Sell
Add a listing by Stock and Sell
Did you know that you can sell on Amazon without being a manufacturer or owner of your own brand?
If another seller has already listed the product you want to sell on Amazon, you can easily start selling without creating new listing information.
If another seller has already listed the product you want to sell on Amazon, you can easily start selling without creating new listing information.
What is Stock and Sell?
Stock and Sell refers to purchasing products and then selling them. This is a common method used by retailers, wholesalers, and other businesses to handle products.
Stock and Sell distributors purchase products from wholesalers and makers and sell them in their own stores and online stores. When selling a product they have purchased, it is necessary to establish appropriate pricing and sales strategies for customers.
They aim to make a profit by providing products to customers through sales channels, promotional activities, and advertising.
The purpose of Stock and Sell is to purchase products at reasonable prices and sell them effectively to customers who have a demand for them. With hundreds of millions of customers around the world making purchases every day, Amazon is highly recommended for stocking and selling.
Sellers are required to assess the balance between supply and demand and ensure appropriate purchase volume to maximize profits while meeting the needs of customers.
Stock and Sell distributors purchase products from wholesalers and makers and sell them in their own stores and online stores. When selling a product they have purchased, it is necessary to establish appropriate pricing and sales strategies for customers.
They aim to make a profit by providing products to customers through sales channels, promotional activities, and advertising.
The purpose of Stock and Sell is to purchase products at reasonable prices and sell them effectively to customers who have a demand for them. With hundreds of millions of customers around the world making purchases every day, Amazon is highly recommended for stocking and selling.
Sellers are required to assess the balance between supply and demand and ensure appropriate purchase volume to maximize profits while meeting the needs of customers.
Preparations required for Stock and Sell
- Market segment research and demand forecasting: Research what products are in demand and what other companies in your industry are offering to forecast demand. Amazon provides a Product Recommendation created based on the previous week's order value.
- Selecting suppliers: It is important to choose wholesalers and makers you can trust. Consider factors such as quality, price, and delivery time.
- Profit calculation: It is also important to purchase at the right price, set the selling price appropriately, and calculate profit. Estimate your profit by considering purchase price, selling price, sales volume, and expenses.
- Marketing Strategy: It's also important to think about how to sell your products. Develop strategies such as sales methods, sales promotion activities, advertising, etc. Amazon offers pay-per-click advertising that even those new to advertising can start with confidence, and can support effective marketing strategies.
- Inventory management: Manage inventory properly and balance the supply of products with the demand for them. With Amazon, inventory management, which tends to be complicated, can be centrally managed through a sales management screen called Seller Central.
Note: To sell branded products protected by copyright, trademark, or patent, you must be the legal owner of the brand or an authorized reseller. For details, please check Amazon's intellectual property policy for sellers.
It is important to consider these points as you prepare to begin stocking and selling.
In addition to stocking and selling, it is also possible to use OEM and sell as an original brand.
Grow your business using Amazon.
In addition to stocking and selling, it is also possible to use OEM and sell as an original brand.
Grow your business using Amazon.
Add a product you have purchased
In most cases, products must have a Global Trade Item Number (GTIN), such as a UPC, an ISBN, or an EAN. Amazon uses these product IDs to identify the exact item you’re selling.
If you match a listing (in other words, the packaging, color, shape and accessories match exactly), you won’t need to provide a product ID since it already exists.
If you’re listing a product for the first time on Amazon, you can apply for GS1 registration and create a barcode, or request an exemption.
Please see the video below at 7:47 for the steps from product search to registration.
If you match a listing (in other words, the packaging, color, shape and accessories match exactly), you won’t need to provide a product ID since it already exists.
If you’re listing a product for the first time on Amazon, you can apply for GS1 registration and create a barcode, or request an exemption.
Please see the video below at 7:47 for the steps from product search to registration.
Amazon jargon:
ASIN
Every product offered for sale on Amazon gets an automatically generated ASIN (Amazon Standard Identification Number). However, GTIN and SKUs are not automatically generated. Multiple sellers may offer the same ASIN.
Product detail page
Product description on the product detail page in Amazon Seller Central
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offers the product can contribute to detail page information - or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry. Amazon Brand Registry is a free service that gives you increased control over product detail pages that use your brand name.
Your offer details will be displayed on a “product detail page.” If you’ve ever shopped on Amazon, you’ve seen one. Product detail pages are where customers find all of the relevant information about a particular item.
When multiple sellers offer the same product, Amazon combines data from those various offers on a single detail page. Sellers who offers the product can contribute to detail page information - or request detail page reviews if the information displayed is incorrect.
If you sell your products under a registered trademark, consider enrolling in Amazon Brand Registry. Amazon Brand Registry is a free service that gives you increased control over product detail pages that use your brand name.
1.
Title
200 characters max, capitalize the first letter of every word
2.
Product images
500 x 500 or 1,000 x 1,000 pixels to increase listing quality
3.
Item Variations
Such as different colors, scents, or sizes
4.
Bullet points
Short, descriptive sentences highlighting key features and benefits
5.
Featured offer ("Buy Box")
The featured offer on a detail page. Customers can add to their cart or “Buy Now”
6.
Other offers
The same product sold by multiple sellers offering a different price, shipping options, etc.
7.
Product description
Keywords improve the chances that people will find your listing
Amazon jargon:
Featured Offer
With the Amazon “Buy Box Winning Product,” it’s one product per page. If more than one seller offers a product, they may compete for the Featured Offer (“Buy Box,”) the most visible offers on the product detail page. Sellers must meet performance-based requirements to be eligible for Featured Offer placement.
Attracting customers
Once your products go live in Amazon's stores, there are a number of things you can do to attract customers. Here’s Amazon’s method for driving growth. It’s called the “Amazon Flywheel.”
Act according to the principles of the “Amazon Flywheel” and drive the growth of your business. Here are some specific ways:
Act according to the principles of the “Amazon Flywheel” and drive the growth of your business. Here are some specific ways:
CUSTOMER EXPERIENCE
Provide fast shipping
Customers often shop products with the Amazon Prime badge. You can get it by using Fulfillment by Amazon (FBA) to ship products from one of our fulfillment centers.
TRAFFIC
Product ads
Operate ads in search results and on product pages. Help improve visibility of individual products and boost brand awareness. Running a deal or a coupon is another way to promote your products.
PRICING
Set competitive prices
Many customers shop for the best price. Seller Central tools like automated repricing and bulk pricing for Amazon Business customers. Use these tools to set a price that lets you stay competitive against other sellers.
Would you like to learn more about Sell on Amazon?
Official social media accounts
Sell on Amazon operates official social media accounts.
Official YouTube Account
Sell on Amazon
Our official YouTube account distributes free videos explaining important points of listing, selling, and sales promotion on Amazon.co.jp in an easy-to-understand manner.
You can watch our videos from the button below.
You can watch our videos from the button below.
Official Twitter Account
@SellOnAmazonJP
LINE Official Account
@sellonamazonjp
Our official Twitter account shares Sell on Amazon’s newest updates for Sellers and individuals who want to start selling on Amazon.
If you would like to receive information on Sell on Amazon’s newest promotions, tools, events and seminars, please follow the Twitter account from the button below.
If you would like to receive information on Sell on Amazon’s newest promotions, tools, events and seminars, please follow the Twitter account from the button below.
Our LINE Official Account sends selected notifications sent via email and Seller Central requiring actions by Sellers regarding topics such as your account’s status, listing status, and payment disbursement.
You can add the Sell on Amazon LINE Official Account as your friend by clicking the button or by reading the QR code below.
*Not all notifications from the categories above are available on LINE. Please continue to check your email and Seller Central.
You can add the Sell on Amazon LINE Official Account as your friend by clicking the button or by reading the QR code below.
*Not all notifications from the categories above are available on LINE. Please continue to check your email and Seller Central.
Frequently Asked Questions
Get answers to the frequently asked questions about starting to sell on Amazon.
Getting Started
What is selling on Amazon?
Selling on Amazon is a program that lets individuals and businesses sell their products and inventory on in Amazon's stores, like Amazon.co.jp.
What is Amazon Marketplace?
This is a service that allows you to sell and sell on Amazon. As a seller through the Amazon Marketplace, you can sell products through the e-commerce “Amazon.co.jp” for individuals and the e-commerce “Amazon Business” for corporate/sole proprietors.
Why should I sell on Amazon?
Here are just a couple of reasons: the opportunity to put your product in front of hundreds of millions of potential customers, plus the ability to start selling fast before you even set up a business website or physical store. There are many other benefits too.
Pricing
How much does it cost to sell on Amazon.co.jp?
Amazon has two selling plans. The Professional selling plan costs ¥4,900 (excluding tax) per month plus a per-item referral fee. Referral fees vary by category. The Individual selling plan costs ¥100 (excluding tax) per unit sold plus a per-item referral fee. Referral fees vary by category. If you plan to sell over 50 items a month, the Professional Selling plan may be best for you.
In addition the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.
In addition the cost of your selling plan and referral fees, other costs may apply, depending on how you ship orders, whether you decide to advertise, etc.
What are the differences between Professional and Individual accounts?
Third-party sellers can sell in Amazon's stores by signing up for the Professional plan or the Individual plan. With the Individual plan, sellers pay a fee for each unit they sell. With the Professional plan, sellers pay one flat fee per month, no matter how many units they sell.
When do I start getting charged the monthly subscription fee?
The monthly subscription fee applies to Professional selling accounts only. The charges begin as soon as you finish the registration process. Your first monthly subscription fee will be charged at that time unless you’re signing up with a promotional offer.
Listing
How do I manage my selling account?
Use the Seller Central website to manage all parts of your Amazon business. Seller Central is the website where you manage your selling account, add product information, make inventory updates, and manage orders and payments.
How do I add inventory?
You have four options for entering product-related info:
- Click the Sell on Amazon button on Amazon product pages.
- Use the Add a Product feature on Seller Central to list one new product at a time.
- Use Excel-based inventory files to add multiple product listings at once.
- Use Amazon Marketplace Web Service to do bulk uploads and get bulk reports.
How will I know when I have a sale?
Amazon notifies you by email or text message when you receive an order. You can choose either notification method in your account settings.
Start selling today
Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
