Promotions

Campaign Information

To support first-time sellers, Amazon runs campaigns offering initial fee discounts and other benefits. Take this opportunity to sign up for Selling on Amazon and make full use of the various promotions available.
Illustration of a seller with hand raised in excitement about a new sale

Amazon promotions

Amazon runs a variety of campaigns for first-time sellers. The great deals on offer include discounts on initial fees, cashback programs, and lower referral fee rates. For details, see the following links.
Campaign
Support
Eligibility
URL
FBA New Selection
Discounts on shipping fees (up to ¥11,000) for first-time FBA users. For products listed with FBA for the first time, three kinds of FBA fulfillment fees are also waived.
New FBA users
Referral Fee Discount
Reduced referral fee rates in several categories, including Drugstore, Beauty, Grocery, Baby, and Pet Products.
New sellers
Amazon Partner Carrier Promotion
Use the Amazon Partner Carrier Yamato option when shipping your products to an Amazon fulfillment center to save up to ¥ 15,000 per account on shipping fees.
New FBA users

External promotions

The following benefits for SMBs are available from governments and institutions for the purposes of sustaining business operations and expanding online. For details, see the following links.
Campaign
Support
Entity
URL
Work Style Reform Promotion Support Subsidy
Payment of a portion of the expenses required to implement eligible initiatives according to achievement of objectives. Benefits of up to ¥3 million depending on the objectives and how far they are achieved.
Ministry of Health, Labour and Welfare
Small Business Sustainability Subsidy
Assistance with measures to minimize infection while ensuring business sustainability and resuming business after the effects of COVID-19.
Japan Chamber of Commerce and Industry
Small Business Sustainability Subsidy (Special COVID-19 Countermeasure)
Assistance with preparing a management plan with the advice of the local chamber of commerce and then funding to develop firm sales channels according to that plan.
Central Federation of Societies of Commerce and Industry
IT Deployment Subsidy
Up to ¥4.5 million (50% subsidy rate) for SMBs implementing IT tools. Available to SMBs using approved tools.
Service Design Engineering Council

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