Grow
Sell more with Amazon
Get started selling on Amazon with benefits to help you succeed, including up to 7,875,000 yen back on branded sales
¥4,900 a month (excluding tax) + selling fees
What is the New Seller Guide?
Speed matters in business—and for Amazon sellers the first 90 days are especially critical. That’s why we invented the New Seller Guide, a set of brand, logistics, pricing, and promotional services that are backed by data science and designed to fuel the growth of new sellers. They can also help established sellers expand to new Amazon stores worldwide. While exploring these services, you can also enjoy up to 7,875,000 yen in New Seller Incentives. Now that you know you can sell with Amazon with less risk, start now.
The steps are simple:
The steps are simple:
1. Enroll your brand in Brand Registry
2. Enhance your product detail pages with A+ Content
3. Sign up for Fulfilment by Amazon (FBA) and use Prime shipping
4. Automate pricing on your offers
5. Create Sponsored Products ad campaigns, Coupons, and Deals
Brand Registry
Register your brand
Brand Registry provides a set of tools to help protect and differentiate your brand, including automated protection and effective search tools to detect and report violations.
Over 500,000 brands have been registered. 1.
Eligible new sellers who enroll in Brand Registry can get 10% back from the initial 7.5 million yen of sales, then 5% back until sales reach 150 million yen (maximum 7,875,000 yen), and free Vine enrollment for one product to kickstart product reviews (30,000 yen value)
² 2021 Amazon Small Business Empowerment Report
A+ Content
Enhance your product detail pages
Use A+ content to showcase your brand and product features on Amazon's product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool to optimize for conversion. Over the last year, many sellers have used both to help increase their product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%. 2
²Amazon internal data, 2020
Fulfillment by Amazon (FBA)
Get the Prime Badge
With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for the orders you receive. The Prime logo will appear on your products, which makes it easy for you to reach Amazon Prime members and many other customers. Help grow your business with FBA.
On average, sellers see a 20-25%² increase in sales after adopting FBA. 3.
Eligible new sellers can receive 15,000 yen off inbound FBA shipping when they make an inbound shipment using the Amazon Partnered Carrier program. When shipping overseas using Amazon Global Logistics or SEND, there is a 30,000 yen discount. In addition, get 120 days free storage for 100 units, plus 180 days of free removals.
² 2021 Amazon Small Business Empowerment Report
Automated Pricing
Adjust pricing quickly and automatically
Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. . Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%. 4.
²Amazon internal data, 2020
Advertising
Show off your products
Quickly create sponsored product ads that appear in relevant product search results and product detail pages to make it easier for buyers to find seller products. pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign. 5.
Eligible new sellers can get 7,500 yen credit toward Sponsored Products ads, along with 7,500 yen credit for Coupons to offer customers sales promotions.
5 Amazon Internal Data, Global, 2019
Benefits for new sellers
We’ll help you get started
Start selling on Amazon with a little less risk. We offer 10% back on your first 7.5 million yen in branded sales and 5% back until sales reach 150 million yen, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more— plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
Get started today with these incentives for new sellers:
Get started today with these incentives for new sellers:
- 10% back on your first 7.5 million yen in branded sales, then 5% back until sales reach 150 million yen
- Take 15,000 yen off inbound FBA shipping using the Amazon Partnered Carrier program Also, there is a 30,000 yen discount when shipping overseas using Amazon Global Logistics or SEND
- Get 120 days free storage for 100 units plus 180 days free removals with Fulfillment by Amazon
- Get 7,500 yen credit for Sponsored Products CPC ads (bids are up to you)
- Get 7,500 yen credit for Coupons
- Enroll one product in Vine for free to get trusted reviews (30,000 yen value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
Total benefits worth 7.9 million yen
Amazon program
Your incentive
How to get it
Fulfillment by Amazon Benefits
120 days free storage on 100 units (or 30 oversize units)
180 days free liquidations on 100 units (or 30 oversize units)
Send inventory to an Amazon fulfillment center (distribution center) within 90 days of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Learn more
Partnered Carrier program
15,000 yen off inbound shipping
Send inventory to an Amazon fulfillment center (distribution center) within 90 days of listing your first buyable ASIN. Learn more
Advertising benefits
4. Sponsored products
7,500 yen credit
Launch a Sponsored Product campaign within 90 days of listing your first buyable ASIN. Learn more
Coupons
7,500 yen credit
Create a coupon within 90 days of listing your first buyable ASIN. Learn more
Would you like to learn more about Sell on Amazon?
Official social media accounts
Sell on Amazon operates official social media accounts.
Official YouTube Account
Sell on Amazon
Our official YouTube account distributes free videos explaining important points of listing, selling, and sales promotion on Amazon.co.jp in an easy-to-understand manner.
You can watch our videos from the button below.
You can watch our videos from the button below.
Official Twitter Account
@SellOnAmazonJP
LINE Official Account
@sellonamazonjp
Our official Twitter account shares Sell on Amazon’s newest updates for Sellers and individuals who want to start selling on Amazon.
If you would like to receive information on Sell on Amazon’s newest promotions, tools, events and seminars, please follow the Twitter account from the button below.
If you would like to receive information on Sell on Amazon’s newest promotions, tools, events and seminars, please follow the Twitter account from the button below.
Our LINE Official Account sends selected notifications sent via email and Seller Central requiring actions by Sellers regarding topics such as your account’s status, listing status, and payment disbursement.
You can add the Sell on Amazon LINE Official Account as your friend by clicking the button or by reading the QR code below.
*Not all notifications from the categories above are available on LINE. Please continue to check your email and Seller Central.
You can add the Sell on Amazon LINE Official Account as your friend by clicking the button or by reading the QR code below.
*Not all notifications from the categories above are available on LINE. Please continue to check your email and Seller Central.
Amazon Seller app
Manage your online business when you’re on the go
The Amazon Seller app lets you create new listings, track sales, fulfill orders, and quickly respond to customer questions, making managing your online business remotely a breeze.
Start selling today
Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
Just have a few items to sell?
