Pricing

Let's talk numbers

The cost to sell in Amazon stores depends on which selling plan you choose, which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find the combo that works best for you and your goals.
¥4,900 a month (excluding tax) + selling fees
Amazon box with Amazon logo balanced on its corner

Selling plans

The Individual plan costs 100 yen per unit sold, and the Professional plan costs 4,900 yen per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category, but most referral fees are between 8% and 15%.

Fulfillment fees

The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).

Other costs

Some sellers may incur additional fees (such as long-term storage fees). There are also optional programs like advertising or premium account services.
Some sellers may incur additional fees. Optional programs like advertising or premium account services must be paid for separately.

Getting paid and paying fees

When you set up a seller account, you’ll provide credit card and bank account information. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be dispersed into your bank account every two weeks.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

¥

100

/ product
+ selling fees

¥

4,900

/ month
+ selling fees

Getting Started

This plan might be right for you if...
• You sell fewer than 49 items a month
• You sell more than 49 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Grow your business with Fulfillment by Amazon
Add new products to the Amazon catalog
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
Revenue calculator

Estimate your Amazon revenue

Provide your product details and fulfillment costs and see real-time cost comparisons between different fulfillment methods.
Illustration of the Amazon revenue calculator

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price, or a minimum amount, whichever is greater. This includes item price, shipping cost, and any gift-wrapping charges. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Fees Table

Category

Referral fee percentage

Referral fee minimum

Categories with fixed referral fees
Books
15%
N/A
Music
15%
N/A
DVD
15%
N/A
Video
15%
N/A
TV & Recorders
8%
30 yen
Mobile & Smartphones
8%
30 yen
Cameras
8%
30 yen
Computers
8%
30 yen
Electronic Accessories¹
10%
30 yen
Amazon Devices Accessories
45%
30 yen
Musical Instruments & Audio
10%
30 yen
Drugstore
· 8% for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen
30 yen
Beauty²
· 8% for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen
30 yen
Personal Care Appliances
10%
30 yen
Sports & Outdoors
10%
30 yen
Automotive & Powersports
10%
30 yen
Toys & Games
10%
30 yen
Video Games
15%
N/A
Video Game Consoles
10%
30 yen
PC Software
15%
N/A
Pet Supplies
· 8% for products with a total sales price of 1,500 yen or less
· 15% for products with a total sales price greater than 1,500 yen
30 yen
Office Products
15%
30 yen
Electronic Dictionaries
8%
30 yen
Home & Kitchen
15%
30 yen
Home & Kitchen Appliances
10%
30 yen
Water Filters
10%
30 yen
Major Appliances
8%
30 yen
Tools & Home Improvement
15%
30 yen
Business, Industrial & Scientific Supplies
15%
30 yen
Professional Medical Supplies
· 8% for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen
30 yen
Food & Beverage
· 8% for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen
N/A
Beer
6.5%
N/A
Watches
15%
30 yen
Jewelry
· 10% for products with a total sales price of 10,000 yen or less
· 6% for products with a total sales price greater than 10,000 yen
30 yen
Baby & Maternity³
· 8% for products with a total sales price of 1,500 yen or less
· 15% for products with a total sales price greater than 1,500 yen
30 yen
Clothing & Accessories
· 12% for products with a total sales price of 3,000 yen or less
· 8% for products with a total sales price greater than 3,000 yen
30 yen
Shoes & Bags
· 12% for products with a total sales price of 7,500 yen or less
· 6% for products with a total sales price greater than 7,500 yen
30 yen
Everything Else
15%
30 yen
¹ Electronic Appliances are listed here. For more information about browse nodes and leaf nodes, see the Browse Tree Guide (BTG).
² For some brands, a 15% referral fee will be charged. See here for details.
³ To make it easier for customers to search for products on the site Amazon moved some products in the ‘Baby’ category to the ‘Fashion & Accessories’ category on September 1, 2020.
See here for details.
FEES

Fulfillment fees

Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products..
2024年フルフィルメント by Amazonの改定概要。詳細を見る

FBA fulfillment charges

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

FBA storage fees *

Inventory storage fees are based on the daily average volume for the space your inventory occupies in Amazon fulfillment centers.

Excludes Clothing & Accessories, Shoes & Bags categories

Month

Small/Standard

Oversize/Supersize

January - September
5.676 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
4.370 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
October - December
10.087 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
7.760 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]

Clothing & Fashion Accessories, Shoes & Bags categories

Month

Small/Standard

Oversize/Supersize

January - September
3.10 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
3.10 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
October - December
5.50 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
5.50 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
* Storage fees are based on the daily average volume (measured in cubic meters) for the space your inventory occupies in Amazon fulfillment centers. For inventory that exceeds 365 days in fulfillment centers, additional long-term storage fees will be charged. The FBA storage fees listed above show up to 2 or 3 decimal places and are highly accurate. For example, “5.160" is about ¥5, not ¥5000.
Additional FBA options exist for non-standard items, like small and light products and dangerous goods.
When you fulfill orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Large product plan sellers can set their own shipping rates. However, books, music, video and DVD products are excluded. For more information, see the pricing table below. When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. Referral fees are calculated from the total sales price. The selling price includes item price, shipping, and any gift wrap charges.
Sellers with the Individual plan use Amazon’s set shipping rates for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. So it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping Method

Books

Music

Videos

DVDs

Japan
262 yen
356 yen
398 yen
356 yen
International (Region 1: Asia/Guam/Marshall Islands/Midways/Others)
823 yen
617 yen
823 yen
617 yen
International (Region 2: North America/Central America/Oceania/Europe)
1,234 yen
823 yen
1,234 yen
823 yen
International (Region 3: Africa/South America)
1,440 yen
926 yen
1,440 yen
926 yen

Shipping points for other categories (Individual plan)

Amazon charges customers the following shipping rates for products sold in categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This also applies to sellers with the Individual plan. However, sellers with a Professional selling plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Category

Domestic Standard Shipping

Books
262 yen
CDs, records
356 yen
Videos
398 yen
DVDs
356 yen
Video Games
356 yen
Software & Computer Games
356 yen
Toys & Games
524 yen
Drug Store
524 yen
Baby Products
524 yen
Other categories
472 yen + 53 yen (per kg)
* Includes APO, FPO, and U.S. Protectorate addresses. ** Two-Day Shipping is available to eligible sellers only. Learn more about Premium Shipping options.
*** Item weight only Excludes the seller's packaging.

Estimate your FBA fees

Enter your fulfillment costs and see profitability comparisons between your fulfillment method and FBA. Fees are calculated based on inventory storage fees and shipping fees (see above).

Example products

Product

Size tier

Dimension

Unit weight

Shipping Weight ¹

価格

Shipping Fees (per piece)

T-shirt
Standard tier 1
21 x 12 x 2.5 or less
172 g
50 g
1,000円
318 yen
Folding Baby Cot
Oversize tier 5
29 x 27 x 87 cm
3.5 kg
700 g
10,104円
1,020 yen
Television Sets
Supersize tier 4
135 x 85 x 34 cm
18 kg
1.8 kg
35,000円
6,250 yen

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Additional selling fees

High-volume listing fees
When you have a high volume of active, non-media listings that have not sold in 12 months, we charge a monthly fee of 0.05 yen per eligible listing to cover cataloging costs. We waive this fee for the first 2 million listings.
Refund administration fee
If you refund a customer order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the items. Either 500 yen or 10% of the referral fee - whichever amount is smaller - will be charged as a refund processing fee and deducted from the referral fee.

Optional programs

Fulfillment by Amazon program
Amazon takes care of your shipping, returns, and customer service. You can expand your business by using special FBA programs such as the FBA Small and Light Goods Program, FBA Regular Savings Program, FBA Dangerous Goods Program, Multi-Channel Services, and FBA International Shipping. You will only be charged for the services you use.
Advertising
Attract customers from the time before they even realize they need your product to the time they’re buying it. Amazon Advertising is a cost-per-click, auction-based advertising system. Set the maximum budget that you pay each time a customer clicks on your ads.
Paid account services
Paid account management and other services are available to help craft your business plan, offer personalized coaching and training, and provide information to help you grow your sales on Amazon.

Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
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