Overseas Expansion Case Studies | How to Grow your Business Selling on Amazon

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How to sell on Amazon
FBA
日本語
Select your preferred language

How to start selling
From account registration to selling
Register for a seller account
Log in to Seller Central
Register a product
Decide the shipping method
Attracting customers
New Seller Guide
Overview of Selling on Amazon
Introducing everything from Amazon's features to sales
The New Seller Guide
How to aim for roughly six times more sales in the first year
New Seller Incentives
Returns up to 7,875,000 yen
Amazon Brand Registry
Help protect and build your brand
Fulfillment by Amazon(FBA)
Delivery, returns, and customer service on your behalf
New Seller Incentives
Take advantage of the incentives to get started with the New Seller Guide at a great value. Get returns of up to 7.875 million JPY back on branded sales.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
Pricing
Plans and costs
Selling plans and basic fees
Check selling plans and basic fees
Category Referral Fees
Check referral fees by category
FBA fulfillment charges
Check FBA fulfillment charges
Examples of fees
Check out examples of fees for each category
Other costs
Check other optional program costs
Fees estimates
Cost comparison by shipping method
Compare the cost of FBA and in-house shipping
AFN listing cost estimate
AFN listing storage and shipping cost simulation
Revenue Calculator
Provide your details and fulfillment costs of the products you’ll be selling, and see real-time cost comparisons between different fulfillment methods.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
After starting to sell
Business efficiency
Amazon’s shipping service (FBA)
We handle product storage, shipping, and returns
Fulfillment by Seller
Flexible support according to delivery distance and cost
Multi-Channel Fulfillment (MCF)
Orders from in-house ecommerce and other malls are also shipped via FBA
FBA inventory management
Utilize tools to optimize inventory levels
Amazon Global Logistics
Enjoy China-Japan sea freight service
Grow
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
Selling to corporations (Amazon Business)
Expand sales to business buyers
Global Selling (cross-border ecommerce)
Sell to Amazon customers around the world
Amazon Advertising
Drive awareness and purchases with sponsored ads
Lightning Deals
Enhance selling using deals
See other programs
Fulfillment by Amazon(FBA)
This is a fulfillment service where you simply leave your products to Amazon, who will handle everything from receiving orders to packaging, shipping, and returns. It reduces your workload and allows you to sell more efficiently.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
Tools and benefits
Tools to help you sell
Seller Central (sales management tool)
A tool that helps you manage and sell your products, covering everything from listing and pricing to managing orders
The Amazon Seller app
A free Amazon seller app that lets you sell and manage orders on your smartphone
Brand building tools
Help protect and build your brand
Sales support programs and benefits
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
New Seller Incentives
Up to 7,875,000 yen worth of returns
FBA New Selection
Offer rewards and discounts for new FBA listings
Japan Store Program
Supporting overseas sales channels for Japanese brands
Consulting services
Dedicated consultants help grow your business
See all programs
Amazon Brand Registry
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
Learn
Learn
Get Playbook
Helpful guidebook for getting started with listing provided
Seller University
Free learning programs designed to support the success of your business
Case Studies
Introducing some success stories from Amazon sellers
Manual for adding products
The process for adding products explained step by step
View all support materials
Useful information about ecommerce
What is ecommerce?
The basic knowledge and structure of ecommerce explained
About selling online
Introducing the basic steps of selling online
How do I open an online store?
Introducing tips and tricks for building an online store
What is a Marketplace?
Introducing how to sell Amazon Marketplace, starting from the basic concept of a Marketplace
What is a delivery agency service?
How to outsource delivery, returns, and customer support
What is dropshipping?
Explanation of selling formats using external shipping
Optimizing inventory management
Five points to manage inventory efficiently
How can I launch a brand?
Brand launch steps and case studies
Blog
Here’s a list of useful information (blog articles) by topic, provided by Selling on Amazon Official.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)

Login
Registration

15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more >

How to start selling
From account registration to selling
Register for a seller account
Log in to Seller Central
Register a product
Decide the shipping method
Attracting customers
New Seller Guide
Overview of Selling on Amazon
Introducing everything from Amazon's features to sales
The New Seller Guide
How to aim for roughly six times more sales in the first year
New Seller Incentives
Returns up to 7,875,000 yen
Amazon Brand Registry
Help protect and build your brand
Fulfillment by Amazon(FBA)
Delivery, returns, and customer service on your behalf
New Seller Incentives
Take advantage of the incentives to get started with the New Seller Guide at a great value. Get returns of up to 7.875 million JPY back on branded sales.
Pricing
Plans and costs
Selling plans and basic fees
Check selling plans and basic fees
Category Referral Fees
Check referral fees by category
FBA fulfillment charges
Check FBA fulfillment charges
Examples of fees
Check out examples of fees for each category
Other costs
Check other optional program costs
Fees estimates
Cost comparison by shipping method
Compare the cost of FBA and in-house shipping
AFN listing cost estimate
AFN listing storage and shipping cost simulation
Revenue Calculator
Provide your details and fulfillment costs of the products you’ll be selling, and see real-time cost comparisons between different fulfillment methods.
After starting to sell
Business efficiency
Amazon’s shipping service (FBA)
We handle product storage, shipping, and returns
Fulfillment by Seller
Flexible support according to delivery distance and cost
Multi-Channel Fulfillment (MCF)
Orders from in-house ecommerce and other malls are also shipped via FBA
FBA inventory management
Utilize tools to optimize inventory levels
Amazon Global Logistics
Enjoy China-Japan sea freight service
Grow
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
Selling to corporations (Amazon Business)
Expand sales to business buyers
Global Selling (cross-border ecommerce)
Sell to Amazon customers around the world
Amazon Advertising
Drive awareness and purchases with sponsored ads
Lightning Deals
Enhance selling using deals
See other programs
Fulfillment by Amazon(FBA)
This is a fulfillment service where you simply leave your products to Amazon, who will handle everything from receiving orders to packaging, shipping, and returns. It reduces your workload and allows you to sell more efficiently.
Tools and benefits
Tools to help you sell
Seller Central (sales management tool)
A tool that helps you manage and sell your products, covering everything from listing and pricing to managing orders
The Amazon Seller app
A free Amazon seller app that lets you sell and manage orders on your smartphone
Brand building tools
Help protect and build your brand
Sales support programs and benefits
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
New Seller Incentives
Up to 7,875,000 yen worth of returns
FBA New Selection
Offer rewards and discounts for new FBA listings
Japan Store Program
Supporting overseas sales channels for Japanese brands
Consulting services
Dedicated consultants help grow your business
See all programs
Amazon Brand Registry
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
Learn
Learn
Get Playbook
Helpful guidebook for getting started with listing provided
Seller University
Free learning programs designed to support the success of your business
Case Studies
Introducing some success stories from Amazon sellers
Manual for adding products
The process for adding products explained step by step
View all support materials
Useful information about ecommerce
What is ecommerce?
The basic knowledge and structure of ecommerce explained
About selling online
Introducing the basic steps of selling online
How do I open an online store?
Introducing tips and tricks for building an online store
What is a Marketplace?
Introducing how to sell Amazon Marketplace, starting from the basic concept of a Marketplace
What is a delivery agency service?
How to outsource delivery, returns, and customer support
What is dropshipping?
Explanation of selling formats using external shipping
Optimizing inventory management
Five points to manage inventory efficiently
How can I launch a brand?
Brand launch steps and case studies
Blog
Here’s a list of useful information (blog articles) by topic, provided by Selling on Amazon Official.
- Select your preferred language
  English - US
  中文 - CN
  日本語 - JP
- Login
- Registration

How to sell on Amazon
FBA
Registration

Success stories from sellers who were able to expand sales overseas with Amazon

Case Studies

FUNLOGY

"We'll keep going until it sells" — A fabless company's challenge to overcome exchange rate risk through overseas expansion

Read this success story

Case Studies

Ehime Asahi Television,
IKEUCHI ORGANIC

“Bringing towels chosen by philosophy to the world”
- Regional media takes on global expansion of Imabari Towels

Read this success story

Case Studies

Basic Living

“The hurdles are lower than you think”
- The secret to success: 10 years of global selling experience

Read this success story

Get ready for global selling

Yes, you can do it–and we're here to help. See how to expand overseas successfully

Start Selling

Create a seller account

Where do you want to start selling?

Explore selling on Amazon around the world

Australia
Belgium
Brazil
Canada
China
France
Germany
India
Ireland
Italy
Japan
Korea
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Changing the country may affect factors including, default language, fees, shipping options, program availability, and selling categories

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Select your preferred language

English - US
中文 - CN
日本語 - JP

Terms and Conditions

Select your preferred language

From account registration to selling

New Seller Guide

New Seller Incentives

Plans and costs

Fees estimates

Revenue Calculator

Business efficiency

Grow

Fulfillment by Amazon(FBA)

Tools to help you sell

Sales support programs and benefits

Amazon Brand Registry

Learn

Useful information about ecommerce

Blog

How to start selling

From account registration to selling

New Seller Guide

New Seller Incentives

Pricing

Plans and costs

Fees estimates

Revenue Calculator

After starting to sell

Business efficiency

Grow

Fulfillment by Amazon(FBA)

Tools and benefits

Tools to help you sell

Sales support programs and benefits

Amazon Brand Registry

Learn

Learn

Useful information about ecommerce

Blog

Select your preferred language

Success stories from sellers who were able to expand sales overseas with Amazon

FUNLOGY

Ehime Asahi Television,IKEUCHI ORGANIC

Basic Living

Get ready for global selling

Create a seller account

Select your preferred language

Ehime Asahi Television,
IKEUCHI ORGANIC