What are Amazon customer reviews? Benefits of increasing the number of customer reviews and how to request removal
Amazon customer reviews (hereinafter referred to as Amazon reviews) are one of the key factors for customers to decide whether to buy products. This time, we will introduce the structure and benefits of Amazon reviews and ways to increase the number of Amazon reviews.
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What are Amazon reviews? How they work and the benefits of increasing the number of reviews
First, we’ll explain how Amazon's reviews work.
What are Amazon reviews?
Amazon reviews are a method for posting and sharing impressions and feedback regarding products sold on Amazon.co.jp.
Since it reflects feedback from customers, it acts as a resource for other customers to decide whether or not to buy the product.
Since it reflects feedback from customers, it acts as a resource for other customers to decide whether or not to buy the product.
Amazon review star ratings
• High Rating: 4
to 5 stars • Normal Rating: 3 stars
• Low Rating: 1 to 2 stars
• High Rating: 4
to 5 stars • Normal Rating: 3 stars
• Low Rating: 1 to 2 stars
Types of Amazon reviews
There are two types of Amazon reviews: “product reviews” and “seller reviews.”
Type
Display location
Product reviews
Displayed below the product title on the Amazon product page.
Seller reviews
When the seller or shipping source on the product page is clicked, they will be displayed on the seller page.
Benefits of increasing the number of Amazon reviews
Here are three benefits of increasing the number of Amazon reviews.
1. Potential to increase click-through rates from Amazon search results
2. Possibility of increasing the purchase rate when customers buy products
3. The input found in the reviews can be reflected when developing products in the future
2. Possibility of increasing the purchase rate when customers buy products
3. The input found in the reviews can be reflected when developing products in the future
Increasing the number of customer reviews can lead to more sales on Amazon.
Actions that are prohibited when increasing the number of Amazon reviews
On the other hand, there are also actions that are prohibited when increasing Amazon reviews.
1. Having family members and employees post reviews
2. Handing over a gift card, etc. as a reward for giving a review
3. Intentionally encouraging high-rating reviews
2. Handing over a gift card, etc. as a reward for giving a review
3. Intentionally encouraging high-rating reviews
There are several other prohibited actions in addition to the three given above, so be sure to check out the “help page” for details.
For sellers: How to get more Amazon reviews? Three specific methods and points to keep in mind
As the number of Amazon reviews increase, it is easier to convey the authenticity of products, which may lead to an increase in purchase rates and click-through rates.
Therefore, it can be said that the number and quality of reviews are important factors. Here, we will introduce three specific methods that sellers can implement and points to keep in mind.
Therefore, it can be said that the number and quality of reviews are important factors. Here, we will introduce three specific methods that sellers can implement and points to keep in mind.
1. Take advantage of the Amazon Vine paid program
2. Request Amazon reviews
3. Send a message to customers who made a purchase
2. Request Amazon reviews
3. Send a message to customers who made a purchase
1. Amazon Vine paid program usage and participation requirements
Amazon reviews are a very important factor because they have a huge impact on purchase conversion rates and click-through rates.
The Amazon Vine paid program is an effective way to get early, reliable Amazon reviews.
This program provides products free of charge to highly reliable reviewers (Vine members) selected by Amazon and is structured so that they can be requested to post reviews.
(Fees vary depending on the number of products registered on Vine.)
The following are the requirements that sellers must meet in order to participate in Amazon Vine.
The Amazon Vine paid program is an effective way to get early, reliable Amazon reviews.
This program provides products free of charge to highly reliable reviewers (Vine members) selected by Amazon and is structured so that they can be requested to post reviews.
(Fees vary depending on the number of products registered on Vine.)
The following are the requirements that sellers must meet in order to participate in Amazon Vine.
• You are a selling partner on a professional selling plan
• You offer eligible FBA products
• You are the brand representative approved in the Amazon Brand Registry for the products to be registered
• You are assigned the role of brand representative or reseller for the brand registered in the Brand Registry
• You offer eligible FBA products
• You are the brand representative approved in the Amazon Brand Registry for the products to be registered
• You are assigned the role of brand representative or reseller for the brand registered in the Brand Registry
With these conditions, products you want to register on Vine must also meet the following participation criteria.
2. How to request an Amazon review
You can also effectively use the function to request an Amazon review via “Order Details” within Seller Central.
Steps to request an Amazon review
1. Log in to Amazon Seller Central
2. Click Orders > Manage Orders > Order Details
3. Click on the “Request Review” button
1. Log in to Amazon Seller Central
2. Click Orders > Manage Orders > Order Details
3. Click on the “Request Review” button
If you use the Amazon review request feature, not only can you request reviews for products, but also reviews for the seller.
Can Amazon reviews be deleted? | Explanation of violation reports and application procedures
Not all Amazon reviews can be deleted, but if they violate the guidelines, you can request deletion or report violations to Amazon.
How do I delete an Amazon review? Explanation of cases where deletion is possible and how to deal with them
With Amazon reviews, you’re only able to request deletion of reviews that violate the following guidelines.
Examples of reviews that violate guidelines
• Feedback on sellers, orders, and delivery
• Comments on prices and availability
• Private information
• Abusive language, harassment
Quote: Community Guidelines
• Feedback on sellers, orders, and delivery
• Comments on prices and availability
• Private information
• Abusive language, harassment
Quote: Community Guidelines
If the review falls under the prohibited matters described in the Community Guidelines, it is possible to ask Amazon to remove it. Here, we will show you the specific steps.
1. Send a removal request to Amazon
2. Report a review violation
2. Report a review violation
1. Send a removal request to Amazon
This is one way to request Amazon to remove a review.
How to ask Amazon to remove a review
1. Log in to Seller Central
2. Use Help > Support and Resources in the top right corner
3. Request removal in “My problem has not been posted”
1. Log in to Seller Central
2. Use Help > Support and Resources in the top right corner
3. Request removal in “My problem has not been posted”
2. Report a review violation
This is one way to request that a review be removed from an Amazon product page.
Displayed below each review is the question, “Did you find this review helpful?” If you find a post that you think is inappropriate, you can respond by following the steps below.
Displayed below each review is the question, “Did you find this review helpful?” If you find a post that you think is inappropriate, you can respond by following the steps below.
(1) Access customer service.
(2) Select other inquiry. (If a button is displayed)
(3) Select other.
(4) Select Amazon Community.
(5) Select the most appropriate option from the list of features in Amazon Community.
Quote: About customer reviews
(2) Select other inquiry. (If a button is displayed)
(3) Select other.
(4) Select Amazon Community.
(5) Select the most appropriate option from the list of features in Amazon Community.
Quote: About customer reviews
FAQ about Amazon reviews
Can I hand over an Amazon gift card or something similar as a reward for giving an Amazon review?
Making requests to post Amazon reviews in exchange for rewards such as gift cards is prohibited.
Examples of prohibited rewards
• Monetary payments (including cash and gift cards)
• Sending bonus products and promotional products
• Participation in prize draws and sweepstakes, etc.
• Monetary payments (including cash and gift cards)
• Sending bonus products and promotional products
• Participation in prize draws and sweepstakes, etc.
Can customers leave Amazon reviews on products they haven't purchased?
It’s possible to leave reviews on Amazon even for products that haven't been purchased. ¹
¹ Condition: If they have purchased a product on Amazon at least once.
However, please note that if a review is written without purchasing the eligible product, the “Amazon Verified Purchase” label will not appear in the review.
FAQ:
Is it possible to post a review without making a purchase multiple times?
The maximum number of reviews for products that have not been purchased is five per week. Reviews posted from 9:00 a.m. Japan time every Sunday to 8:59 a.m. Japan time on the following Sunday are counted,
Can a seller have Amazon edit the content of a review that has been given for a product?
Amazon will check that the review does not violate its guidelines, but will not edit the review.
Can anyone use Amazon Vine?
Advance registration with the Brand Registry is required to use this service. It can be used by selling partners on a professional selling plan who are the brand owner or resellers who have authority as a brand representative.
Please tell me the specific benefits of using Amazon Vine.
Amazon reviews are very important because they have a huge impact on purchase conversion rates and click-through rates. By utilizing Amazon Vine, there is a possibility that reliable reviews can be obtained early.
How long does it take for Amazon Vine reviews to be reflected?
On average, Vine reviews are posted approximately 22 days after being requested by reviewers (Vine members).
How long does it take for Amazon reviews to be reflected?
Amazon reviews are reflected within 48 hours, but this may change depending on circumstances.
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