15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more >15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more >Start
selling with Amazon now
Are you worried about costs and fees?
Currently, we are running multiple promotions, including discounts on FBA fees.
Currently, we are running multiple promotions, including discounts on FBA fees.
Get up to 7,875,000 yen back in branded sales
4,900 JPY a month (excluding tax) + selling fees
Over 50% of sellers generate their first sale within one week of starting to sell¹
If get started
Returns up to 7,875,000 yen
In addition to a 10% reduction from our brand sales, up to 7.875,000 yen, we offer many great benefits for new sellers, such as free advertisements, free trial coupons, and free warehousing fees. ※
*There are various requirements for granting benefits.
*Small sellers are not eligible for the benefits.
*The campaigns described on this page are subject to cancellation or content changes at any time. .
*Small sellers are not eligible for the benefits.
*The campaigns described on this page are subject to cancellation or content changes at any time. .
Sell your brand on Amazon
Providing purchasing opportunities for many customers
You can deliver your own branded products to the hundreds of millions of customers who visit Amazon to go shopping. With FBA, sellers can not only store inventory and receive free domestic delivery, but also receive customer service and automatically become Prime-eligible items, giving more customers the opportunity to purchase their products.
Increase awareness without compromising your brand style
One way to succeed on Amazon is to sell products under your own brand. Not only can you sell your own products, but you can also use free tools (such as creating a brand store) to increase brand awareness on Amazon without compromising your brand style.
Use ads to increase awareness and sales
Use Amazon Ads to find products, increase sales, and manage costs, with programs such as Sponsored Products CPC (Cost Per Click), Sponsored Brands to showcase brands and product portfolios, and Sponsored Display to attract new audiences and users browsing products.
“I chose Amazon because of the low hurdles for listing products. We had launched our own EC, so listing on Amazon was surprisingly smooth, wasn't it?”
1
Until listing starts
minimum 2 weeks
Mr. Yosuke Sato, President and CEO of Spice Curry LLC
“I was really surprised that after listing on Amazon, the product sold so much that production couldn't keep up. It's impressive that we were saved in terms of management thanks to sales on Amazon.”
2
Until half of sellers generate their first sales
within 1 week
Sanko Co., Ltd. Executive Officer/Public Relations Manager Shinsuke
“Delivery costs and labor costs are also greatly reduced by using Fulfillment by Amazon (FBA), where Amazon stores products, order processing, packaging, and delivery, and even performs customer service related to orders and products.”
3
120 days for the first time using FBA
Partially free shipping
*1,2 Amazon internal data, sellers who started selling on 2024/1/1-12/31 ※3 First time using FBA, 120-day free storage fee/return fee, 15,000 yen discount on FBA delivery*There are various requirements regarding granting benefits, and there is a possibility that they may be canceled or content changed arbitrarily
※The above is an example.
There is no guarantee of the same effect
※The above is an example.
There is no guarantee of the same effect
Start Selling Today
Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
Frequently Asked Questions (FAQ)
How to sell on Amazon.co.jp
What are the advantages of selling on Amazon?
The advantages of selling on Amazon are as follows.
- Ability to attract customers: The number of monthly users in Japan has exceeded 60 million people1, so you’ll be able to reach many users.
- Sales promotion support: Use Amazon’s tools for processing payments, managing reviews, running promotions, etc. Also, we’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon.
- A simple listing process: Getting started is as simple as creating a seller account and adding products one product at a time. If you already have what you want to sell, you can start selling it in as little as 10 days.
- •Access to a delivery agency: You can use FBA (Fulfillment by Amazon) services and let us handle shipping, customer service, and returns. It will significantly reduce the amount of in-house effort needed, making it easier to expand your business.
- Community: You can learn how to successfully sell online for free at Seller University. You can also ask questions and view other sellers' posts on Seller Discussion Forums, which is an online forum for Amazon sellers. These resources are valuable sources of information for online sales support and troubleshooting on Amazon.
- Brand building/protection: With Amazon Brand Registry, you can use building programs such as store pages and Vine, which gathers reviews, and improve brand awareness.
Amazon is also focusing on protecting brands so that brand owners can sell with peace of mind. Through continuous monitoring and prevention measures, over 99%2 of malicious listings are stopped before brand owners discover and report them.
What are the steps involved in starting to sell on Amazon.co.jp?
There are three steps to start selling on Amazon.co.jp:
1. Create an Amazon seller account
To start selling on Amazon, you’ll first need to create a new Amazon seller account.
2. Register your product
Create a product listing on Amazon Seller Central (or via API). Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments, etc.
3. Prepare inventory and logistics (FBA)
By using Fulfillment by Amazon (FBA), you can outsource inventory management and shipping operations to Amazon. By using FBA, sellers don’t need to manage inventory or shipping on their own.
To start selling on Amazon, you’ll first need to create a new Amazon seller account.
2. Register your product
Create a product listing on Amazon Seller Central (or via API). Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments, etc.
3. Prepare inventory and logistics (FBA)
By using Fulfillment by Amazon (FBA), you can outsource inventory management and shipping operations to Amazon. By using FBA, sellers don’t need to manage inventory or shipping on their own.
What information do I need to create an Amazon seller account?
To create an Amazon seller account, you'll need to prepare a few pieces of information. Prepare what you need, then proceed to create an account.
1. Identity verification documents
Government-issued ID with facial photo (e.g. passport, driver’s license, etc.)
*Individual number cards cannot be used.
2. Statements
Statements issued within the past 180 days (e.g. credit card statements, internet banking statements, etc.)
3. Seller account email address
Email address other than
Amazon purchasing account/Amazon Pay/Amazon Business, etc.
4. Credit card and bank account
Valid credit card and bank account number (where Amazon can send you proceeds from your sales)
5. Certified copy of company register, if you are a corporation
Prepare a certified copy of the company register - company information, corporate number, name of the company in the register, location (address) of the head office, etc.
Government-issued ID with facial photo (e.g. passport, driver’s license, etc.)
*Individual number cards cannot be used.
2. Statements
Statements issued within the past 180 days (e.g. credit card statements, internet banking statements, etc.)
3. Seller account email address
Email address other than
Amazon purchasing account/Amazon Pay/Amazon Business, etc.
4. Credit card and bank account
Valid credit card and bank account number (where Amazon can send you proceeds from your sales)
5. Certified copy of company register, if you are a corporation
Prepare a certified copy of the company register - company information, corporate number, name of the company in the register, location (address) of the head office, etc.
What are the steps for creating an Amazon seller account?
There are three steps when creating an Amazon seller account.
1. Prepare necessary documents and information
When creating a seller account, you’ll need to submit documents and information.
2. Create an Amazon seller account
When you click “Create an Amazon seller account”, the Amazon account creation screen will be displayed. Proceed with the account creation process by entering the prepared documents and information.
•Learn more about registration procedures
•Learn more about the identity verification procedures required when registering
3. Log in to Seller Central
Once you’ve created an account, log in to Seller Central (a tool for businesses selling on Amazon to manage and sell products). After logging in to Seller Central, you can set up two-step verification, add a product, etc.
If you can't log in, refer to this link.
When creating a seller account, you’ll need to submit documents and information.
2. Create an Amazon seller account
When you click “Create an Amazon seller account”, the Amazon account creation screen will be displayed. Proceed with the account creation process by entering the prepared documents and information.
•Learn more about registration procedures
•Learn more about the identity verification procedures required when registering
3. Log in to Seller Central
Once you’ve created an account, log in to Seller Central (a tool for businesses selling on Amazon to manage and sell products). After logging in to Seller Central, you can set up two-step verification, add a product, etc.
If you can't log in, refer to this link.
What are the steps to start selling products after creating an Amazon seller account?
Once you've logged into Amazon Seller Central, you'll need to perform the following four tasks.
1. Set up two-step verification
Two-step verification is an important feature that protects your seller account from unauthorized access. Be sure to set it up.
2. Provide information in accordance with the Installment Sales Act
Providing information in accordance with the Installment Sales Act: To start selling on Amazon, you'll need to go through a merchant screening process related to the use of credit card payment services. You must provide relevant information.
3. Amazon Brand Registry (if you have a trademark, go to Brand Registry)
Amazon Brand Registry is a program that protects intellectual property and supports brand building. If you have a trademark, consider registering it.
4. Create product pages
Use the Add a Product feature on Amazon Seller Central to create pages for the products you want to sell. We will perform tasks related to product information, images, pricing, etc.
Once your account registration is complete, you'll go through four steps to get ready to sell your products: security measures, legal procedures, brand protection, and adding products.
Two-step verification is an important feature that protects your seller account from unauthorized access. Be sure to set it up.
2. Provide information in accordance with the Installment Sales Act
Providing information in accordance with the Installment Sales Act: To start selling on Amazon, you'll need to go through a merchant screening process related to the use of credit card payment services. You must provide relevant information.
3. Amazon Brand Registry (if you have a trademark, go to Brand Registry)
Amazon Brand Registry is a program that protects intellectual property and supports brand building. If you have a trademark, consider registering it.
4. Create product pages
Use the Add a Product feature on Amazon Seller Central to create pages for the products you want to sell. We will perform tasks related to product information, images, pricing, etc.
Once your account registration is complete, you'll go through four steps to get ready to sell your products: security measures, legal procedures, brand protection, and adding products.
Pricing
How much does it cost to sell on Amazon?
The cost of selling on Amazon can be broadly divided into two categories. It depends on your selling plan and product.
- Selling plan costs
/Professional selling plan: There is a fixed cost of 4,900 yen (excluding tax) per month, with no selling fees for each product.
This plan is mainly for sellers who want to increase sales.
•Individual selling plan: A selling fee of 100 yen (excluding tax) per item
This plan is mainly for sellers who sell used items or list fewer than 49 items per month. - Referral fee
Amazon charges a referral fee for each product sold. The amount depends on the product category, but the fee is generally around 5% to 15% of total sales.
Other expenses include miscellaneous expenses such as shipping fees and gift wrapping.
Input your product details and fulfillment costs into the Revenue Calculator and see real-time cost comparisons between different fulfillment methods.
Input your product details and fulfillment costs into the Revenue Calculator and see real-time cost comparisons between different fulfillment methods.
How do I use the Revenue Calculator?
The revenue calculator is a preview tool that lets you compare the approximate revenue of products based on the shipping route used.
You can easily check the fees applied to each fulfillment method, and it’s also possible to calculate revenue for each product or revenue for the total number of sales by entering an estimate of the number of sales.
Please check this link to learn how to use it
You can easily check the fees applied to each fulfillment method, and it’s also possible to calculate revenue for each product or revenue for the total number of sales by entering an estimate of the number of sales.
Please check this link to learn how to use it
FBA (Fulfillment by Amazon)
What is FBA (Fulfillment by Amazon)?
Fulfillment by Amazon (FBA) is a service where you simply drop off the product at Amazon's logistics bases (fulfillment centers), and we’ll take care of everything from product storage to customer service related to order processing, delivery, and returns.
Whether you're an individual or a business, you can start with just one product. By outsourcing complex tasks to Amazon, you can reduce the time and staff needed, reducing the burden on your business and helping your business grow. We also provide efficient and speedy order/fulfillment services 24 hours a day, 365 days a year to improve customer satisfaction.
Whether you're an individual or a business, you can start with just one product. By outsourcing complex tasks to Amazon, you can reduce the time and staff needed, reducing the burden on your business and helping your business grow. We also provide efficient and speedy order/fulfillment services 24 hours a day, 365 days a year to improve customer satisfaction.
The benefits of FBA
- Reduce your burden by letting Amazon handle everything from storage and order processing to shipping and customer service for returns.
- Sales can continue even when you take long vacations, such as the year-end and New Year holidays, or if you’re suddenly feeling unwell.
- You can offer free expedited and free same-day shipping benefits to Amazon Prime members (paid members), including the fast shipping option.
- Qualified listings are displayed with the Prime logo.
- Improve your chance of winning the featured offer spot on product detail pages
- With a small initial investment, you can start using the service with just one item, and there’s no contract period, so you can use it as much as you need, whenever you need it.
What about FBA (Fulfillment by Amazon) costs?
The main costs when using Fulfillment by Amazon (FBA) are as follows.
- Storage fees
When you store products in Amazon's warehouses, an amount based on the size and weight of each individual product is charged monthly.
Example: T-shirt FBA storage fee 0.2 yen per day - Shipping charges
The cost from when Amazon accepts the order until the item is shipped. It varies depending on the size and weight of the product, and starts from 222 yen per time.
*Fee per time includes picking and packing your orders, shipping and handling, customer service, and product returns.
Example: T-shirt FBA shipping fee 318 yen
*Starting April 1, 2023, we stopped charging the returns processing fee for all FBA sellers.
Some benefits of using FBA are as follows.
1. By removing the need for inventory management, shipping, and customer service, you can expect significant savings in both labor costs and time.
2. Delivery within two days for Prime members is now possible, leading to customer satisfaction.
3. Since you can utilize Amazon's warehouse network and delivery network, you can reduce your own logistics costs.
4. Although there are costs associated with using FBA, you can gain significant benefits like improved logistics efficiency, service improvements, and sales promotion effects.
If you're unsure about using FBA, it's a good idea to try it out by starting with a smaller amount of product first. As you gradually expand your use of it, you'll be able to assess cost-effectiveness. We encourage you to consider it.
1. By removing the need for inventory management, shipping, and customer service, you can expect significant savings in both labor costs and time.
2. Delivery within two days for Prime members is now possible, leading to customer satisfaction.
3. Since you can utilize Amazon's warehouse network and delivery network, you can reduce your own logistics costs.
4. Although there are costs associated with using FBA, you can gain significant benefits like improved logistics efficiency, service improvements, and sales promotion effects.
If you're unsure about using FBA, it's a good idea to try it out by starting with a smaller amount of product first. As you gradually expand your use of it, you'll be able to assess cost-effectiveness. We encourage you to consider it.
When selling on Amazon, should I use FBA (Fulfilment by Amazon) right from the start?
Appropriate listing methods will vary for each seller, but new brand owners can establish a smooth sales system by using FBA from the very beginning.
By using FBA, you can reduce initial operation-related tasks, since Amazon will take care of product storage, packaging, shipping, and customer service on your behalf. Using FBA can be especially helpful for those who prioritize getting more first impressions of their brand and getting reviews, since it helps build brand value early on.
Also, when you use FBA, the “Prime” badge will be displayed on your products, which may lead to an increase in purchase rate.
In some cases, it’s possible to achieve a smoother launch by introducing FBA from the beginning rather than starting with in-house shipping. If you’re a brand owner selling on Amazon for the first time, we’d recommend considering FBA as an effective option.
By using FBA, you can reduce initial operation-related tasks, since Amazon will take care of product storage, packaging, shipping, and customer service on your behalf. Using FBA can be especially helpful for those who prioritize getting more first impressions of their brand and getting reviews, since it helps build brand value early on.
Also, when you use FBA, the “Prime” badge will be displayed on your products, which may lead to an increase in purchase rate.
In some cases, it’s possible to achieve a smoother launch by introducing FBA from the beginning rather than starting with in-house shipping. If you’re a brand owner selling on Amazon for the first time, we’d recommend considering FBA as an effective option.
LEARN
What kind of support is available from Amazon Seller Services?
Selling on Amazon offers a variety of support for all sellers, including new sellers. The main support services are as follows.
- Selling Guidebook
Provides information that’s useful when you start to sell, such as the characteristics of selling on Amazon, what is required for selling, procedures, selling fees, and success stories. Request materials - Seller University
This is a free training program where you can learn how to sell on Amazon. Some content, such as “How selling on Amazon works,” can be used even before you create an account. - Events and webinars hosted by Amazon
We hold free webinars on various topics, ranging from account creation to sales and delivery methods - Support materials
We offer various support materials, which range from an overview of internet sales to sales methods by category, such as “About Online Selling Businesses” and “What is D2C?” - Amazon Seller Forums
A community where Amazon sellers can exchange questions and information with each other. You can check and discuss past cases. - New Seller Incentives (for Professional sellers only)
We’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon. By taking advantage of the benefits, you can try out various sales promotion programs at a reasonable price. - Amazon Seller Central Technical Support (for Professional sellers only)
For issues that cannot be resolved on the Seller Central Help page, you can contact Selling Partner Support.
If you contact Technical Support, you can reach us by phone, email, or chat.
*Responses to Individual sellers are limited to e-mails. - Amazon FBA (fulfillment) delivery agency support (for Professional sellers only)
For sellers using FBA, we’ll provide support including
•Order management support: confirming order status, making shipping arrangements, contacting customers about delivery status after shipment is complete
• Customer support: accepting returns and exchanges, responding to customer inquiries on behalf of others. - Seller University
Seller University is a free training series created to help you learn how to sell on Amazon. You can learn how to create product listings with information such as the listing method faster, master the key tools and applications, understand product rules and restrictions, and take advantage of FBA, advertising, promotions, and more. - Data analysis tool (for Professional sellers only)
We provide analysis reports on sales data, including sales, visits, and reviews on Amazon Seller Central. Additionally, we’re offering promotions to some sellers to help increase sales. - Amazon Seller Forums
A community where Amazon sellers can exchange questions and information with each other. You can check and discuss past cases.
[Support before starting to offer on Amazon]
[Support after starting to offer on Amazon]
If I start selling on Amazon, what benefits do I get?
We’re offering an Incentive program to promote sales for Professional sellers who’ve started selling on Amazon. By taking advantage of the benefits, you can try out various sales promotion programs at a reasonable price.
The following is an example of the benefits.
The following is an example of the benefits.
*The benefits have certain conditions. Click here for details
*This program may end without notice.
*This program may end without notice.
- Get 7,500 JPY credit for Coupon fees
- Get a 7,500 JPY credit for using Sponsored Product ads
- Take 15,000 JPY off inbound FBA shipping using the Amazon Partnered Carrier program
- When you enroll in Amazon Brand Registry, you’ll get 10% back on your first 7.5 million JPY in branded sales, then 5% back until sales reach 150 million yen
Just have a few items to sell?
