プロモーション

Amazon プライムデー
に出品しよう

出品者様にとって、Prime Day(プライムデー)は売り上げを伸ばすチャンスです。また、新しい商品を多くの人に知ってもらい、購入者層を広げるきっかけにもなります。
月額4,900円(税抜) + 販売手数料

Preparing for Prime Day

You should be prepared to handle more orders and to ship faster. It is especially important to prepare well for popular new products.

What is Prime Day?

Prime Day, a major annual sales event for Amazon Prime members, and will also be held in 2021.

With Prime Day 2020, more than 175 million items were sold to Prime members around the world. In addition to Prime members, more customers are expected to visit Amazon.co.jp, so Prime Day is an opportunity for sellers to increase awareness and sales of your products.

Amazon has been dedicated to helping small and medium-size sellers for many years. For Prime Day this year, we are planning to support small and medium-sized businesses on an unprecedented scale. Products from business operators are expected to be viewed by many customers on Prime Day, so you can expect to increase the recognition and sales of your products.

Keys to success on Prime Day

Many customers are looking for good deals. Stack the odds in your favor with an attention-grabbing price tag.

1. Secure and replenish your inventory

Prepare your inventory due to the high demand for new and popular products during the sale.
Purchase products for sale as early as possible
Even before Prime Day starts, the number of visits to Amazon.co.jp will increase. To respond to that demand, make sure in advance you have a sufficient stock of products.
Set attention-grabbing prices
By setting a more attractive price, you can expect to appeal to more customers.
Prime mark
One key to getting the most out of Prime Day is to make as many items as possible eligible for Prime. By leveraging FBA, your products will be marked with a prime mark that will appeal to many Amazon Prime customers who visit on Prime Day.

2. Set attention-grabbing prices

Make a differentiation through your promotion strategy and preparation for you Product Detail Page.
Icon: Percent sign badge
Create a coupon
Discount top-selling products or offer loyal customers packaged deals.
Icon: Speech bubble with one heart
Share promo codes
Create targeted social media promotions and spread the word.
Icon: Star above an open box
Offer services for Prime members only
Amazon Prime member discounts that are available only to Prime members
are often visible on search results and product pages.

Sales guide for all seasons

Get advice for tackling the ups and downs of seasonal inventory on Prime Day, during the holidays, and other events throughout the year.

Quip tip:

Don’t overstock

When determining storage limits, consider seasonal sales spikes, recent growth, and the popularity of current products.

So many sales, so little time

For starters, determine if your event is just a one-day occurrence or spans an entire season. Then follow this guide, along with your own sales insights, to dial in how much to order, ship, and re-order.
Icon: calendar with Prime logo
One-day events
For events where inventory quickly runs out such as Prime Day, be sure to deliver inventory by the deadline. Then, consider demand forecasts and sales targets to help you gradually increase your sales and get the most out of your results.
Icons: Soccer ball and goal
Long term events
From holiday sales to football fandom, longer events give you flexibility to adapt and replenish as you go. To minimize overstock, keep an eye on inventory levels as the season starts to wind down.

Quip tip:

Fan favorites

Customers know what products are good. Keep tabs on trending events and products by staying active on social media.

Leftover inventory—you’ve got options

Set a time period for offering special deals, and the carry out a marketing campaign.
Icon: Computer with Amazon smile logo
Outlet sale
Outlet sales can help you boost sales, improve cash flow, and optimize inventory levels.
Icon: Tag with starburst lines
Lower price
For slow-moving items, mark down products within a specific product category to drive more discovery.
Icon: Hand holding a coin
Buybacks
Negotiate with whether suppliers can buy back. This reduces risks associated with seasonal products that need to be purchased in large quantities.
Icons: Four stacked boxes
Bulk removal
Save time and storage costs by using the bulk return and disposal services stock at fulfillment centers.

Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
Amazon logo
© 2023, Amazon Services LLC.
LINE logo
Twitter logo
YouTube logo