Pricing

Let's talk numbers

The cost to sell in Amazon stores depends on which selling plan you choose, which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find the combo that works best for you and your goals.
¥4,900 a month (excluding tax) + selling fees
Amazon box with Amazon logo balanced on its corner

Selling plans

The Individual plan costs 100 yen per unit sold, and the Professional plan costs 4,900 yen per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each product sold. The amount of the referral fee depends on the product category, but most referral fees are between 5% and 15%.

Fulfillment fees

The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).

Other costs

Some sellers may incur additional fees (such as long-term storage fees). There are also optional programs like advertising or premium account services.
Some sellers may incur additional fees. Optional programs like advertising or premium account services must be paid for separately.

Getting paid and paying fees

When you set up a seller account, you’ll provide credit card and bank account information. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be dispersed into your bank account every two weeks.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

¥

100

/ product
+ selling fees

¥

4,900

/ month
+ selling fees

Getting Started

This plan might be right for you if...
• You sell fewer than 49 items a month
• You sell more than 49 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Grow your business with Fulfillment by Amazon
Add new products to the Amazon catalog
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Revenue calculator

Estimate your Amazon revenue

Provide your product details and fulfillment costs and see real-time cost comparisons between different fulfillment methods.
Illustration of the Amazon revenue calculator

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price, or a minimum amount, whichever is greater. For all products, the greater of the applicable referral fee rate or minimum referral fee per item, calculated based on total sales (the total amount paid by the customer, including the product price, shipping, and gift wrap charges), will be deducted. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Fees table

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
Media - books, DVDs, music, PC software, videos
15%
N/A
Consumer Electronics
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY
30 yen
Computers & Accessories
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY
30 yen
Home Environment Electronics
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Amazon Devices Accessories
45%
30 yen
Musical Instruments and Audio Visual Production Devices
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Drugstores
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 1,500 JPY

10% for products with a total sales price per unit greater than 1,500 JPY
30 yen
Beauty¹
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 1,500 JPY

10% for products with a total sales price per unit greater than 1,500 JPY
30 yen
Health and Beauty Appliances
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Sports & Outdoors
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Automotive & Motorcycles
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Tires
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Toys & Games
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Video Game Consoles
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY
30 yen
Video Games & Gaming Accessories
15%
N/A
Pet Supplies
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 1,500 JPY

15% for products with a total sales price per unit greater than 1,500 JPY
30 yen
Stationery & Office Products
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Home & Kitchen
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Home & Kitchen Appliances
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Water Purifiers and Water Filters
5% for products with a total sales price per unit up to 750 JPY

10% for products with a total sales price per unit greater than 750 JPY
30 yen
Compact Appliances
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY
30 yen
Large Appliances
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY
30 yen
Furniture
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Mattresses
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Home Improvement
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Industrial and Scientific Supplies
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Professional Medical Supplies
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 1,500 JPY

10% for products with a total sales price per unit greater than 1,500 JPY
30 yen
Food & Beverage
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 1,500 JPY

10% for products with a total sales price per unit greater than 1,500 JPY
N/A
Beer
5% for products with a total sales price per unit up to 750 JPY

6.5% for products with a total sales price per unit greater than 750 JPY
N/A
Watches
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
Jewelry
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 10,000 JPY

If the total sales price per unit is greater than 10,000 JPY, 10% for the amount up to 10,000 JPY and 6% for the amount greater than 10,000 JPY
30 yen
Baby Products
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 1,500 JPY

15% for products with a total sales price per unit greater than 1,500 JPY
30 yen
Clothing & Accessories
5% for products with a total sales price per unit up to 750 JPY

8% for products with a total sales price per unit greater than 750 JPY up to 2,500 JPY

12% for products with a total sales price per unit greater than 2,500 JPY up to 3,000 JPY

If the total sales price per unit is greater than 30,000 JPY, 12% for the amount up to 3,000 JPY and 8% for the amount greater than 3,000 JPY
30 yen
Eyewear
5% for products with a total sales price per unit up to 750 JPY

12% for products with a total sales price per unit greater than 750 JPY up to 3,000 JPY

If the total sales price per unit is greater than 3,000 JPY, 12% for the amount up to 3,000 JPY and 8% for the amount greater than 3,000 JPY
30 yen
Footwear
5% for products with a total sales price per unit up to 750 JPY

12% for products with a total sales price per unit greater than 750 JPY up to 7,500 JPY

If the total sales price per unit is greater than 7,500 JPY, 12% for the amount up to 7,500 JPY and 6% for the amount greater than 7,500 JPY
30 yen
Backpacks, Handbags, and Luggage
5% for products with a total sales price per unit up to 750 JPY

12% for products with a total sales price per unit greater than 750 JPY up to 7,500 JPY

If the total sales price per unit is greater than 7,500 JPY, 12% for the amount up to 7,500 JPY and 6% for the amount greater than 7,500 JPY.
30 yen
Everything Else²
5% for products with a total sales price per unit up to 750 JPY

15% for products with a total sales price per unit greater than 750 JPY
30 yen
² For some brands, a 15% referral fee will be charged. See here for details.
² Other categories are categories for products that clearly do not fall under existing categories.
See here for details.
FEES

Fulfillment fees

Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products..
An overview of the 2024 Fulfilment by Amazon revisions. View details

FBA fulfillment charges

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

Size tier

Dimensions, weight

Fulfillment fee per unit for items priced more than 1,000 JPY

Fulfillment fee per unit for items priced 1,000 JPY or less

Small
25 cm x 18 cm x 2.0 cm or less, 250 g or less
288 yen
222 yen
Standard
35.0 cm x 30.0 cm x 3.3 cm or less, 1kg or less
20 cm or less, 2 kg or less
30 cm or less, 2 kg or less
40 cm or less, 2 kg or less
50 cm or less, 2 kg or less
60 cm or less, 2 kg or less
80 cm or less, 2 kg or less
100 cm or less, 2 kg or less

318 yen
413 yen
434 yen
455 yen
465 yen
485 yen
514 yen
603 yen

252 yen
347 yen
368 yen
389 yen
399 yen
419 yen
448 yen
537 yen
Oversize
60 cm or less, 2 kg or less
80 cm or less, 5 kg or less
100 cm or less, 10 kg or less
120 cm or less, 15 kg or less
140 cm or less, 20 kg or less
160 cm or less, 25 kg or less
180 cm or less, 30 kg or less
200 cm or less, 40 kg or less
589 yen
712 yen
815 yen
975 yen
1,020 yen
1,100 yen
1,532 yen
1,756 yen
523 yen
648 yen
749 yen
909 yen
954 yen
1,034 yen
1,466 yen
1,690 yen
Supersize
200 cm or less, 50 kg or less
220 cm or less, 50 kg or less
240 cm or less, 50 kg or less
260 cm or less, 50 kg or less
2,755 yen
3,573 yen
4,496 yen
5,625 yen
2,689 yen
3,507 yen
4,430 yen
5,559 yen
The fee above includes the 10% consumption tax
Dimensions = the total of the length, width, and height of the packaged item.

FBA storage fees *

Inventory storage fees are based on the daily average volume for the space your inventory occupies in Amazon fulfillment centers.

Excludes Clothing & Accessories, Shoes & Bags categories

Month

Small/Standard

Oversize/Supersize

January - September
5.676 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
4.370 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
October - December
10.087 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
7.760 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]

Clothing & Fashion Accessories, Shoes & Bags categories

Month

Small/Standard

Oversize/Supersize

January - September
3.10 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
3.10 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
October - December
5.50 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
5.50 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
* Storage fees are based on the daily average volume (measured in cubic meters) for the space your inventory occupies in Amazon fulfillment centers. For inventory that exceeds 365 days in fulfillment centers, additional long-term storage fees will be charged. The FBA storage fees listed above show up to 2 or 3 decimal places and are highly accurate. For example, “5.160" is about ¥5, not ¥5000.
Additional FBA options exist for non-standard items, like small and light products and dangerous goods.
When a seller delivers an ordered product, Amazon first charges a shipping fee based on the product category and shipping service selected by the customer. Once the order is confirmed and the seller completes the shipment, Amazon pays the seller a shipping credit equal to the shipping fee.
Sellers using the Professional Selling Plan can set their own shipping fees. However, books, music, video and DVD products are excluded. For more information, see the pricing table below. When a customer purchases a product, Amazon first charges a shipping fee based on the product category and shipping service selected by the customer. Once the order is confirmed and the seller completes the shipment, Amazon pays the seller a shipping credit equal to the shipping fee. Referral fees are calculated from the total sales price. The selling price includes item price, shipping, and any gift wrap charges.
Sellers with the Individual plan use Amazon’s set shipping rates for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. So it’s important to price items in a way that makes sure you'll earn a profit.

Shipping fees for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping Method

Books

Music

Videos

DVDs

Japan
262 yen
356 yen
398 yen
356 yen
International (Region 1: Asia/Guam/Marshall Islands/Midways/Others)
823 yen
617 yen
823 yen
617 yen
International (Region 2: North America/Central America/Oceania/Europe)
1,234 yen
823 yen
1,234 yen
823 yen
International (Region 3: Africa/South America)
1,440 yen
926 yen
1,440 yen
926 yen

Shipping fees for other categories (Individual plan)

Amazon charges customers the following shipping rates for products sold in categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This also applies to sellers using the Individual Plan. However, when a seller using the Professional Selling Plan sets their own shipping fees for these categories, Amazon first charges a shipping fee based on the product category and shipping service selected by the customer. Once the order is confirmed and the seller completes the shipment, Amazon pays the seller a shipping credit equal to the shipping fee.

Category

Domestic Standard Shipping

Books
262 yen
CDs, records
356 yen
Videos
398 yen
DVDs
356 yen
Video Games
356 yen
Software & Computer Games
356 yen
Toys & Games
524 yen
Drug Store
524 yen
Baby Products
524 yen
Other categories
472 yen + 53 yen (per kg)
* Includes APO, FPO, and U.S. Protectorate addresses. ** Two-Day Shipping is available to eligible sellers only. Learn more about Premium Shipping options.
*** Item weight only Excludes the seller's packaging.

Estimate your FBA fees

Enter your fulfillment costs and see profitability comparisons between your fulfillment method and FBA. Fees are calculated based on inventory storage fees and shipping fees (see above).

Example products

Product

Size tier

Dimension

Unit weight

Shipping weight ¹

Price

Shipping fees (per piece)

T-shirt
Standard tier 1
21 x 12 x 2.5 or less
172 g
50 g
1,000 yen
252 yen
Folding crib
Oversize tier 5
29 x 27 x 87 cm
3.5 kg
700 g
10,104 yen
1,020 yen
Television Sets
Supersize tier 4
135 x 85 x 34 cm
18 kg
1.8 kg
35,000 yen
6,250 yen

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Additional selling fees

High-volume listing fees
When you have a high volume of active, non-media listings that have not sold in 12 months, we charge a monthly fee of 0.05 yen per eligible listing to cover cataloging costs. We waive this fee for the first 2 million listings.
Refund administration fee
If you refund a customer order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the items. Either 500 yen or 10% of the referral fee - whichever amount is smaller - will be charged as a refund processing fee and deducted from the referral fee.

Optional programs

Fulfillment by Amazon program
Amazon takes care of your shipping, returns, and customer service. You can expand your business by using special FBA programs such as the FBA Small and Light Goods Program, FBA Regular Savings Program, FBA Dangerous Goods Program, Multi-Channel Services, and FBA International Shipping. You will only be charged for the services you use.
Advertising
Attract customers from the time before they even realize they need your product to the time they’re buying it. Amazon Advertising is a cost-per-click, auction-based advertising system. Set the maximum budget that you pay each time a customer clicks on your ads.
Paid account services
Paid account management and other services are available to help craft your business plan, offer personalized coaching and training, and provide information to help you grow your sales on Amazon.

Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
Amazon logo
© 2023, Amazon Services LLC.
LINE logo
Twitter logo
YouTube logo