Benefits for brands selling on Amazon

Use tools to help customers find your brand more effectively so you can sell your unique products.
A man, woman, and child sitting on an Amazon box

Amazon helps brands of all types and sizes start selling, grow, and safely run their business

Build

Icon: Star with a line coming out
A+ Content
A+ Content, in contrast to existing text-only product descriptions, is designed to convey the characteristics and selling points of a product more effectively in a variety of layouts. For example, you can use high-quality images or arrange text that matches the image. Creating A+ Content can improve sales conversion rates, increase access numbers, and encourage higher sales.
Icon: Computer with Amazon smile logo
Stores
We recommend that you create an Amazon store for your brand. Creating and editing a store is free. You can include information in your store to spur purchases, communicate the ideas behind your brand, and help buyers learn more about your curated product line.

Grow

Icon: Megaphone with sound
Sponsored Brands
Sponsored Brands helps customers discover and engage with a brand as they research on Amazon through prominent and customizable cost-per-click ads.
Icon: Clipboard with 2 check marks
Brand Dashboard
The Brand Dashboard is a new tool for managing brands on Amazon. It gives you the information you need to increase customer satisfaction, improve sales conversion rates, and raise your access counts. These are the essential elements of successful selling on Amazon.

Additional options to secure your brand:

Protect

Brand Registry Logo
Brand Registry
Helps to protect intellectual property and create an accurate and trusted experience for customers on Amazon. It gives brand owners access to tools that enable them to better represent their brand and find and report violations.
Transparency logo
Transparency
Transparency is a new service that makes tracking possible at the unit level. The service is designed to help brand owners protect their brands and buyers from counterfeit products. It allows brands to associate each unit they manufacture with a unique code.

4 tools available exclusively for brand owners on Amazon

Amazon offers an exclusive set of brand benefit tools to sellers who are brand owners. These tools can help you improve conversion, drive discoverability, and protect your intellectual property.

Here are four brand-exclusive tools available to brand owners.
Icon: Video play button

1. Video Upload & Manage

Lights, camera, action, and sales! A video is worth 1.8 million words. Shoppers spend more time viewing product detail pages with videos. They are also less likely to move to another page.
Shoppers who watch videos are 3.6x more likely to purchase.
Icon: Line drawing of a rising graph

2. Brand Analytics

Feed your data cravings. Make informed and strategic decisions with aggregated search terms, demographics, and more powerful data.
Tap directly into Amazon’s largest aggregated data reports available exclusively to brand owners!
Log in to Seller Central to access and learn more about brand analytics.
Transparency logo

3. Transparency

Alleviate counterfeit concerns for your customers. Transparency helps authenticate individual units and proactively prevent counterfeits from reaching customers.
Transparency has prevented more than 300,000 suspected counterfeits from reaching customers.
Learn more about Transparency on Amazon Brand Services.
Brand Registry Logo

4. Brand Registry

Ensure your brand is protected to build trust with customers. Protect your intellectual property with accurate brand representation, powerful search tools, and proactive brand protection. This creates an environment where Amazon customers can shop with peace of mind.
Brand Registry has 200,000+ brands enrolled worldwide.
Learn more about Brand Registry on Amazon Brand Services.

Sign up now. Expand, protect, and grow your brand on Amazon.

First, consider the benefits of Selling on Amazon. Then choose a selling plan and find out how Selling on Amazon works.
¥4,900 a month + selling fees
Identify yourself as a brand during sign-up
Please note: All new Selling on Amazon subscriptions include access to sell on Amazon.com, Amazon.ca, and Amazon.com.mx. Fees, available product categories, and selling requirements may vary between the three marketplaces.
© 2021, Amazon Services LLC.