Start selling with Amazon now
Are you worried about costs and fees?
Currently, we are running multiple promotions, including discounts on FBA fees.
Currently, we are running multiple promotions, including discounts on FBA fees.
Get up to 7,875,000 yen back in branded sales
4,900 JPY a month (excluding tax) + selling fees
Reach over 300 million customers worldwide
With Amazon, you can reach over 300 million customers around the world. This ability to attract customers will raise your brand awareness, enable you to appeal to a wide range of customers, and acquire new customers. First, let's take a look at how selling works.
You sell it,
we ship it
Shipping operations take more time than you might imagine. With FBA (Fulfillment by Amazon), you can leave the shipping operations and customer service to us. Amazon helps you easily and quickly deliver products to a large number of customers through the FBA service.
Start now and get up to 7,875,000 yen back
Start your journey with a little less risk. To help you succeed, we offer New Seller Incentives, including up to 7,875,000 yen back from branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
Launch today and take advantage of our special benefits for new Sellers
Start your journey with a little less risk. To help you succeed, we offer New Seller Incentives, including up to 7,875,000 yen back from branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon. plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
10% back from the first 7.5 million yen in brand sales, then 5% back until sales reach 150 million yen
Take 15,000 yen off inbound FBA shipping using the Amazon Partnered Carrier program Also, there is a 30,000 yen discount when shipping overseas using Amazon Global Logistics or SEND
Get 120 days of free storage for 100 units plus 180 days of free removals with Fulfillment by Amazon
Get a 7,500 yen credit for Sponsored Products cost-per-click (CPC) ads - bids are up to you
Get 7,500 yen credit for Coupons
Enroll one product in Vine for free to get trusted reviews (30,000 yen value)
""Amazon is our reassuring partner in bringing us delicious products from Hokkaido""
74%
of Amazon customers find new products and brands on Amazon.
700,000 brands
registered since 2021. ¹
Providing purchasing opportunities for many customers
You can deliver your own branded products to the hundreds of millions of customers who visit Amazon to go shopping. With FBA, sellers can not only store inventory and receive free domestic delivery, but also receive customer service and automatically become Prime-eligible items, giving more customers the opportunity to purchase their products.
“By using FBA to sell on Amazon, our access and sales associated with it have doubled to tripled. FBA has also given us more leeway because we only have to ship products to the warehouse and they do the delivery work after the order is received. ”
Yukio Takeuchi
Since the introduction of FBA, sales have increased by an average of 20-25%²
FBA covers everything from
from product storage to delivery
from product storage to delivery
With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for the orders you receive. Take advantage of our new seller offers and try it out.
Use ads to increase awareness and sales
Use Amazon Ads to find products, increase sales, and manage costs, with programs such as Sponsored Products CPC (Cost Per Click), Sponsored Brands to showcase brands and product portfolios, and Sponsored Display to attract new audiences and users browsing products.
Perfect Launch: 5 steps for the first 90 days
Perfect Launch refers to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days when starting selling on Amazon. As adopted by many of our most successful sellers, taking these five steps in the first critical 90 days will lead to more rapid sales growth.
Increase awareness without compromising your brand style
One way to succeed on Amazon is to sell products under your own brand. Not only can you sell your own products, but you can also use free tools (such as creating a brand store) to increase brand awareness on Amazon without compromising your brand style.
Stores with three or more pages average 83% longer time spent by customers and 32% higher sales per visitor³.
Your dedicated Amazon storefront
You can create and edit your own branded Amazon store for free. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Optimize brand content
Amazon offers an exclusive set of tools to sellers who are brand owners. These tools can help you improve conversion, drive discoverability, and protect your intellectual property.
Decide on a brand strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights such as search terms and demographic information.
Protect your brand and support safe operations
By using Brand Registry, you can protect your intellectual property rights with accurate brand representation, powerful search tools, and proactive brand protection functions. This creates an environment where Amazon customers can shop with peace of mind.
Over 700,000 brands are registered in the Amazon Brand Registry¹.
Register your brand
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
Brand Registry support
Receive support from a representative to help you resolve technical problems, issues related to your listing, and issues related to policy violations of marketplace terms and conditions.
Use the service
There are also reliable resources available outside of Amazon. The Marketplace app store offers apps to help automate, manage, and scale your business. Additionally, the Service Provider Network contains information on various service providers that support critical sales operations. Developers and service providers are vetted by Amazon during the application process, reviewed by customers, and continuously audited for compliance.
Mobile
Use the free Amazon Seller app
The Amazon Seller app lets you analyze your sales, fulfill orders, find products to sell, manage offers and inventory, respond to customer questions, capture and edit professional-quality product photos, and create listings—right from your mobile device. Never be more than a swipe away from your Amazon business. Download it for iPhone or Android to get started.
Resources for new sellers
Seller University
Explore free educational resources to help you learn to succeed as an Amazon selling partner .
Selling Partner Appstore
Utilize Amazon-approved third-party software and services to automate, manage, and grow your business.
オンラインウェビナー
無料のオンラインウェビナー開催中。Amazonの社員がセラーセントラルの画面を共有しながら解説します。初心者から上級者までビジネスの成長段階に合わせた無料のオンラインウェビナーに参加してビジネスを成長させましょう
Frequently Asked Questions (FAQ)
How to sell on Amazon.co.jp
What are the advantages of selling on Amazon?
The advantages of selling on Amazon are as follows.
- Ability to attract customers: The number of monthly users in Japan has exceeded 60 million people1, so you’ll be able to reach many users.
- Sales promotion support: Use Amazon’s tools for processing payments, managing reviews, running promotions, etc. Also, we’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon.
- A simple listing process: Getting started is as simple as creating a seller account and adding products one product at a time. If you already have what you want to sell, you can start selling it in as little as 10 days.
- •Access to a delivery agency: You can use FBA (Fulfillment by Amazon) services and let us handle shipping, customer service, and returns. It will significantly reduce the amount of in-house effort needed, making it easier to expand your business.
- Community: You can learn how to successfully sell online for free at Seller University. You can also ask questions and view other sellers' posts on Seller Discussion Forums, which is an online forum for Amazon sellers. These resources are valuable sources of information for online sales support and troubleshooting on Amazon.
- Brand building/protection: With Amazon Brand Registry, you can use building programs such as store pages and Vine, which gathers reviews, and improve brand awareness.
Amazon is also focusing on protecting brands so that brand owners can sell with peace of mind. Through continuous monitoring and prevention measures, over 99%2 of malicious listings are stopped before brand owners discover and report them.
What are the steps involved in starting to sell on Amazon.co.jp?
There are three steps to start selling on Amazon.co.jp:
1. Create an Amazon seller account
To start selling on Amazon, you’ll first need to create a new Amazon seller account.
2. Register your product
Create a product listing on Amazon Seller Central (or via API). Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments, etc.
3. Prepare inventory and logistics (FBA)
By using Fulfillment by Amazon (FBA), you can outsource inventory management and shipping operations to Amazon. By using FBA, sellers don’t need to manage inventory or shipping on their own.
To start selling on Amazon, you’ll first need to create a new Amazon seller account.
2. Register your product
Create a product listing on Amazon Seller Central (or via API). Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments, etc.
3. Prepare inventory and logistics (FBA)
By using Fulfillment by Amazon (FBA), you can outsource inventory management and shipping operations to Amazon. By using FBA, sellers don’t need to manage inventory or shipping on their own.
What information do I need to create an Amazon seller account?
To create an Amazon seller account, you'll need to prepare a few pieces of information. Prepare what you need, then proceed to create an account.
1. Identity verification documents
Government-issued ID with facial photo (e.g. passport, driver’s license, etc.)
*Individual number cards cannot be used.
2. Statements
Statements issued within the past 180 days (e.g. credit card statements, internet banking statements, etc.)
3. Seller account email address
Email address other than
Amazon purchasing account/Amazon Pay/Amazon Business, etc.
4. Credit card and bank account
Valid credit card and bank account number (where Amazon can send you proceeds from your sales)
5. Certified copy of company register, if you are a corporation
Prepare a certified copy of the company register - company information, corporate number, name of the company in the register, location (address) of the head office, etc.
Government-issued ID with facial photo (e.g. passport, driver’s license, etc.)
*Individual number cards cannot be used.
2. Statements
Statements issued within the past 180 days (e.g. credit card statements, internet banking statements, etc.)
3. Seller account email address
Email address other than
Amazon purchasing account/Amazon Pay/Amazon Business, etc.
4. Credit card and bank account
Valid credit card and bank account number (where Amazon can send you proceeds from your sales)
5. Certified copy of company register, if you are a corporation
Prepare a certified copy of the company register - company information, corporate number, name of the company in the register, location (address) of the head office, etc.
What are the steps for creating an Amazon seller account?
There are three steps when creating an Amazon seller account.
1. Prepare necessary documents and information
When creating a seller account, you’ll need to submit documents and information.
2. Create an Amazon seller account
When you click “Create an Amazon seller account”, the Amazon account creation screen will be displayed. Proceed with the account creation process by entering the prepared documents and information.
•Learn more about registration procedures
•Learn more about the identity verification procedures required when registering
3. Log in to Seller Central
Once you’ve created an account, log in to Seller Central (a tool for businesses selling on Amazon to manage and sell products). After logging in to Seller Central, you can set up two-step verification, add a product, etc.
If you can't log in, refer to this link.
When creating a seller account, you’ll need to submit documents and information.
2. Create an Amazon seller account
When you click “Create an Amazon seller account”, the Amazon account creation screen will be displayed. Proceed with the account creation process by entering the prepared documents and information.
•Learn more about registration procedures
•Learn more about the identity verification procedures required when registering
3. Log in to Seller Central
Once you’ve created an account, log in to Seller Central (a tool for businesses selling on Amazon to manage and sell products). After logging in to Seller Central, you can set up two-step verification, add a product, etc.
If you can't log in, refer to this link.
What are the steps to start selling products after creating an Amazon seller account?
Once you've logged into Amazon Seller Central, you'll need to perform the following four tasks.
1. Set up two-step verification
Two-step verification is an important feature that protects your seller account from unauthorized access. Be sure to set it up.
2. Provide information in accordance with the Installment Sales Act
Providing information in accordance with the Installment Sales Act: To start selling on Amazon, you'll need to go through a merchant screening process related to the use of credit card payment services. You must provide relevant information.
3. Amazon Brand Registry (if you have a trademark, go to Brand Registry)
Amazon Brand Registry is a program that protects intellectual property and supports brand building. If you have a trademark, consider registering it.
4. Create product pages
Use the Add a Product feature on Amazon Seller Central to create pages for the products you want to sell. We will perform tasks related to product information, images, pricing, etc.
Once your account registration is complete, you'll go through four steps to get ready to sell your products: security measures, legal procedures, brand protection, and adding products.
Two-step verification is an important feature that protects your seller account from unauthorized access. Be sure to set it up.
2. Provide information in accordance with the Installment Sales Act
Providing information in accordance with the Installment Sales Act: To start selling on Amazon, you'll need to go through a merchant screening process related to the use of credit card payment services. You must provide relevant information.
3. Amazon Brand Registry (if you have a trademark, go to Brand Registry)
Amazon Brand Registry is a program that protects intellectual property and supports brand building. If you have a trademark, consider registering it.
4. Create product pages
Use the Add a Product feature on Amazon Seller Central to create pages for the products you want to sell. We will perform tasks related to product information, images, pricing, etc.
Once your account registration is complete, you'll go through four steps to get ready to sell your products: security measures, legal procedures, brand protection, and adding products.
Pricing
How much does it cost to sell on Amazon?
The cost of selling on Amazon can be broadly divided into two categories. It depends on your selling plan and product.
- Selling plan costs
/Professional selling plan: There is a fixed cost of 4,900 yen (excluding tax) per month, with no selling fees for each product.
This plan is mainly for sellers who want to increase sales.
•Individual selling plan: A selling fee of 100 yen (excluding tax) per item
This plan is mainly for sellers who sell used items or list fewer than 49 items per month. - Referral fee
Amazon charges a referral fee for each product sold. The amount depends on the product category, but the fee is generally around 5% to 15% of total sales.
Other expenses include miscellaneous expenses such as shipping fees and gift wrapping.
Input your product details and fulfillment costs into the Revenue Calculator and see real-time cost comparisons between different fulfillment methods.
Input your product details and fulfillment costs into the Revenue Calculator and see real-time cost comparisons between different fulfillment methods.
How do I use the Revenue Calculator?
The revenue calculator is a preview tool that lets you compare the approximate revenue of products based on the shipping route used.
You can easily check the fees applied to each fulfillment method, and it’s also possible to calculate revenue for each product or revenue for the total number of sales by entering an estimate of the number of sales.
Please check this link to learn how to use it
You can easily check the fees applied to each fulfillment method, and it’s also possible to calculate revenue for each product or revenue for the total number of sales by entering an estimate of the number of sales.
Please check this link to learn how to use it
FBA (Fulfillment by Amazon)
What is FBA (Fulfillment by Amazon)?
Fulfillment by Amazon (FBA) is a service where you simply drop off the product at Amazon's logistics bases (fulfillment centers), and we’ll take care of everything from product storage to customer service related to order processing, delivery, and returns.
Whether you're an individual or a business, you can start with just one product. By outsourcing complex tasks to Amazon, you can reduce the time and staff needed, reducing the burden on your business and helping your business grow. We also provide efficient and speedy order/fulfillment services 24 hours a day, 365 days a year to improve customer satisfaction.
Whether you're an individual or a business, you can start with just one product. By outsourcing complex tasks to Amazon, you can reduce the time and staff needed, reducing the burden on your business and helping your business grow. We also provide efficient and speedy order/fulfillment services 24 hours a day, 365 days a year to improve customer satisfaction.
The benefits of FBA
- Reduce your burden by letting Amazon handle everything from storage and order processing to shipping and customer service for returns.
- Sales can continue even when you take long vacations, such as the year-end and New Year holidays, or if you’re suddenly feeling unwell.
- You can offer free expedited and free same-day shipping benefits to Amazon Prime members (paid members), including the fast shipping option.
- Qualified listings are displayed with the Prime logo.
- Improve your chance of winning the featured offer spot on product detail pages
- With a small initial investment, you can start using the service with just one item, and there’s no contract period, so you can use it as much as you need, whenever you need it.
What about FBA (Fulfillment by Amazon) costs?
The main costs when using Fulfillment by Amazon (FBA) are as follows.
- Storage fees
When you store products in Amazon's warehouses, an amount based on the size and weight of each individual product is charged monthly.
Example: T-shirt FBA storage fee 0.2 yen per day - Shipping charges
The cost from when Amazon accepts the order until the item is shipped. It varies depending on the size and weight of the product, and starts from 222 yen per time.
*Fee per time includes picking and packing your orders, shipping and handling, customer service, and product returns.
Example: T-shirt FBA shipping fee 318 yen
*Starting April 1, 2023, we stopped charging the returns processing fee for all FBA sellers.
Some benefits of using FBA are as follows.
1. By removing the need for inventory management, shipping, and customer service, you can expect significant savings in both labor costs and time.
2. Delivery within two days for Prime members is now possible, leading to customer satisfaction.
3. Since you can utilize Amazon's warehouse network and delivery network, you can reduce your own logistics costs.
4. Although there are costs associated with using FBA, you can gain significant benefits like improved logistics efficiency, service improvements, and sales promotion effects.
If you're unsure about using FBA, it's a good idea to try it out by starting with a smaller amount of product first. As you gradually expand your use of it, you'll be able to assess cost-effectiveness. We encourage you to consider it.
1. By removing the need for inventory management, shipping, and customer service, you can expect significant savings in both labor costs and time.
2. Delivery within two days for Prime members is now possible, leading to customer satisfaction.
3. Since you can utilize Amazon's warehouse network and delivery network, you can reduce your own logistics costs.
4. Although there are costs associated with using FBA, you can gain significant benefits like improved logistics efficiency, service improvements, and sales promotion effects.
If you're unsure about using FBA, it's a good idea to try it out by starting with a smaller amount of product first. As you gradually expand your use of it, you'll be able to assess cost-effectiveness. We encourage you to consider it.
LEARN
What kind of support is available from Amazon Seller Services?
Selling on Amazon offers a variety of support for all sellers, including new sellers. The main support services are as follows.
- Selling Guidebook
Provides information that’s useful when you start to sell, such as the characteristics of selling on Amazon, what is required for selling, procedures, selling fees, and success stories. Request materials - Seller University
This is a free training program where you can learn how to sell on Amazon. Some content, such as “How selling on Amazon works,” can be used even before you create an account. - Events and webinars hosted by Amazon
We hold free webinars on various topics, ranging from account creation to sales and delivery methods - Support materials
We offer various support materials, which range from an overview of internet sales to sales methods by category, such as “About Online Selling Businesses” and “What is D2C?” - Amazon Seller Forums
A community where Amazon sellers can exchange questions and information with each other. You can check and discuss past cases. - New seller support by an account manager (for Professional sellers only)
When you register an account, you’ll be assigned a dedicated consultant. Utilizing our extensive experience and the latest data analysis tools, we’ll provide specific strategies and advice for increasing sales based on your product status. - New Seller Incentives (for Professional sellers only)
We’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon. By taking advantage of the benefits, you can try out various sales promotion programs at a reasonable price. - Amazon Seller Central Technical Support (for Professional sellers only)
For issues that cannot be resolved on the Seller Central Help page, you can contact Selling Partner Support.
If you contact Technical Support, you can reach us by phone, email, or chat.
*Responses to Individual sellers are limited to e-mails. - Amazon FBA (fulfillment) delivery agency support (for Professional sellers only)
For sellers using FBA, we’ll provide support including
•Order management support: confirming order status, making shipping arrangements, contacting customers about delivery status after shipment is complete
• Customer support: accepting returns and exchanges, responding to customer inquiries on behalf of others. - Seller University
Seller University is a free training series created to help you learn how to sell on Amazon. You can learn how to create product listings with information such as the listing method faster, master the key tools and applications, understand product rules and restrictions, and take advantage of FBA, advertising, promotions, and more. - Data analysis tool (for Professional sellers only)
We provide analysis reports on sales data, including sales, visits, and reviews on Amazon Seller Central. Additionally, we’re offering promotions to some sellers to help increase sales. - Amazon Seller Forums
A community where Amazon sellers can exchange questions and information with each other. You can check and discuss past cases.
[Support before starting to offer on Amazon]
[Support after starting to offer on Amazon]
If I start selling on Amazon, what benefits do I get?
We’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon. By taking advantage of the benefits, you can try out various sales promotion programs at a reasonable price.
The following is an example of the benefits.
The following is an example of the benefits.
*The benefits have certain conditions. Click here for details
*This program may end without notice.
*This program may end without notice.
- Get 7,500 JPY credit for Coupon fees
- Get a 7,500 JPY credit for using Sponsored Product ads
- Take 15,000 JPY off inbound FBA shipping using the Amazon Partnered Carrier program
- When you enroll in Amazon Brand Registry, you’ll get 10% back on your first 7.5 million JPY in branded sales, then 5% back until sales reach 150 million yen
Get Playbook | Contact Us
You can find information and support on the following page to help you start selling on Amazon.
Just have a few items to sell?
Start selling today
Put your products in front of the millions of customers that search Amazon every day.
4,900 JPY a month (excluding tax) + selling fees
