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Amazon product registration manual
This page provides sellers who are planning to add products on Amazon with information they need to know when adding products, such as listing methods, product image points, variations, and brands.
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Two ways to add products on Amazon
Amazon is an ecommerce website in the form of a catalog where each product has one product detail page. This format makes it easier for customers to search and compare.
Also, depending on the catalog format, multiple sellers may list the same product. Since these cases exist, listing methods on Amazon are broadly classified into the following two categories.
In this article, we’ll explain how each method works when adding products, and also introduce points you should keep in mind.
Also, depending on the catalog format, multiple sellers may list the same product. Since these cases exist, listing methods on Amazon are broadly classified into the following two categories.
In this article, we’ll explain how each method works when adding products, and also introduce points you should keep in mind.
Two listing methods
1. Existing listing: A method of selling products that are already sold on Amazon (that have a catalog). Since there’s already a product detail page, adding a product is relatively easy.
2. New listing: A method of selling products that aren't already being sold on Amazon. It indicates that there are no other sellers selling the product at that point.
2. New listing: A method of selling products that aren't already being sold on Amazon. It indicates that there are no other sellers selling the product at that point.
Please see this article for the overall listing process, including adding products.
Also, if you’ve completed registration for your seller account, we’ll provide support when you add products via videos, etc.
4,900 JPY a month (excluding tax) + selling fees
From here, we’ll introduce step-by-step process for adding products, divided into 1) Existing listings and 2) New listings.
Before proceeding with adding products, please see this section on this page for basic information you should know in advance. It explains terms like SKU and ASIN, as well as the structure of product detail pages.
Before proceeding with adding products, please see this section on this page for basic information you should know in advance. It explains terms like SKU and ASIN, as well as the structure of product detail pages.
1) [Existing Listing] method for adding Amazon products
Here, we’ll show you how to register a product when creating an existing listing in an existing product catalog. The advantage of existing listings is that when creating existing listings for a product that already exists, you don’t need to create a product page, so you can start selling in as little as 10 minutes.
1. Search existing products
1. Log in to Seller Central and click “Catalog” and “Add a Product” from the menu bar.
2. On the “Product Listings” search screen, search for the eligible product by product title, ASIN, GTIN, etc.
3. Select the eligible product from the search results, and select the condition of the product you want to sell.
4. Once you've selected the condition, click “List this Product” or “Apply for Listing.”
5. When “Apply to Sell” is displayed, you can check the details of the documents required for the application by clicking “Apply for Approval to Sell.” Please upload and submit the required documents that meet the requirements described on the page.
2. On the “Product Listings” search screen, search for the eligible product by product title, ASIN, GTIN, etc.
3. Select the eligible product from the search results, and select the condition of the product you want to sell.
4. Once you've selected the condition, click “List this Product” or “Apply for Listing.”
5. When “Apply to Sell” is displayed, you can check the details of the documents required for the application by clicking “Apply for Approval to Sell.” Please upload and submit the required documents that meet the requirements described on the page.
2. Enter the required information
1. Enter the number of products in stock, sales price, condition, delivery method, etc. on the “Listing Information” screen of the destination.
2. If you wish to enter any attributes, such as an SKU, select “Recommended” or “All Attributes” from the “Attributes” menu on the left to display those optional attributes.
3. Once you’ve finished entering, click “Save and finish.”
2. If you wish to enter any attributes, such as an SKU, select “Recommended” or “All Attributes” from the “Attributes” menu on the left to display those optional attributes.
3. Once you’ve finished entering, click “Save and finish.”
2) [New Listing] method for adding Amazon products
Here, we’ll show you the listing method when creating a new listing.
Click here for a detailed policy on creating a new product detail page.
Click here for a detailed policy on creating a new product detail page.
1. Advance preparation
Before you add a new product on Amazon, prepare the following information.
Learn more about each one here.
Learn more about each one here.
Item
Description
2. Select new listing
1. Log in to Seller Central and click “Catalog” and “Add a Product” from the menu bar.
2. Select “Blank Form” and press “Start.” Also, if you want to proceed with adding products from an image or product web page, select a “product image” or “Web URL” and enter each.
2. Select “Blank Form” and press “Start.” Also, if you want to proceed with adding products from an image or product web page, select a “product image” or “Web URL” and enter each.
3. Enter the required information
1. Enter the product title of the product you want to list.
2. When you enter a product title, product category suggestions automatically come up. If it is correct, select the appropriate category from “Confirm”; if it is different, select the appropriate category from “Select Other.”
3. After entering the required product identification information in each column, such as product title and brand, press “Next.”
4. Add more detailed product information such as product descriptions and images from the “Description” tab or “Product Details” tab.
5. From the “Listing” tab, enter the details of the product to be sold, such as stock quantity and condition.
6. Once you’ve entered the required information, press “Submit” to list.
2. When you enter a product title, product category suggestions automatically come up. If it is correct, select the appropriate category from “Confirm”; if it is different, select the appropriate category from “Select Other.”
3. After entering the required product identification information in each column, such as product title and brand, press “Next.”
4. Add more detailed product information such as product descriptions and images from the “Description” tab or “Product Details” tab.
5. From the “Listing” tab, enter the details of the product to be sold, such as stock quantity and condition.
6. Once you’ve entered the required information, press “Submit” to list.
What is a SKU? Basic information you’ll need to know when adding products on Amazon
Here, we introduce the terms you should know in advance when adding products on Amazon, and explain the structure of product details pages on Amazon. Understanding this information before adding products will allow you to proceed more efficiently.
What is a SKU?
SKU is an English abbreviation for "Stock Keeping Unit," which is a term that indicates the smallest unit when managing inventory. In Japanese, it is sometimes called an "inventory control number" or "product control number". Even if the same product comes in a different size or color, you can find out what it is with the SKU.
SKUs are not assigned automatically, and are determined by the seller. *You can use "single-byte alphanumeric characters," "- (hyphens)," and "_ (underscores)," and set them freely.
When managing product SKUs, set products should generally be assigned a separate SKU from individual items. For example, even if the same pen is sold as a single pen and a set of 3, each should be managed by their own separate SKU. Additionally, by systematically combining information such as product type, color and size in the SKY code using alphanumeric characters, you can make inventory management and sales analysis more efficient.
SKUs are not assigned automatically, and are determined by the seller. *You can use "single-byte alphanumeric characters," "- (hyphens)," and "_ (underscores)," and set them freely.
When managing product SKUs, set products should generally be assigned a separate SKU from individual items. For example, even if the same pen is sold as a single pen and a set of 3, each should be managed by their own separate SKU. Additionally, by systematically combining information such as product type, color and size in the SKY code using alphanumeric characters, you can make inventory management and sales analysis more efficient.
What is an ASIN?
ASIN is the English abbreviation of “Amazon Standard Item Number.” It is an automatically generated Amazon standard identification number, and all products sold on Amazon are assigned an ASIN. ASINs can be found on Amazon’s product page under "Product Information," or through Seller Central.
ASINs are not assigned to each seller, so when multiple sellers list the same product, they all use the same ASIN.
ASINs are not assigned to each seller, so when multiple sellers list the same product, they all use the same ASIN.
What is a product detail page?
First, we’ll introduce the product detail page, which is one of the basic aspects when adding a product. A product detail page is where customers view a product sold on Amazon. If you’ve shopped on Amazon, you’ll probably recognize the product detail page. It’s where customers can find all the relevant information about a particular item.
As you’re building your product detail pages, try to think about what will best help customers find your products, discover answers to their questions, and make a purchasing decision. Aim for a good customer experience by making your listings concise, accurate, and easy to understand.
As you’re building your product detail pages, try to think about what will best help customers find your products, discover answers to their questions, and make a purchasing decision. Aim for a good customer experience by making your listings concise, accurate, and easy to understand.
1. Title
50 characters max, capitalize the first letter of every word
2. Product images
500 x 500 or 1,000 x 1,000 pixels to increase listing quality
3. Product Variations
Products with different colors, scents, or sizes
4. Bullet points
Short, descriptive sentences highlighting the key features and differentiating characteristics of the products
5. Featured Offer
The featured offer on a detail page. Customers can add to their cart or "Buy Now"
6. Products from other sellers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7. Product description
Keywords improve the chances that people will find your listing
Adding products on Amazon: Five points you should keep in mind
Adding a product is a fundamental task when selling on Amazon. This means that adding a product more efficiently and creating a higher quality product detail page is the first step in a successful launch.
Here are four things you should know when adding a product.
Here are four things you should know when adding a product.
How to add products in bulk
On Amazon, it’s possible to create product listings in bulk using Excel files or text files.
Since the files used for batch registration are different between existing listings and new listings, you’ll need to check which product you want to list beforehand.
You can perform bulk registration by following the steps below. See here for details.
Since the files used for batch registration are different between existing listings and new listings, you’ll need to check which product you want to list beforehand.
You can perform bulk registration by following the steps below. See here for details.
1. Log in to Seller Central and click “Catalog” and “Add Products via Upload” from the menu bar.
2. Select the relevant template from “Download an empty template” and download it.
3. Refer to the “data definitions” sheet in the Excel file you downloaded and fill out the “template” sheet.
4. Once completed, save it as an Excel file or text file and upload the created file to “Upload File” in Seller Central.
5. You can check the status of uploaded files from “Check Upload Status.”
2. Select the relevant template from “Download an empty template” and download it.
3. Refer to the “data definitions” sheet in the Excel file you downloaded and fill out the “template” sheet.
4. Once completed, save it as an Excel file or text file and upload the created file to “Upload File” in Seller Central.
5. You can check the status of uploaded files from “Check Upload Status.”
Key points on product images
You can register a primary image and secondary images on Amazon. The first image displayed on the product detail page is the primary image, which is displayed to customers during a search. A secondary image indicates the second and subsequent images, and a maximum of eight images can be registered. By using good images, you can catch the customer's eye and make it easier for them to consider the product.
Here are some tips and requirements when it comes to images.
Here are some tips and requirements when it comes to images.
Image tips
Here are three tips when it comes to images.
1. Number of registered images: A maximum of nine images can be registered, consisting of one primary image and eight secondary images. By registering more images, you can help customers make informed decisions and feel confident about their purchase.
2. Registering image cuts, wearing images, and comparison charts: You can register images like these as secondary images. With these images, it’s possible to convey the concept and actual image of the product.
3. Video registration: Videos are great for conveying the look, behavior, and sound of products. See here for details.
2. Registering image cuts, wearing images, and comparison charts: You can register images like these as secondary images. With these images, it’s possible to convey the concept and actual image of the product.
3. Video registration: Videos are great for conveying the look, behavior, and sound of products. See here for details.
Image compliance
There are requirements for images that can be registered on Amazon, and these requirements are set in order to display accurate, useful, and high-quality images and provide customers with a good customer experience. Note that if the requirements aren't met, you may not be able to upload or your images may be removed.
Learn more about image requirements here.
Learn more about image requirements here.
Frequently Asked Questions
What specific requirements do all images need to meet?
• The longest side is 500 to 10,000 pixels
• Provided in JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or GIF (.gif) file formats other than animations
• Clear images (not pixelated or have jagged edges)
• Accurate display of the products to be listed, etc.
• Provided in JPEG (.jpg or .jpeg), TIFF (.tif), PNG (.png), or GIF (.gif) file formats other than animations
• Clear images (not pixelated or have jagged edges)
• Accurate display of the products to be listed, etc.
What specific requirements must the main image meet?
• Use of a pure white background (RGB color values: 255, 255, 255)
• 85% of the image is occupied by the product
• The entire product is displayed and no part is cut out
• It is a high quality image that accurately represents the actual product, including quantity and color, etc.
• 85% of the image is occupied by the product
• The entire product is displayed and no part is cut out
• It is a high quality image that accurately represents the actual product, including quantity and color, etc.
Variation settings
Variations (also called parent-child relationships) are a series of products that are related to each other by size, color, flavor, etc.
By setting up appropriate variation relationships for listings, customers can compare options such as size, color, and other characteristics on a single detail page and select the products they want to buy. In other words, setting variations makes it easier for customers to find products they want to compare, leading to an increase in sales. Also, since reviews are combined into one, there’s a possibility that it will contribute to improved search rankings.
By setting up appropriate variation relationships for listings, customers can compare options such as size, color, and other characteristics on a single detail page and select the products they want to buy. In other words, setting variations makes it easier for customers to find products they want to compare, leading to an increase in sales. Also, since reviews are combined into one, there’s a possibility that it will contribute to improved search rankings.
Frequently Asked Questions
How can I create variations?
There are multiple ways to create variations.
To add variations using the Variation Wizard, see here. The variation creation tool is an interactive tool that lets you create parent-child variation relationships all at once using an automatically populated inventory file template.
To create variations by adding products, see here. When adding products, variations can be created in two ways: by matching variations with existing products, or by creating new product variations.
See here for frequently asked questions about variations.
To add variations using the Variation Wizard, see here. The variation creation tool is an interactive tool that lets you create parent-child variation relationships all at once using an automatically populated inventory file template.
To create variations by adding products, see here. When adding products, variations can be created in two ways: by matching variations with existing products, or by creating new product variations.
See here for frequently asked questions about variations.
Advantages of brand input
When adding a product, there’s a field for entering the brand. By entering the correct brand, customers can purchase with added value and a sense of security for that brand.
Furthermore, Amazon is running a program for brand owners called the Amazon Brand Registry for sellers who have valid registered trademarks. This program allows brand owners to build and protect their brands.
Furthermore, Amazon is running a program for brand owners called the Amazon Brand Registry for sellers who have valid registered trademarks. This program allows brand owners to build and protect their brands.
For those who’ve enrolled in the Amazon Brand Registry and are starting to sell for the first time on Amazon
New Seller Incentives
We are offering an Incentive program to promote sales for Professional sellers who have started selling on Amazon. Once you’ve enrolled in the Amazon Brand Registry, you will be able to use a full set of dedicated tools for brand owners. Also, currently, eligible new sellers can enjoy the following benefits. Note that in order to receive this benefit, you’ll need to meet various requirements. Also, Amazon.co.jp reserves the right to change or terminate this campaign without notice.
● 5% reduction on the brand's initial sales of 150 million yen
● Register one product for free on Amazon Vine and get reliable reviews
worth 30,000 yen
● 120 days of free FBA warehousing for up to 100 products, free FBA warehouse storage fee for the first time from the start of listing
Click here for points to promote sales in your first 90 days
Implementing SEO strategies
Amazon SEO refers to optimizing product pages so that they rank higher in product searches on Amazon. Some attributes are not required when adding products, but providing complete appropriate information with SEO in mind can increase the chances of improving your search ranking.
Below are some examples of strategies that can be implemented as SEO measures.
Below are some examples of strategies that can be implemented as SEO measures.
Product title optimization
The product title is the most important item in Amazon's internal and external search engines. There are a few things you can do to increase the chances of a customer clicking on a title.
• In terms of title length, we recommend that it be approximately 60 characters long and fewer than 80 characters.
• By inputting and searching according to the guidelines, it will be easier to get a hit while searching.
• Avoid using subjective comments like “popular product” or “best seller.”
For more details on registration rules, see Product Registration.
• In terms of title length, we recommend that it be approximately 60 characters long and fewer than 80 characters.
• By inputting and searching according to the guidelines, it will be easier to get a hit while searching.
• Avoid using subjective comments like “popular product” or “best seller.”
For more details on registration rules, see Product Registration.
Optimizing bullet points (product specifications) in product descriptions
By describing the product specifications, you can convey the characteristics and advantages of your product. The product specifications will be displayed on the product’s detail page to explain its characteristics. For each product, you can enter up to five attributes as part of the product specifications.
By providing sufficient information in accordance with product detail page rules and policies, you give customers the information they need to make purchasing decisions.
Both the product description and bullet points provide detailed information about the product, but since the information is posted in different sections on the page, it’s important to include sufficient content in both.
By providing sufficient information in accordance with product detail page rules and policies, you give customers the information they need to make purchasing decisions.
Both the product description and bullet points provide detailed information about the product, but since the information is posted in different sections on the page, it’s important to include sufficient content in both.
Product description optimization
Use detailed information about product features and product usage in high-quality product descriptions to help customers find, rate, and purchase products.
The A+ content feature, which you can use for free by registering your brand on Amazon, lets you post images and explanations that convey product information and the brand’s image in order to promote specific details of your product, differentiation points, and appeal points. You can expect it to have a positive effect by promoting purchasing decisions.
The A+ content feature, which you can use for free by registering your brand on Amazon, lets you post images and explanations that convey product information and the brand’s image in order to promote specific details of your product, differentiation points, and appeal points. You can expect it to have a positive effect by promoting purchasing decisions.
Frequently Asked Questions
What is an existing listing?
This is a method of selling products that are already available on Amazon (there is a product detail page). Since there’s already a product detail page, adding the product is relatively simple. However, since other sellers are also selling that product, you’ll need measures to maintain an advantage.
Can I register products without a JAN?
If the product doesn’t have a GTIN, you can apply for a GTIN exemption. To apply for an exemption, images showing the product title, all aspects of the product, and the product packaging are required.
See here for detailed guidelines and instructions.
See here for detailed guidelines and instructions.
What are variations?
Variations (also called parent-child relationships) are a series of products that are related to each other by size, color, flavor, etc. By setting up appropriate variation relationships for listings, customers can compare options such as size, color, and other characteristics on a single detail page and select the products they want to buy.
Why do I get an error code when I try to create or update an ASIN?
The error code is displayed when the rules on the product detail page are not followed.
For example, typical error code examples include error codes 5664, 5665, and 5668. You're seeing these because you're trying to create an ASIN with a brand name that isn't approved by Amazon. To resolve the error code, you must attach the specified documents to the application.
See here for more details about errors and how to resolve them.
For example, typical error code examples include error codes 5664, 5665, and 5668. You're seeing these because you're trying to create an ASIN with a brand name that isn't approved by Amazon. To resolve the error code, you must attach the specified documents to the application.
See here for more details about errors and how to resolve them.
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