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Pricing

Let's talk numbers

The cost to sell in Amazon stores depends on which selling plan you choose, which category of products you sell, and how you plan to fulfill orders. The options are flexible, so you can find the combo that works best for you and your goals.
Amazon box with Amazon logo balanced on its corner

Selling plans

The Individual plan costs 100 yen per unit sold, and the Professional plan costs 4,900 yen per month no matter how many units you sell.

Referral fees

Amazon charges a referral fee for each item sold. The amount depends on the product category, but most referral fees are between 8% and 15%.

Fulfillment fees

The cost to ship your orders depends on whether you fulfill your own orders or use Fulfillment by Amazon (FBA).

Other costs

Some sellers may incur additional fees (such as long-term storage fees). There are also optional programs like advertising or premium account services.
Some sellers may incur additional fees. Optional programs like advertising or premium account services must be paid for separately.

Getting paid and paying fees

When you set up a seller account, you’ll provide credit card and bank account information. Amazon will charge the credit card to cover your fees, and proceeds from any sales will be dispersed into your bank account every two weeks.
PLANS

Selling plans

Our selling plans give you the freedom to pay per sale or stick to a flat monthly fee. You can change or cancel your plan at any time.

Individual

Professional

JPY

100

/ product
+ selling fees

¥

4,900

/ month
+ selling fees

Getting Started

This plan might be right for you if...
• You sell fewer than 49 items a month
• You sell more than 49 items a month
• You're still deciding what to sell
• You want to advertise your products
• You don't plan to advertise or use advanced selling tools
• You want to qualify for top placement on product detail pages
• You want to use advanced selling tools, like APIs and reports
• You want to sell products in restricted categories

Selling plan features

Grow your business with Fulfillment by Amazon
Add new products to the Amazon catalog
Apply to sell in additional categories
Save time creating listings in bulk
Manage inventory with feeds, spreadsheets, and reports
Qualify for top placement on product detail pages
Increase selling efficiency with API integration
Set your own shipping fees for non-media products *
Attract shoppers with on-site advertising tools
Run promotions including free shipping
Add multiple users to your account
* Books, Music, Video, and DVD
COST CALCULATOR

Estimate your Amazon sales margin

The cost of selling on Amazon.co.jp varies based on your product characteristics, fulfillment method, optional services, and other factors. Use this calculator to generate a rough estimate of your per unit sales margin.
The calculator provides an estimate that does not include taxes, selling plan fees, FBA storage fees, optional services, all potential shipping expenses, and other costs your business might incur. Read the Amazon Services Business Solutions Agreement for a comprehensive explanation of the costs and terms applicable to selling in Amazon stores.

You can also use the FBA Revenue Calculator to estimate your sales margin.

Amazon jargon:

Referral fees

For every item sold, sellers pay Amazon a percentage of the total price, or a minimum amount, whichever is greater. This includes item price, shipping cost, and any gift-wrapping charges. Referral fees are in addition to selling plan fees.
FEES

Category Referral Fees

Fees Table

Category

Referral fee percentage

Referral fee minimum

Product type

Categories with fixed referral fees
Books
15%
N/A
Books, calendars, magazines, and other publications
CDs and records
15%
N/A
CDs, cassette tapes, records, and other recorded music
DVDs
15%
N/A
Movies/TV shows
Videos
15%
N/A
Movies/TV shows
Electronics (AV Equipment & Cellphones)
8%
30 yen
TV, CD player, car audio, GPS
Cameras
8%
30 yen
Cameras, camcorders, telescopes
Computers & Accessories
8%
30 yen
Desktops, Laptops, Drives, Storage
Accessories (Electronics, Cameras, PC)
10%¹
30 yen
Accessories (Electronics, Cameras, PC)
Amazon devices accessories
45%
30 yen
Amazon devices accessories
Musical Instruments
10%
¥30
Guitars, Keyboards, Band & Orchestra, Recording Equipment, Musical Peripherals
Drug Store
· 8%⁸ for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen
30 yen
First Aid, Supplements
Beauty
· 8%⁸ for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen²
30 yen
Fragrance, Skincare, Makeup, Hair care, Bath
Sports & Outdoors
10%
30 yen
Outdoor Equipment, Sportswear, Bicycle
Automotive & Powersports
10%
30 yen
Parts, Tires, Tools/Equipment, Accessories
Toys & Games
10%
30 yen
Toys for Toddlers and Preschoolers, Learning Toys, Riding Toys, Figurines, Dolls, Board Games, Arts, Crafts, Hobbies
Video Games
15%³
N/A
Game Consoles, Game Consoles, PC Games/Accessories
PC Software
15%
N/A
Business, Media Education, Utilities, Security, Children's Software
Pet Supplies
· 8%⁸ for products with a total sales price of 1,500 yen or less
· 15% for products with a total sales price greater than 1,500 yen
30 yen
Pet food, Pet Supplies (for dogs, cats and small animals)
Office Products
15%⁴
30 yen
Office Supplies, Office Electronics
Home (Interior, Kitchen)
15%⁵
30 yen
Interior, Kitchen
Home (Furniture)
· 15% for products with a total sales price of 20,000 yen or less
· 10%⁷ for products with a total sales price greater than 20,000 yen
30 yen
Furniture
Home Appliances
15%
30 yen
Small Home Appliances
Major Appliances
8%
30 yen
Kitchen Appliances, Refrigerators, Kitchen Parts/Accessories
Tools & Home Improvement
15%
30 yen
Power Tools, Machinery, Work Tools, Lighting Fixtures, Kitchen/Bath Equipment
Industrial & Scientific
15%
30 yen
Industrial & Scientific
Food & Beverage
· 8%⁸ for products with a total sales price of 1,500 yen or less
· 10% for products with a total sales price greater than 1,500 yen²
N/A
Beverages, Breakfast, Canned Food, Snacks, Meat, Seafood, Chocolate, Dessert, Gift Set
Watches
· 15% for products with a total sales price of 10,000 yen or less
· 5%⁸ for products with a total sales price greater than 10,000 yen
30 yen
All watch product types
Jewelry
· 15% for products with a total sales price of 10,000 yen or less
· 5%⁸ for products with a total sales price greater than 10,000 yen
30 yen
Earrings, necklaces, rings, and bracelets
Baby Products
· 8%⁸ for products with a total sales price of 1,500 yen or less
· 15% for products with a total sales price greater than 1,500 yen
30 yen
Childbirth, Infant Care Products, Feeding Products
Clothing & Accessories
· 15%¹¹ for products with a total sales price of 3,000 yen or less
· 8%⁹ for products with a total sales price greater than 3,000 yen
30 yen
Clothing & Accessories
Shoes & Bags
· 15% for products with a total sales price of 7,500 yen or less
· 5%⁹ for products with a total sales price greater than 7,500 yen
30 yen
Shoes & Bags
Other categories
15%
30 yen
Other categories
¹ Accessories (Electronics, Cameras, PC) are listed here. For more information about browse nodes and leaf nodes, see the Browse Tree Guide (BTG).
² For some brands, a 20% referral fee will be charged. See here for details.
³ Referral fee for some subcategories of video games: 8% (see details here)
⁴ Referral fee for select sub-categories of stationery & office supplies: 8% (see details here)
⁵ Referral fee for select sub-categories of Home (Kitchen): 10% (see details here)
⁶Referral fees for select sub-categories of food & beverage: (see details here)
⁷ This promotion began on September 1, 2019 and will end February 28, 2021. This promotion will automatically apply to orders with confirmed shipment between 0 AM midnight JST on September 1, 2019 and 23:59 AM JST on February 28, 2021. You do not need to apply for this promotion. Please note that due to system issues, the actual time may be earlier or later than the schedule above. Upon completion of this promotion, the referral fee rate will revert back to the pre-promotion rate. Total sales per item in this promotion include the unit price of the item, shipping, and gift wrap charges. At Amazon's sole discretion, this promotion may be modified or terminated.
This promotion started on September 1, 2019 and will end February 28, 2022. This promotion will automatically apply to orders with confirmed shipment between 0 AM midnight JST on September 1, 2019 and 23:59 AM JST on February 28, 2022. You do not need to apply for this promotion. Please note that due to system issues, the actual time may be earlier or later than the schedule above. Upon completion of this promotion, the referral fee rate will revert back to the pre-promotion rate. Total sales per item in this promotion include the unit price of the item, shipping, and gift wrap charges. At Amazon's sole discretion, this promotion may be modified or terminated.
This promotion started on March 1, 2020 and will end February 28, 2022. This promotion will automatically apply to orders with confirmed shipment between 0 AM midnight JST on March 1, 2020 and 23:59 AM JST on February 28, 2022. You do not need to apply for this promotion. Please note that due to system issues, the actual time may be earlier or later than the schedule above. Upon completion of this promotion, the referral fee rate will revert back to the pre-promotion rate. Total sales per item in this promotion include the unit price of the item, shipping, and gift wrap charges. At Amazon's sole discretion, this promotion may be modified or terminated.
¹⁰ To make it easier for customers to search for products on the site Amazon moved some products in the “Baby” category to the “Fashion & Accessories” category on September 1, 2020. See here for details.
¹ Referral fee for the Baby browse node in the “Clothing & Accessories” category: · 8%8 for products with a total sales price of 1,500 yen or less
· 15% for products with a total sales price greater than 1,500 yen (Check the target browse nodes here.)
FEES

Fulfillment fees

Fulfillment fees depend on whether you plan to ship products yourself, or use Fulfillment by Amazon (FBA) to handle your logistics and offer Prime shipping for your products..

FBA fulfillment charges

Fee per unit includes picking and packing your orders, shipping and handling, customer service, and product returns.

Size tier

Max dimension

Weight

Fulfillment fee per unit

Up to 25 cm x 18 cm x 2.0 cm
Up to 250g
¥193
FBA Small and Light - Standard 1
Up to 35.0 cm x 30.0 cm x 3.3 cm
Up to 1kg
¥205
Small
Up to 25 cm x 18 cm x 2.0 cm
Up to 250g
¥290
Standard tier 1
Up to 35.0 cm x 30.0 cm x 3.3 cm
Up to 1kg
¥381
Standard tier 2
Up to 60cm
Up to 2kg
¥434
Standard tier 3
Up to 80cm
Up to 5kg
¥514
Standard tier 4
Up to 100cm
Up to 9kg
¥603
Oversize tier 1
Up to 60cm
Up to 2kg
¥589
Oversize tier 2
Up to 80cm
Up to 5kg
¥712
Oversize tier 3
Up to 100cm
Up to 10kg
¥815
Oversize tier 4
Up to 120cm
Up to 15kg
¥975
Oversize tier 5
Up to 140cm
Up to 20kg
¥1,020
Oversize tier 6
Up to 160cm
Up to 25kg
¥1,100
Oversize tier 7
Up to 180cm
Up to 30kg
¥1,532
Oversize tier 8
Up to 200cm
Up to 40kg
¥1,756
Supersize tier 1
Up to 200cm
Up to 50kg
¥2,755
Supersize tier 2
Up to 220cm
Up to 50kg
¥3,573
Supersize tier 3
Up to 240cm
Up to 50kg
¥4,496
Supersize tier 4
Up to 260cm
Up to 50kg
¥5,625

FBA storage fees *

Inventory storage fees are based on the daily average volume for the space your inventory occupies in Amazon fulfillment centers.

Excludes Clothing & Accessories, Shoes & Bags categories

Month

Small/Standard

Oversize/Supersize

January - September
5.160 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
4.370 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
October - December
9.170 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that Month]
7.760 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that Month]

Clothing & Fashion Accessories, Shoes & Bags categories

Month

Small/Standard

Oversize/Supersize

January - September
3.10 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
3.10 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
October - December
5.50 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
5.50 yen
x ([Product Size (cm3)]/(10cm x 10cm x 10cm)
x [Storage Days]/[Number of Days in that month]
* Storage fees are based on the daily average volume (measured in cubic meters) for the space your inventory occupies in Amazon fulfillment centers. For inventory that exceeds 365 days in fulfillment centers, additional long-term storage fees will be charged. The FBA storage fees listed above show up to 2 or 3 decimal places and are highly accurate. For example, “5.160" is about ¥5, not ¥5000.
Additional FBA options exist for non-standard items, like small and light products and dangerous goods.
When you fulfill orders yourself, Amazon charges shipping rates based on the product category and shipping service selected by the customer, and then passes the amount on to you in the form of a shipping credit.
Sellers with a Professional plan can set their own shipping rates. However, books, music, video and DVD products are excluded. For more information, see the pricing table below. When a customer buys your product, you receive a credit from Amazon that matches the shipping rate. The referral fee is calculated from the total selling price. The selling price includes item price, shipping, and any gift wrap charges.
Sellers with an Individual plan apply the shipping rates set by Amazon for all products. Individual sellers have to ship orders at the set rates even if the shipping credit is less than total shipping costs. So it’s important to price items in a way that makes sure you'll earn a profit.

Shipping credits for books, music, videos, and DVDs

Amazon charges customers the following shipping rates for books, music, video, and DVD products. Sellers receive the same amount in the form of a shipping credit. This applies to sellers in the Professional and Individual selling plans.

Shipping Method

Books

Music

Videos

DVDs

Japan
262 yen
356 yen
398 yen
356 yen
International (Region 1: Asia/Guam/Marshall Islands/Midways/Others)
823 yen
617 yen
823 yen
617 yen
International (Region 2: North America/Central America/Oceania/Europe)
1,234 yen
823 yen
1,234 yen
823 yen
International (Region 3: Africa/South America)
1,440 yen
926 yen
1,440 yen
926 yen

Shipping points for other categories (Individual plan)

Amazon charges customers the following shipping rates for products sold in categories besides books, music, video, and DVD. Sellers receive the same amount in the form of a shipping credit.

This also applies to sellers with the Individual plan. However, sellers with a Professional selling plan set their own shipping rates in these categories, and Amazon will match the amount with a shipping credit.

Category

Domestic Standard Shipping

Books
262 yen
CDs, records
356 yen
Videos
398 yen
DVDs
356 yen
Video Games
356 yen
Software & Computer Games
356 yen
Toys & Games
524 yen
Drug Store
524 yen
Baby Products
524 yen
Other categories
472 yen + 53 yen (per kg)
* Includes APO, FPO, and U.S. Protectorate addresses.
**Two-Day Shipping is available to eligible sellers only. See the Premium Shipping program for details.
*** Unit weight only. Excludes the seller's packaging.

Estimate your FBA fees

Enter your fulfillment costs and see profitability comparisons between your fulfillment method and FBA. Fees are calculated based on inventory storage fees and shipping fees (see above).

Example products

Product

Size tier

Dimension

Unit weight

Shipping Weight ¹

Shipping Fees (per piece)

T-shirt
Standard tier 1
21 x 12 x 2.5 or less
172 g
50 g
381 yen
Folding Baby Cot
Oversize tier 5
29 x 27 x 87 cm
3.5 kg
700 g
1,020 yen
Television Sets
Supersize tier 4
135 x 85 x 34 cm
18 kg
1.8 kg
6,250 yen

Other costs

As you think about the full cost of selling in Amazon stores, be sure to consider additional selling expenses you may incur, and other optional programs designed to help you increase sales.

Additional selling fees

High-volume listing fees
When you have a high volume of active, non-media listings that have not sold in 12 months, we charge a monthly fee of 0.05 yen per eligible listing to cover cataloging costs. We waive this fee for the first 2 million listings.
Refund administration fee
If you refund a customer order for which you have already received payment, Amazon will refund you the amount of the referral fee you paid for the items. Either 500 yen or 20% of the referral fee - whichever amount is smaller - will be charged as a refund processing fee and deducted from the referral fee.

Optional programs

Fulfillment by Amazon program
Amazon takes care of your shipping, returns, and customer service. Drive growth by using special FBA programs such as FBAFBA Small and Light Program, FBA Subscribe & Save, FBA Hazmat program , Multi-Channel service, and FBA International Shipping. You will only be charged for the services you use.
Advertising
Attract customers from the time before they even realize they need your product to the time they’re buying it. Amazon Advertising is a cost-per-click, auction-based advertising system. Set the maximum budget that you pay each time a customer clicks on your ads.
Paid account services
Paid account management and other services are available to help craft your business plan, offer personalized coaching and training, and provide information to help you grow your sales on Amazon.

Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
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