Start selling on Amazon
You can deliver your own branded products to the hundreds of millions of customers who shop on Amazon.
4,900 JPY a month (excluding tax) + selling fees
Reach over 300 million customers worldwide
With Amazon, you can reach over 300 million customers around the world. This ability to attract customers will raise your brand awareness, enable you to appeal to a wide range of customers, and acquire new customers. First, let's take a look at how selling works.
You sell it,
we ship it
Shipping operations take more time than you might imagine. With FBA (Fulfillment by Amazon), you can leave the shipping operations and customer service to us. Amazon helps you easily and quickly deliver products to a large number of customers through the FBA service.
Start now and get up to 7,875,000 yen back
Start your journey with a little less risk. To help you succeed, we offer New Seller Incentives, including up to 7,875,000 yen back from branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
Launch today and take advantage of our special benefits for new Sellers
Start your journey with a little less risk. To help you succeed, we offer New Seller Incentives, including up to 7,875,000 yen back from branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more—plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon. plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
10% back from the first 7.5 million yen in brand sales, then 5% back until sales reach 150 million yen
Take 15,000 yen off inbound FBA shipping using the Amazon Partnered Carrier program Also, there is a 30,000 yen discount when shipping overseas using Amazon Global Logistics or SEND
Get 120 days of free storage for 100 units plus 180 days of free removals with Fulfillment by Amazon
Get a 7,500 yen credit for Sponsored Products cost-per-click (CPC) ads - bids are up to you
Get 7,500 yen credit for Coupons
Enroll one product in Vine for free to get trusted reviews (30,000 yen value)
""Amazon is our reassuring partner in bringing us delicious products from Hokkaido""
74%
of Amazon customers find new products and brands on Amazon.
700,000 brands
registered since 2021. ¹
Providing purchasing opportunities for many customers
You can deliver your own branded products to the hundreds of millions of customers who visit Amazon to go shopping. With FBA, sellers can not only store inventory and receive free domestic delivery, but also receive customer service and automatically become Prime-eligible items, giving more customers the opportunity to purchase their products.
“By using FBA to sell on Amazon, our access and sales associated with it have doubled to tripled. FBA has also given us more leeway because we only have to ship products to the warehouse and they do the delivery work after the order is received. ”
Yukio Takeuchi
Since the introduction of FBA, sales have increased by an average of 20-25%²
FBA covers everything from
from product storage to delivery
from product storage to delivery
With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for the orders you receive. Take advantage of our new seller offers and try it out.
Use ads to increase awareness and sales
Use Amazon Ads to find products, increase sales, and manage costs, with programs such as Sponsored Products CPC (Cost Per Click), Sponsored Brands to showcase brands and product portfolios, and Sponsored Display to attract new audiences and users browsing products.
Perfect Launch: 5 steps for the first 90 days
Perfect Launch refers to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days when starting selling on Amazon. As adopted by many of our most successful sellers, taking these five steps in the first critical 90 days will lead to more rapid sales growth.
Increase awareness without compromising your brand style
One way to succeed on Amazon is to sell products under your own brand. Not only can you sell your own products, but you can also use free tools (such as creating a brand store) to increase brand awareness on Amazon without compromising your brand style.
Stores with three or more pages average 83% longer time spent by customers and 32% higher sales per visitor³.
Your dedicated Amazon storefront
You can create and edit your own branded Amazon store for free. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Optimize brand content
Amazon offers an exclusive set of tools to sellers who are brand owners. These tools can help you improve conversion, drive discoverability, and protect your intellectual property.
Decide on a brand strategy
Make informed, strategic decisions about your product portfolio, marketing, and advertising activities with valuable insights such as search terms and demographic information.
Protect your brand and support safe operations
By using Brand Registry, you can protect your intellectual property rights with accurate brand representation, powerful search tools, and proactive brand protection functions. This creates an environment where Amazon customers can shop with peace of mind.
Over 700,000 brands are registered in the Amazon Brand Registry¹.
Register your brand
Unlock a suite of tools designed to help you manage your brand and create a better customer experience, including automated protection and powerful search tools to find and report violations.
Brand Registry support
Receive support from a representative to help you resolve technical problems, issues related to your listing, and issues related to policy violations of marketplace terms and conditions.
Use the service
There are also reliable resources available outside of Amazon. The Marketplace app store offers apps to help automate, manage, and scale your business. Additionally, the Service Provider Network contains information on various service providers that support critical sales operations. Developers and service providers are vetted by Amazon during the application process, reviewed by customers, and continuously audited for compliance.
Mobile
Use the free Amazon Seller app
The Amazon Seller app lets you analyze your sales, fulfill orders, find products to sell, manage offers and inventory, respond to customer questions, capture and edit professional-quality product photos, and create listings—right from your mobile device. Never be more than a swipe away from your Amazon business. Download it for iPhone or Android to get started.
Resources for new sellers
Seller University
Explore free educational resources to help you learn to succeed as an Amazon selling partner .
Selling Partner Appstore
Utilize Amazon-approved third-party software and services to automate, manage, and grow your business.
Get Playbook | Contact Us
You can find information and support on the following page to help you start selling on Amazon.
Just have a few items to sell?
Start selling today
Put your products in front of the millions of customers that search Amazon every day.
4,900 JPY a month (excluding tax) + selling fees
