Promotions
Your guide to success
during the end-of-year peak at Amazon
The end-of-year selling peak shopping season is your chance to increase sales.
Read this guide to learn how.
Read this guide to learn how.
To-do list for the end-of-year peak
Beat the rush and win the end-of-year peak with our week-by-week event planner.
10-12 weeks before
Select product lineup for end-of-year peak
Gather best sellers, explore new product trends, and prep your supplies.
- Decide what to sell
- Prep inventory
- Create shipping plans
- Claim fee discounts on products being listed on Amazon for the first time
- Get loans to boost business
7-9 weeks before
Stock and ship
Stay on top of what’s in demand and team up with your suppliers.
- Replenish products and reduce inventory
- Streamline shipping methods
- Ship to a Fulfillment center
- Use Inventory Disposal Sale to
4-6 weeks before
Set product details
Fine-tune your pricing, product pages, and listing details.
3 weeks before
Increase product views
Many customers are looking for a great deal or gift item. Use promotions to spread the word about your products.
Event day and beyond
Build on the experience you gained from the event
Think about your sales strategy after the holiday season is over. Update your catalog for the next big event based on insights and customer feedback from this one.
Low-risk listing for new products
Amazon covers the inventory storage fees for products listed on Amazon for the first time (new ASINs).
