Amazon Partner Agency Program Japan
Amazon supports agencies that assist new sellers.
This program provides comprehensive support to agencies such as consultants, ads firms, and tool providers that assist new sellers at Amazon.co.jp.
Additionally, agencies that meet certain criteria will be awarded the “Amazon Platinum Partner Agency
” and “Amazon Gold Partner Agency” badges.
Additionally, agencies that meet certain criteria will be awarded the “Amazon Platinum Partner Agency
” and “Amazon Gold Partner Agency” badges.
If you are interested in participating in the program (free), please attend the introduction webinar first. (held in Japanese)
Program Benefits
Benefits for agencies
Growth strategy and troubleshooting guidance
Agencies can consult with Amazon reps according to your needs.
Badge awarding (if certain criteria are met)
There are two types of the badges: platinum and gold.
Webinar co-hosting with Amazon
Agencies and Amazon can co-host webinars and co-invite companies considering to sell on Amazon.
Sales meeting assistance
Amazon Reps can advise to enhance the proposals and attend meetings between agencies and companies considering to sell on Amazon.
Amazon rep assignment for the new sellers
For new sellers supported by agencies, Amazon also supports various aspects such as cataloging, shipping, ads optimization, etc.
*Until the end of each seller’s launch year.
*Until the end of each seller’s launch year.
Service Provider Network (SPN) registration support
SPN helps agencies to improve their visibility to sellers and manage multiple seller accounts.
*Click here for SPN details
*Click here for SPN details
Receive latest updates
Agencies will receive latest updates via webinars and emails on important new features and policy changes.
Regular newsletter subscription
Amazon will deliver useful information for agencies such as deal updates, market trends, etc.
Benefits for new sellers
Assignment of dedicated Amazon rep
An Amazon rep with extensive experience in supporting new sellers will be assigned to each seller.
*Until the end of each seller’s launch year.
*Until the end of each seller’s launch year.
Support for cataloging
and shipping
Amazon reps will guide sellers through every step, from account registration to product launch.
Proposals for sales growth strategy
Amazon rep will
suggest the best way to increase sales for each seller.
suggest the best way to increase sales for each seller.
Troubleshooting assistance
Amazon rep will promptly assist sellers in solving issues.
Who can participate in this program?
Agencies that support new sellers on Amazon.co.jp can participate.
Specifically, we assume companies such as consultants, ads firms, tools/service/logistics solution providers, OEM manufacturers, etc., but it is not limited to this.
If you are interested, please attend the introduction webinar first. (held in Japanese)
*Please kindly be aware that this program is for agencies that support sellers, not for sellers themselves.
Who is a new seller?
- Sellers who are creating an Amazon.co.jp seller account for the first time or
- Sellers who have created an account halfway through in the past but are now closed
- Sellers who have other Amazon accounts, such as Amazon Vendor or Amazon Pay, but are creating an Amazon Seller account for the first time
- Sellers who have launched new brands, etc.
How do I get started?
How to join the program
Step 1
We regularly hold introduction webinars (free). Once you have submitted the application form for the webinar, we will send you a link to attend online.
Step 2
Participate in the webinar
There is also Q&A session that helps you deepen your understanding of the program.
Step 3
Apply for the program
We will send an application form for this program to companies that participated in the webinar. Then, all you have to do is to submit the form and sign an e-contract with a single click.
*Please kindly be aware that this webinar is for agencies, not sellers. Also, it will be held in Japanese only.
Frequently Asked Questions (FAQ)
Does the program cost anything?
No, participating in this program is free.
Can sellers participate in this program?
No, agencies are eligible for this program, and sellers themselves are not. However, if the seller runs various business and is also supporting new sellers, they can participate as an agency.
I want to join the program, what should I do?
First, please attend the introduction webinar mentioned above. We are sending an application form to participate in the program to companies that have attended the webinar.
I have questions about the program, what should I do?
We have a Q&A session at the webinar. Please attend and ask there.
