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Registration guide
Amazon Seller Account Registration Guide
We’ll explain the steps to create an Amazon seller account. See here for documents needed for registration, frequently asked questions, and the procedures after creating an account.
4,900 JPY a month (excluding tax) + selling fees
Before you start
Prepare identity verification documents
Before you start registering for a seller account, make sure you have the following:
- An email address not used on Amazon, or an email address identical to the one for Amazon Brand Registry1
- Government-issued ID with facial photo (e.g. passport, driver's license, etc.) 2
- A transaction statement issued within the past 180 days (e.g. credit card statements, bankbooks, etc.)
- Phone number
- Chargeable credit card
- Bank account information (where Amazon can send you proceeds from your sales)
1 If you have an Amazon Brand Registry account, you’ll need to use the same email address for your Amazon seller account in order to link your accounts.
2 An Individual Number (My Number) card cannot be used for the reviewing process.
2 An Individual Number (My Number) card cannot be used for the reviewing process.
Enter your email address and password
If you do not have an Amazon seller account, click the Start Selling button below and follow the guidelines below to create a seller account.
If you have an Amazon account for selling, click Login to Seller Central.
If you have an Amazon account for selling, click Login to Seller Central.
A note about email addresses
Frequently Asked Questions
What is Amazon Seller Central?
Amazon Seller Central is a tool for businesses selling on Amazon to manage and sell products. Sellers can perform functions such as adding a product, order management, and customer support through Seller Central. Learn more about Seller Central here.
Enter the confirmation code
Click “Create an Amazon Account,” then enter your name, email address, and password on the next page, and click “Next.”
A confirmation code will be sent to your registered e-mail address. Please enter that code.
A confirmation code will be sent to your registered e-mail address. Please enter that code.
Five steps to sign up
Step 1: Enter business information
The information you initially provide during registration helps us understand your business better.
- Business location: Select the country where your business is registered. If you're doing business as an individual or if your business isn't incorporated, select the country where you do business.
- Type of business: Choose the option that best suits your business, such as public, private, or charitable. If you are doing business as an individual or if it’s an unincorporated business, select “Individual.”
- Company name: Enter the exact name you used when registering your business with the relevant government agency.
- Business number: Enter the number that was issued when you registered your business.
- Registered business address: Enter your registered business address.
- Phone number: Enter a phone number including the country code.
Frequently Asked Questions
What should I do if I want to sell in other countries on Amazon?
You can use Amazon Global Selling to sell products to Amazon stores in North America, Latin America, Asia Pacific, the Middle East, and Europe. For sellers based in Japan, refer to the recommended information on Amazon Global Selling for an overview of global selling.
What should I do if I only want to sell in Japan on Amazon?
If you change the marketplace where you sell to Japan only, you'll need to log in to an account in each region outside of Japan and cancel the contract separately.
Step 2: Enter seller information
Select and enter the required information.
Note: In Step 3, you'll enter information about the bank account you'll use to receive payments from Amazon. The bank account must be in the name of the business/person or company that plans to start listing.
Using a government-issued ID such as a passport, enter the following information:
Note: In Step 3, you'll enter information about the bank account you'll use to receive payments from Amazon. The bank account must be in the name of the business/person or company that plans to start listing.
Using a government-issued ID such as a passport, enter the following information:
- Your name as it appears on your ID
- Citizenship
- Country of birth
- Birthdate
- Residential address
Then, enter your phone number. If necessary, add phone numbers.
Finally, specify whether the person registering is a beneficial owner of the business, the legal representative of the business, or both.
Finally, specify whether the person registering is a beneficial owner of the business, the legal representative of the business, or both.
Step 3: Enter billing information
Next, enter your bank and credit card information.
* A monthly Selling on Amazon subscription fee will be charged to your registered credit card.
* If sales exceeding the monthly subscription fee are accrued, the disbursement will be offset.
* A monthly Selling on Amazon subscription fee will be charged to your registered credit card.
* If sales exceeding the monthly subscription fee are accrued, the disbursement will be offset.
Frequently Asked Questions
Which bank account holder name should I use?
Select the name under which your bank account is registered with your financial institution. This could be the name of the person in charge, or the name of the company as the point of contact.
Do I need a Japanese bank account?
No. By using the Amazon Currency Converter, you can receive your sales proceeds converted into the appropriate currency in an overseas bank account. For payment information, see the countries, regions, and currencies supported by Amazon.
Step 4: Enter store and product information
Once you've entered your payment information, type the name of your business as you'd like it to appear on Amazon.co.jp. This is called a “store.” This information is displayed to customers on each listing and the public seller profile.
You'll also be asked to enter the following information:
You'll also be asked to enter the following information:
- Product ID (UPC/EAN/JAN code, etc.)
- Manufacturer or brand owner status
Frequently Asked Questions
What happens if my store name is already being used by another seller?
Your Amazon store name must be unique and doesn't have to match your business name. If another seller is using the name you were thinking of using, please register with a different name.
What is a product ID? Also, how do I search for or obtain a product ID?
In most cases, the product ID is used to identify the product and match it to the correct product detail page on the Amazon store. It's often on the packaging above or below the product's barcode. JAN is commonly used in Japan. Sellers can apply for a GTIN exemption in some product categories.
What is Amazon Brand Registry?
Amazon Brand Registry is a program for brand owners that sellers with valid registered trademarks can enroll in. In Japan, this is mainly referred to as the “Amazon Brand Registry.”
Step 5: Verify identity
Upload the following documents to verify your identity.
A photo ID from within the valid date
Please prepare one of the following:
- Passport
- Driver's license
* An Individual Number (My Number) card cannot be used for the reviewing process.
Various statements issued within the last 180 days
Please prepare one of the following:
- Credit card statement
- Internet banking statement*
- Bankbook
*The name may differ depending on the financial institution.
* You can use a credit card other than the one used for registering your account.
* You can use a credit card other than the one used for registering your account.
Next, you'll be prompted to do one of the following:
- Take a photo of your face and a government-issued ID.
- Join or schedule a video call with an Amazon associate. Please bring a government-issued ID and proof of address to the call.
Frequently Asked Questions
What are the requirements for uploading documents?
When uploading documents, use high-quality color scans or photos where all four corners are visible and the text is easy to read. Don't use screenshots or blurry images. Also, sign the relevant documents.
Set up an account and start selling
Once your seller account registration is complete, you will be able to access Seller Central, where you can manage and sell products.
Be sure to set up a seller account before you start selling.
Once you've set up an account, you can use Seller Central to list and price products, manage inventory, and fulfill customer orders.
Be sure to set up a seller account before you start selling.
Once you've set up an account, you can use Seller Central to list and price products, manage inventory, and fulfill customer orders.
Frequently Asked Questions
What things do I need to do after logging in to Amazon Seller Central?
Once you've logged in to Amazon Seller Central, perform the following four steps.
1. Set up two-step verification
2. Provide information related to the Installment Sales Act
3. Enroll in Amazon Brand Registry (for those who have a trademark)
4. Create a product page via Add Products
See here for details>
1. Set up two-step verification
2. Provide information related to the Installment Sales Act
3. Enroll in Amazon Brand Registry (for those who have a trademark)
4. Create a product page via Add Products
See here for details>
What should I do if I can't log in to Amazon Seller Central?
Try the following.
1. Are you using the email address you use for your purchase account/Amazon Pay/Amazon Business, etc.? Try changing to each email address.
2. Clear your browser's cache or change the browser you’re using and try again.
3. If you've tried the two steps above and still can't resolve the issue, check here.
If you need help with Amazon Seller Central, see here>
1. Are you using the email address you use for your purchase account/Amazon Pay/Amazon Business, etc.? Try changing to each email address.
2. Clear your browser's cache or change the browser you’re using and try again.
3. If you've tried the two steps above and still can't resolve the issue, check here.
If you need help with Amazon Seller Central, see here>
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¥4,900 a month (excluding tax) + selling fees
