What is Amazon SEO?
A guide to creating product pages to increase search rank

While searching for products, customers can use various filters when viewing the search results, including:

･ Categories
･ Amazon Prime, eligible for free shipping
･ Deals
･ Pricing
･ Customer reviews
･Best Sellers

Aiming for optimal pricing and detailed product pages increases the possibility of raising your product’s search rank.
Let's check the points for each item.

Amazon gives all sellers a rating based on seller performance measurements including account health, reviews, product price, and other factors. Generally, the higher your Amazon sales rank is, the more selling potential you’ll have.

Think about the products you offer and put yourself in the customer’s shoes.
What words or phrases will they type into the Amazon search box to find the products they want?

To figure out what keywords to incorporate, give these ideas a try.

･ Type a variety of words and phrases in the Amazon search box. Then, take a look at the drop-down suggestions, and start compiling a list of relevant keywords for similar listings.

･ Compare competitor keywords as a starting point when considering your own intended product listings.

The product title is the most important item in Amazon's internal and external search engines. There are a few things you can do to increase the chances of a customer clicking on a title.

･ In terms of title length, we recommend that it be approximately 60 characters long and fewer than 80 characters.

･ By inputting and searching according to the guidelines, it will be easier to get a hit while searching.
[Examples of how to name a product]
maker/brand name + generic product title + features (specifications/colors/size/type) + style number/capacity/weight

･ Do not include subjective comments like “Popular Product” or “Best Seller.”

For more details on registration rules, see Product Registration.

Use detailed information about product features and product usage in high-quality product descriptions to help customers find, rate, and purchase products.
The A+ content feature, which you can use for free by registering your brand on Amazon, lets you post images and explanations that convey product information and the brand’s image in order to promote specific details of your product, differentiation points, and appeal points. You can expect it to have a positive effect by promoting purchasing decisions.

Product pages with multiple high-quality images and sub-images can persuade a customer to choose one search result over another by increasing the amount of information conveyed. Effective product images stimulate a customer’s imagination and inspire them to make a purchase.
Let's take a look at several points on images.

･ There are two kinds of images displayed on a product detail page: the main image and the sub-images.
Main image (only one required): The image displayed on the product detail page for each product. The main image is also used in search results.
Sub-images (Up to eight): Used to show different angles, usage examples, and other details not visible in the main image.

･ The background of the main image should be pure white: the RGB color values must be (255, 255, 255) and occupy at least 85% of the image space.

･ The minimum size of the image is: 500 pixels in width or length. The maximum: 10,000 pixels in width or length. For optimal zoom function, we recommend you use an image that is 1600 pixels in length.

･ Meets the requirements outlined in the image guidelines.

Products that match the keywords entered by the customer in the search box are displayed in the search results.
Search keywords are not displayed to customers, but you can register terms related to your products so that they get hits for products that match their keyword search.
Let's take a look at the points you should keep in mind when registering search keywords.

･ Register words that paraphrase information that customers can view - such as product titles and product descriptions - with different expressions.
□ Higher words: words summarized at the top of the product group that the product belongs to
Example: “camping equipment” if the product is a pop-up tent
□ Synonyms: words that indicate the same product type
Example: “small fan” and “mini fan”
□ English spelling, kanji, hiragana, and katakana variations
Example: “yukata” (in kanji) and “yukata” (in hiragana),

･ Do not register information that has already been registered in separate items, such as product name/product description/brand name, etc.
□ It’s important to cover information that customers can search so that they don’t need to enter the same information over and over again

･ Do not include information that is unrelated to your product.
□ Other companies' trademark/similar, similar product names or product IDs (example: JAN, ASIN, UPC)
□ Subjective expressions (example: “the best”)
□ Expressions based on temporary situations (example: “new product”, “on sale”)

･ Don’t include words that apply to many products.
□ Example: Product category names like “books,” etc.

･ Do not include both uppercase and lowercase letters of the alphabet. If you enter one, the search system will take both into account.

･ When registering, separate each word with a single-byte space

･ Information to be registered should be less than 500 bytes
□ Clothing & fashion accessories/shoes & bags, jewelry, and watch categories should be less than 250 bytes
□ When calculating word mark length, single-byte spaces and ”,” (single-byte commas) ”;” (single-byte semicolons) and “.” (half-width periods) are excluded
□ 1 full-width character in Japanese is equivalent to 3 bytes on average

For more details, refer to Optimize product information related to search and browse, and Search subject keywords effectively.

Many customers shop for the best price.
Are you selling the products at the best price, as compared to other products? Do you offer services with preferential shipping fees?
Research the competition and their products and make adjustments to develop a compelling price point.
The Automate Pricing function allows you to automatically adjust prices in response to events in recommended listing prices, etc.
When customers make online purchasing decisions, shipping fees are often a major deciding factor.