Fulfillment by Amazon

Let Amazon pick, pack and ship your orders

Already selling on Amazon?

Join FBA


New to Amazon?

Start Selling

¥4,900 a month (excluding tax) + selling fees

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What is Fulfillment by Amazon (FBA)?

Fulfillment by Amazon (FBA) is a service that helps businesses grow by providing access to Amazon's logistics network. Businesses send products to Amazon fulfillment centers and when a customer makes a purchase, we handle receiving, packing, shipping, customer service, and returns for those orders. Effective, reliable ecommerce fulfillment delights customers.

Get free shipping, storage, return, and returns processing*

Sign up for Fulfillment by Amazon now and get free shipping to an Amazon fulfillment center, free storage, free removals, and free return processing with the FBA New Selection program. (*Conditions apply)
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FBA covers everything from
from product storage to delivery

All you need to do is ship your products to Amazon's distribution locations (fulfillment centers). Leave the rest up to Amazon Amazon has one of the most advanced fulfillment networks in the world. With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products. Help grow your business with FBA.

Get started with FBA

Fulfillment by Amazon can help eliminate your fulfillment headaches. We’ll help you scale your business.


Set up FBA
Create your Amazon selling account, and login to Seller Central to set up FBA.


Listing your products
Once you add your products to the Amazon catalog, specify FBA inventory.


Prepare your products
Prepare your products for safe and secure transportation to a fulfillment center, according to Amazon packing guidelines and shipping and routing requirements.


Ship to Amazon
Create your shipping plan, print Amazon shipment ID labels, and send your shipments to Amazon fulfillment centers. Learn more about sending inventory to Amazon.
Once Amazon receives your products at the fulfillment center, they are available for customers to buy. Visit Seller Central Help to learn about how to manage FBA orders.
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The benefits of FBA

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Your products are eligible for Amazon Prime

Many Amazon customers are looking for Prime items. When you list products for FBA, they are eligible for free shipping benefits such as Expedited Shipping, Same-Day Delivery, and other Prime customers. Qualified FBA listings are displayed with the Prime logo, so customers know that Amazon handles packing, delivery, customer service, and returns.
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Customers get Amazon's trusted customer service and returns.

FBA leverages the Amazon customer service network stretching around the globe, managing customer inquiries, refunds, and returns for your FBA orders.
  • FBA Customer Support: Customers can contact our customer support via phone or email, day or night. This service is provided at no extra charge to you. The only exception is the Returns Processing Fee for select product categories. When you use FBA, your time can be spent growing your business or taking a vacation, rather than managing customer service.
  • FBA returns: For orders from the Amazon.com website that Amazon fulfills, we will manage all customer service associated with fulfillment of your products. Our Online Returns Center provides customers with help pages and details about how to contact us in case of concerns. Read more about FBA policies regarding Customer Returns for Orders Placed on Amazon.com.
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Our services let your business scale quickly

Amazon fulfillment centers are built with your inventory in mind, and we handle the details to save you time, so you can focus on your business. FBA’s specialized services can help you grow your business with only a small initial investment.
  • FBA Small and Light Item Program: Reduces shipping costs for smaller, lighter products.
  • FBA Subscribe & Save: Offer discounts on eligible FBA products for repeat customers.
  • FBA Export: Expand your FBA business to over 67 countries with no additional fees. There are none of the complex procedures for international selling.
  • Multi-channel fulfillment: Amazon picks, packs, and ships products sold on in-house websites or on channels other than Amazon.
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Pay as you go

FBA fees are calculated based on the product’s storage space and the number of orders that Amazon fulfilled, packed, and shipped. There is no extra charge for Expedited Shipping or Scheduled Delivery. Fees for Selling on Amazon and optional services may apply.

FBA inventory fees and fulfillment fees

Inventory Storage fee

You are billed for every item stored in an Amazon fulfillment center. The fee is calculated based on the daily average volume of inventory (cubic meters). See how to determine the product size tier for your items.

Long-term Storage Fees

Assessed monthly for all items stored in a fulfillment center for more than 365 days. Maintaining sound inventory health can help you avoid long-term storage fees.

Shipping charges

Charged per unit for picking and packing your orders, shipping and handling, customer service, and product returns. Use the FBA revenue calculator to estimate fees and see how to preview your fees.

Unplanned services fees

Charged when inventory arrives at a fulfillment center without proper preparation or labeling, making Amazon require unplanned services.

Removal order fees

You can have Amazon return or dispose of your inventory in a fulfillment center for a per-item fee.

Returns processing fees

Charged on orders when Amazon provides a customer with free return shipping.
Learn more about the cost of FBA. Use the Fulfillment by Amazon Revenue Calculator on Seller Central to estimate your FBA fees.

FBA inventory management

Use “Seller Central” in your seller account to list products, create shipping plans, send in shipments, track and monitor your shipments, and request inventory to be disposed from Amazon fulfillment centers.

Inventory Performance Dashboard

Your Inventory Performance Dashboard displays your Inventory Performance Index (IPI) score, along with key influencing factors. Be sure to check your IPI score regularly. A low score could lead to overage fees and limit your ability to send more inventory.

Manage excess inventory

Optimize inventory levels by knowing when to mark down or remove your products. Monitor detailed information about storage fees, clues on how to drive up your sales, and suggested actions to help improve returns on your inventory.

FBA Inventory Performance Dashboard

Improve sell-through rates and avoid long-term storage fees. Use the Inventory Age page to see how much inventory you have in the fulfillment center for each inventory storage day.

Fix stranded inventory

Keep your listings updated by adjusting pricing, providing necessary information and resolving errors. If your inventory is in fulfillment centers without an associated active listing, it’s not available for purchase.

Restock inventory

It’s important to use Amazon’s restock tools to maintain your inventory at the right level. You can also customize recommendations by taking promotion schedules and demand forecast into account. Track your inventory and supplier orders so that you’re prepared to meet product demand.

Frequently Asked Questions (FAQ)

Get answers to the frequently asked questions about Fulfillment by Amazon
What is FBA?
FBA, also known as Fulfillment by Amazon, is a service that helps Amazon sellers outsource shipping to Amazon. With this fulfillment option, Amazon stores, picks, packs, ships, and delivers the products to customers. Amazon also handles customer service and returns for those orders.
How much does FBA cost per item?
Costs vary per item and include fulfillment fees, as well as storage fees. To check FBA costs, use the pricing simulator in Seller Central.
What is an FBA seller?
An FBA seller is an ecommerce business that sells in Amazon’s store and outsources inventory management to Amazon through the FBA program. The seller sends products to Amazon warehouses for order fulfillment. Amazon stores the inventory until a customer places an order. Then Amazon picks, packs, and ships the order.
How to sell using Amazon FBA?
Wondering how to start in Amazon’s store using FBA? It takes four steps to get started.
  • Create a Seller account.
  • Create your product listings
  • Prepare your products
  • Ship your products to Amazon
What to sell with Amazon FBA?
Generally speaking, most products for sale in Amazon’s store are eligible for FBA. You can sell virtually anything—from teas to quirky T-shirts or surfboards. It can also be used in frozen foods. Some products require prior approval before you can sell them. In addition, certain products are either not eligible for FBA or must meet specific requirements before qualifying for FBA.
※Click here for details on frozen foods
What is “fulfillment”?
Fulfillment is the process of storing, packing, and shipping orders, as well as handling returns and exchanges. Some businesses manage fulfillment in-house, while others use a service like Fulfillment by Amazon or some combination of in-house and third-party options. Effective, reliable fulfillment delights customers.

Help grow your business with Fulfillment by Amazon

Already selling on Amazon?

Join FBA


New to Amazon?

Start Selling

¥4,900 a month (excluding tax) + selling fees

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