What are Amazon Deals? Sales strategies and success stories explained
Deals are one of the main ways to increase sales on Amazon. Here, we’ll introduce the advantages of Amazon Deals, sales strategies, and success stories in a clear and easy-to-understand way.
What are Amazon Deals
Amazon Deals is a limited-time offer held at the Amazon store.
With Deals, sellers can expect a short-term boost in sales and an increased number of views for their products.
Also, Amazon hosts large-scale deal events throughout the year. Many customers visit the Amazon store during the events. By holding deals to coincide with those event periods, you can aim to increase your sales.
With Deals, sellers can expect a short-term boost in sales and an increased number of views for their products.
Also, Amazon hosts large-scale deal events throughout the year. Many customers visit the Amazon store during the events. By holding deals to coincide with those event periods, you can aim to increase your sales.
Benefits of Amazon Deals
Here are the benefits that sellers can expect from deals, broken down into three stages.
1. Attracting customers to deals via marketing
- Awareness and views can be boosted through Amazon’s own efforts to attract customers, as well as advertising and promotions run by sellers.
2. Increased sales volume expected through attractive pricing
- With the combination of attracting customers and appealing prices, you can expect a boost in sales volume.
3. Build up sales history
- Building up sales results can help lead to increased product awareness and improved credibility.
- Awareness and views can be boosted through Amazon’s own efforts to attract customers, as well as advertising and promotions run by sellers.
2. Increased sales volume expected through attractive pricing
- With the combination of attracting customers and appealing prices, you can expect a boost in sales volume.
3. Build up sales history
- Building up sales results can help lead to increased product awareness and improved credibility.
As a result of these, you can expect not only an increase in sales during the deal, but also an increase in the number of views and sales even after the deal has ended.
Also, your customers can shop at a lower price than normal, so it’s an opportunity for them to encounter a variety of attractive products.
Also, your customers can shop at a lower price than normal, so it’s an opportunity for them to encounter a variety of attractive products.
Sales strategies using Amazon Deals
Deals are one of the main ways to increase sales on Amazon.
Here, we’ll introduce sales strategies that utilize deals.
Here, we’ll introduce sales strategies that utilize deals.
1. Synergistic effect of coupons and Amazon Deals
Coupons are like discount vouchers that can provide discounts on products.
Coupons not only increase the sales conversion rate, but since coupon badges are displayed in a prominent green color, you can also expect an increase in customer attraction rates. If you’re featured in the coupon section, you can also expect increased visibility.
Coupons not only increase the sales conversion rate, but since coupon badges are displayed in a prominent green color, you can also expect an increase in customer attraction rates. If you’re featured in the coupon section, you can also expect increased visibility.
There are two effective ways to combine coupons with deal events.
1. Set up coupons starting one week before the deal event to increase awareness and number of views in advance
2. Continue setting up coupons for one week after the event to prevent a drop in customer purchase interest
2. Continue setting up coupons for one week after the event to prevent a drop in customer purchase interest
Coupons are cost-effective because there’s no cost unless the customer chooses and makes a purchase.
Please check here for more details on coupons.
Please check here for more details on coupons.
2. Increase awareness through advertising
Similar to coupons, advertising also has the effect of increasing product exposure, so there’s a possibility that you can get more effective results by using them in combination with deals.
Amazon has a variety of advertisements, including Sponsored Brands, Sponsored Products, and Sponsored Display. Out of these, Sponsored Brands are ads for individual products listed on Amazon. Since it’s displayed on product search results pages and product detail pages, it’s effective in reaching highly motivated buyers who are actively searching for related products. Pay only for the clicks your ads receive.
3. Secure inventory
During deals, you’re more likely to run out of stock than usual, which could possibly lead to missing out on sales opportunities.
Predict demand ahead of time and secure the right amount of inventory.
Also, if you’re using Fulfilment by Amazon (FBA), we recommend shipping your inventory at least two weeks before the deal, as shipments generally tend to take longer to be received before deals.
Furthermore, with FBA, setting inventory replenishment notifications lets you track the inventory status at Amazon fulfillment centers without having to regularly check each listing information.
Learn more about inventory replenishment notifications here.
Predict demand ahead of time and secure the right amount of inventory.
Also, if you’re using Fulfilment by Amazon (FBA), we recommend shipping your inventory at least two weeks before the deal, as shipments generally tend to take longer to be received before deals.
Furthermore, with FBA, setting inventory replenishment notifications lets you track the inventory status at Amazon fulfillment centers without having to regularly check each listing information.
Learn more about inventory replenishment notifications here.
An Amazon Deal success story
TANSU NO GEN
▶ View TANSU NO GEN’s product list: Amazon Stores | TANSU NO GEN
TANSU NO GEN is a company that offers a wide range of products, including furniture, bedding, home appliances, and interior goods, based on the philosophy “Design the Future.”
TANSU NO GEN used Amazon Deals to promote sales, and achieved approximately 140% growth on Amazon Black Friday 2024 compared to the same period last year.
There are four key strategies behind TANSU NO GEN’s success through deals.
TANSU NO GEN used Amazon Deals to promote sales, and achieved approximately 140% growth on Amazon Black Friday 2024 compared to the same period last year.
There are four key strategies behind TANSU NO GEN’s success through deals.
1. Participating in Amazon Deals events: Many customers visit Amazon stores during Amazon Deals events. Big sales in particular are an opportunity to attract many times more customers than on a regular weekday. TANSU NO GEN implemented deals according to that timing. By doing so, more customers were able to recognize their products.
2. Participation in the deal event pre-sale: TANSU NO GEN also participated in the pre-sale held during the Amazon Deals event. The company felt that participating in the pre-sale and adding product sales records just before the event was held had a big impact on sales on the day of the event.
3. Maximizing the number of products participating in deals: For eligible products, they implemented deals as much as possible. Even for products that have had little sales record until now, sales at deals can lead to an increase in the number of sales in the future.
4. Securing sufficient inventory: If stock runs out during the deal period, it could lead to missed opportunities, so sufficient inventory was secured. Also, by securing sufficient inventory even after the deal, we were able to connect to later sales and avoid ending sales from deals on a temporary note.
2. Participation in the deal event pre-sale: TANSU NO GEN also participated in the pre-sale held during the Amazon Deals event. The company felt that participating in the pre-sale and adding product sales records just before the event was held had a big impact on sales on the day of the event.
3. Maximizing the number of products participating in deals: For eligible products, they implemented deals as much as possible. Even for products that have had little sales record until now, sales at deals can lead to an increase in the number of sales in the future.
4. Securing sufficient inventory: If stock runs out during the deal period, it could lead to missed opportunities, so sufficient inventory was secured. Also, by securing sufficient inventory even after the deal, we were able to connect to later sales and avoid ending sales from deals on a temporary note.
*The above is merely an example and does not guarantee the same results.
Frequently Asked Questions
What are Amazon Deals?
Amazon Deals is a limited-time offer held at the Amazon store.
With Deals, sellers can expect a short-term boost in sales and an increased number of views for their products.
With Deals, sellers can expect a short-term boost in sales and an increased number of views for their products.
How do I set up Amazon Deals?
If the seller meets the criteria for deals, Lightning Deals and Best Deals can be set using the following method. See here for details.
1. On the Deals dashboard, click “Create a new deal.”
2. Select an item from your inventory and click Edit.
3. Enter your schedule and click “Go to next step.”
4. For Lightning Deals, enter the deal price or discount per item, and set the minimum quantity for the deal.
5. For Best Deals, enter a deal price or per-item discount for each product.
6. Click “Go to next step.”
7. Click “Submit a deal.”
Also, you can set discounts exclusive to Prime members using the following method. See here for details.
1. Go to the Price Discounts dashboard and click “Create a price discount.”
2. Select the Amazon store that will offer the price discount.
3. Select the account you want to apply price discounts to (only applicable to sellers with multiple accounts in the same Amazon store).
4. Select a start date, end date, and time.
5. Select the discount type for the price discount.
6. Select the audience type that’s eligible for the discount. If you select “Prime members,” only Prime members will be able to apply price discounts.
7. Type an internal description.
8. Search by product title, ASIN, or SKU and add products to the price discount.
9. Once you've added products to the price discount, click “Set Discounts” and enter the discount and confirmed product quantity.
10. Enter your discount.
11. Enter the minimum discount price (applies only to the discount rate of the price).
12. Enter confirmed products.
1. On the Deals dashboard, click “Create a new deal.”
2. Select an item from your inventory and click Edit.
3. Enter your schedule and click “Go to next step.”
4. For Lightning Deals, enter the deal price or discount per item, and set the minimum quantity for the deal.
5. For Best Deals, enter a deal price or per-item discount for each product.
6. Click “Go to next step.”
7. Click “Submit a deal.”
Also, you can set discounts exclusive to Prime members using the following method. See here for details.
1. Go to the Price Discounts dashboard and click “Create a price discount.”
2. Select the Amazon store that will offer the price discount.
3. Select the account you want to apply price discounts to (only applicable to sellers with multiple accounts in the same Amazon store).
4. Select a start date, end date, and time.
5. Select the discount type for the price discount.
6. Select the audience type that’s eligible for the discount. If you select “Prime members,” only Prime members will be able to apply price discounts.
7. Type an internal description.
8. Search by product title, ASIN, or SKU and add products to the price discount.
9. Once you've added products to the price discount, click “Set Discounts” and enter the discount and confirmed product quantity.
10. Enter your discount.
11. Enter the minimum discount price (applies only to the discount rate of the price).
12. Enter confirmed products.
What is the Amazon Points-Up Campaign?
The Points-Up Campaign is a campaign where points are awarded when a customer enters a campaign and satisfies the conditions.
Points will be credited to the target customer's account within a few days after the campaign ends.
The points you can expect to earn will be confirmed approximately 40 days after the campaign ends.
Since the Points-Up Campaign is offered by Amazon, sellers don’t need to take any action.
Points will be credited to the target customer's account within a few days after the campaign ends.
The points you can expect to earn will be confirmed approximately 40 days after the campaign ends.
Since the Points-Up Campaign is offered by Amazon, sellers don’t need to take any action.
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