 1
Start selling on Amazon with confidence. All new Professional sellers can take advantage of the following benefits:
Take 15,000 JPY off inbound FBA shipping using the Amazon Partnered Carrier program
30,000 JPY discount when shipping overseas using Amazon Global Logistics or Amazon Seller Export and Delivery (SEND)
Automatic enrollment in the FBA New Selection Program lets you waive monthly inventory storage fees and enjoy free disposal on eligible new FBA products for a limited time
Get 7,500 JPY credit for using Sponsored Product ads
Get 7,500 JPY credit for Coupons
1 Only applies to new eligible FBA products. Learn more about the incentives and applicable requirements here
New Seller Incentives
Amazon program
Your incentive
How to get it
Fulfillment by Amazon Benefits
120 days free storage on 100 units (or 50 oversize units)
180 days free liquidations on 100 units (or 30 oversize units)
Send inventory to an Amazon fulfillment center (distribution center) within 90 days of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Learn more
Partnered Carrier program
15,000 yen off inbound shipping
Send inventory to an Amazon fulfillment center (distribution center) within 90 days of listing your first buyable ASIN. Learn more
Advertising benefits
4. Sponsored products
7,500 yen credit
Launch a Sponsored Product campaign within 90 days of listing your first buyable ASIN. Learn more
Coupons
7,500 yen credit
Create a coupon within 90 days of listing your first buyable ASIN. Learn more
Start selling on Amazon
Start selling quickly by utilizing New Seller Incentives and various sales promotion programs.
¥4,900 a month (excluding tax) + selling fees
Just have a few items to sell?
