Promotions

Campaign Information

To support first-time sellers, Amazon runs campaigns offering initial fee discounts and other benefits. Take this opportunity to sign up for Selling on Amazon and make full use of the various promotions available.
Illustration of a seller with hand raised in excitement about a new sale

Amazon promotions

Amazon runs a variety of campaigns for first-time sellers. The great deals on offer include discounts on initial fees, cashback programs, and lower referral fee rates. For details, see the following links.
Campaign
Support
Eligibility
URL
新規出品者特典プログラム
自社ブランド商品売り上げから最大787.5万円還元するほか、広告を無料で試せる特典、商品レビューを獲得するための特典など、新規出品者様向けへより低いリスクで販売を開始できる多数の特典を提供しています。また、フルフィルメントby Amazonでは、Prime配送代行手数料、保管手数料、返品手数料などの割引を受けられます。
新規出品者
FBA新商品特典プログラム
はじめてFBAに出品する対象商品の売り上げに対する平均5%のリベート、在庫保管手数料、返送/所有権の放棄手数料が一定期間無料になります。
FBA利用者
Japan Store Program
Through collaboration between the Japan External Trade Organization (JETRO) and Amazon, we have opened a store “JAPAN STORE,” which lists and features products from Japanese sellers on overseas marketplaces.
Businesses participating in the program can use various services, such as first-time listing support, provision of useful content to increase sales, and participation in local offline events.
Sellers who pass review

External promotions

The following benefits for SMBs are available from governments and institutions for the purposes of sustaining business operations and expanding online. For details, see the following links.
Campaign
Support
Entity
URL
Work Style Reform Promotion Support Subsidy
Payment of a portion of the expenses required to implement eligible initiatives according to achievement of objectives. Benefits of up to ¥3 million depending on the objectives and how far they are achieved.
Ministry of Health, Labour and Welfare
Small Business Sustainability Subsidy
Assistance with measures to minimize infection while ensuring business sustainability and resuming business after the effects of COVID-19.
Japan Chamber of Commerce and Industry
Small Business Sustainability Subsidy (Special COVID-19 Countermeasure)
Assistance with preparing a management plan with the advice of the local chamber of commerce and then funding to develop firm sales channels according to that plan.
Central Federation of Societies of Commerce and Industry
IT Deployment Subsidy
Up to ¥4.5 million (50% subsidy rate) for SMBs implementing IT tools. Available to SMBs using approved tools.
Service Design Engineering Council

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