Fulfillment by Amazon (FBA)

FBA New Selection Program

Get free benefits available from this Fulfillment by Amazon (FBA) program

Already selling on Amazon?

Join the program

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New to Amazon?

Start Selling

¥4,900 a month (excluding tax) + Referral Fee

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What is the FBA New Selection program?

The FBA New Selection Program offers free promotional clicks for sponsored advertisements for Sellers who are new to Fulfillment by Amazon program (FBA) and discounts on inbound shipping fees to fulfillment centers. In addition, the program will waive storage fees, removal fees, and returns processing fees for a specific period of time for eligible ASINs that are listed in FBA for the first time. When you enroll in the program, these benefits apply to parent ASINs that are listed on FBA for the first time. There is no limit to the number of parent ASINs to which benefits apply. In order to receive benefits, you must meet the qualifying requirements even after registration.
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Promotional clicks for sponsored ads (up to ¥22,000)

If you are a first-time FBA Seller, you can receive up to ¥22,000 of promotional clicks on sponsored ads by enrolling in the FBA New Selection Program. The first ¥11,000 is received by setting up a sponsored campaign and starting with no end date for the FBA ASIN. You can receive an additional ¥11,000 when your ad is running for 30 days or more.
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Discounted shipping fees to fulfillment centers
(up to ¥11,000)

For sellers who are using FBA for the first time, if you register for the FBA New Selection program, you will receive a discount on delivery shipping fees up to ¥11,000 when you use the FBA Partnered Carrier Service for inbound shipment to the Fulfillment Center. This discount is available even if it is not the first ASIN to be listed in FBA.
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Free inventory storage and removal fees for small/standard-size items

For items that are listed on FBA for the first time, up to 50 units per parent ASIN will not be charged the Monthly Inventory Storage fee for 90 days after the first item is received. In addition, the Removal fee will be free for 180 days after the first item is received.
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Free Inventory storage and Removal fees for Oversize items

For items that are listed on FBA for the first time, up to 30 units per parent ASIN will not be charged the Monthly Inventory Storage fee for 90 days after the first item is received. In addition, the Removal fee will be free for 180 days after the first item is received.
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Benefits for Small/Standard-Size Clothing & Fashion Accessories, Shoes & Bags

For items that are listed on FBA for the first time, up to 100 units per parent ASIN will not be charged the Inventory Storage fee for 120 days after the first item is received. In addition, there is no Removal fee for 180 days from the date of initial inventory receipt.
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No FBA Returns Processing Fee

We also offer a one-year promotion that provides a free returns processing fee when customers return items in the Clothing & Fashion Accessories, Shoes & Bags categories. For more information, see the 2021 Free Returns Processing Fee Promotion .

Example of application of the program

Order Details
  • Delivered 50 items to fulfillment centers
  • Buyer returns 2 items after ordering
  • 2 items removed and then returned to the seller
Seller Profile
  • Use FBA for the first time
  • Enrolled in the New Selection Program
  • List shoes
Product
  • Size: 12cm x 20cm × 32cm
  • Quantity: 1 ASIN, Item Quantity 50
Fees normally incurred by FBA
Inbound Shipping fee for 50 items
Depends on the origin region and the shipping carrier you are using

¥10,800

Inventory Storage fee
30 days storage

¥1,190

Removal fee
Return 2 items to the Seller

¥120

Returns Processing fee
2 items returned from the buyer

¥934

Total

¥13,044

When redeeming FBA New Selection benefits
Inbound Shipping fee for 50 items
Depends on the origin region and the shipping carrier you are using

¥0

Inventory Storage fee
30 days storage

¥0

Removal fee
Return 2 items to the Seller

¥0

Returns Processing fee
2 items returned from the buyer

¥0

Total

¥0

FBA New Selection Program Flow

1

Register with Professional Selling Plan
Sign up for the Professional Selling Plan. For only ¥4,900 per month and the closing fee, you can get the most out of your selling capabilities on Amazon. FBA fees will be charged separately if you use FBA. Learn more about charges for listing

2

Join the FBA New Selection Program
You can register through the FBA New Selection Program . To redeem the benefits, you must enroll in the FBA New Selection Program before delivering products to a fulfillment center for the first time.

3

Select the FBA option when listing products or switch existing listings to FBA options
If you are listing a product for the first time:
Register for Selling Services and then list 1 or more products. When doing so, select the option “Fulfillment by Amazon program.” Then follow the instructions provided to deliver to an Amazon fulfillment center.
If you want to switch an existing listing to FBA:
In the seller account, Login to Seller Central and Select a product from Manage Inventory and change it to “Fulfilled by Amazon” in the drop-down menu. For more information about delivery methods, click this usage guide .

4

Create a Sponsored Advertising Campaign
Within 60 days of enrollment to the program, you must ship your products to Amazon Fulfillment Centers in your country and start selling through FBA. Within 30 days of launching listings through FBA, create and start a sponsored advertising campaign (no set end date) by yourself or by using free campaign creation service. For more information, see Terms of Use.

5

Receive promotional click benefits for sponsored ads
Within 2 weeks of creating and starting your campaign, you will get the first sponsored ad promotional clicks worth ¥11,000. To receive the second promotional clicks worth ¥11,000, you need to run your ad for at least 30 days.

6

Make the most of the benefits of this program
Subject to the terms and conditions of the program, eligible products are automatically free of charge.

Help grow your business with Fulfillment by Amazon program

Already selling on Amazon?

Join the program

_

New to Amazon?

Start Selling

¥4,900 a month (excluding tax) + selling fees

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