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How to sell on Amazon
FBA
日本語
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How to start selling
From account registration to selling
Register for a seller account
Log in to Seller Central
Register a product
Decide the shipping method
Attracting customers
New Seller Guide
Overview of Selling on Amazon
Introducing everything from Amazon's features to sales
The New Seller Guide
How to aim for roughly six times more sales in the first year
New Seller Incentives
Returns up to 7,875,000 yen
Amazon Brand Registry
Help protect and build your brand
Fulfillment by Amazon(FBA)
Delivery, returns, and customer service on your behalf
New Seller Incentives
Take advantage of the incentives to get started with the New Seller Guide at a great value Get returns of up to 7.875 million JPY back on branded sales.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
Pricing
Plans and costs
Selling plans and basic fees
Check selling plans and basic fees
Category Referral Fees
Check referral fees by category
FBA fulfillment charges
Check FBA fulfillment charges
Examples of fees
Check out examples of fees for each category
Other costs
Check other optional program costs
Fees estimates
Cost comparison by shipping method
Compare the cost of FBA and in-house shipping
AFN listing cost estimate
AFN listing storage and shipping cost simulation
Revenue Calculator
Provide your details and fulfillment costs of the products you’ll be selling, and see real-time cost comparisons between different fulfillment methods.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
After starting to sell
Business efficiency
Amazon’s shipping service (FBA)
We handle product storage, shipping, and returns
Fulfillment by Seller
Flexible support according to delivery distance and cost
Multi-channel fulfillment (MFC)
Orders from in-house ecommerce and other malls are also shipped via FBA
FBA inventory management
Utilize tools to optimize inventory levels
Grow
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
Selling to corporations (Amazon Business)
Expand sales to business buyers
Global Selling (cross-border ecommerce)
Sell to Amazon customers around the world
Amazon Advertising
Drive awareness and purchases with sponsored ads
Lightning Deals
Enhance selling using deals
See other programs
Fulfillment by Amazon(FBA)
This is a fulfillment service where you simply leave your products to Amazon, who will handle everything from receiving orders to packaging, shipping, and returns. It reduces your workload and allows you to sell more efficiently.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
Tools and benefits
Tools to help you sell
Seller Central (sales management tool)
A tool that helps you manage and sell your products, covering everything from listing and pricing to managing orders
The Amazon Seller app
A free Amazon seller app that lets you sell and manage orders on your smartphone
Brand building tools
Help protect and build your brand
Sales support programs and benefits
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
New Seller Incentives
Up to 7,875,000 yen worth of returns
FBA New Selection
Offer rewards and discounts for new FBA listings
Japan Store Program
Supporting overseas sales channels for Japanese brands
Consulting services
Dedicated consultants help grow your business
See all programs
Amazon Brand Registry
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)
Learn
Learn
Get Playbook
Helpful guidebook for getting started with listing provided
Seller University
Free learning programs designed to support the success of your business
Case Studies
Introducing some success stories from Amazon sellers
Manual for adding products
The process for adding products explained step by step
View all support materials
Useful information about ecommerce
What is ecommerce?
The basic knowledge and structure of ecommerce explained
About selling online
Introducing the basic steps of selling online
How do I open an online store?
Introducing tips and tricks for building an online store
What is a Marketplace?
Introducing how to sell Amazon Marketplace, starting from the basic concept of a Marketplace
What is a delivery agency service?
How to outsource delivery, returns, and customer support
What is dropshipping?
Explanation of selling formats using external shipping
Optimizing inventory management
Five points to manage inventory efficiently
How can I launch a brand?
Brand launch steps and case studies
Recommendations for you
Whether you’re new to Amazon or have been selling for years, answer three questions and we’ll suggest the right resources for your business.
Answer the questions and find recommended pages
Frequently Asked Questions (FAQ)

15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more >

How to start selling
From account registration to selling
Register for a seller account
Log in to Seller Central
Register a product
Decide the shipping method
Attracting customers
New Seller Guide
Overview of Selling on Amazon
Introducing everything from Amazon's features to sales
The New Seller Guide
How to aim for roughly six times more sales in the first year
New Seller Incentives
Returns up to 7,875,000 yen
Amazon Brand Registry
Help protect and build your brand
Fulfillment by Amazon(FBA)
Delivery, returns, and customer service on your behalf
New Seller Incentives
Take advantage of the incentives to get started with the New Seller Guide at a great value Get returns of up to 7.875 million JPY back on branded sales.
Pricing
Plans and costs
Selling plans and basic fees
Check selling plans and basic fees
Category Referral Fees
Check referral fees by category
FBA fulfillment charges
Check FBA fulfillment charges
Examples of fees
Check out examples of fees for each category
Other costs
Check other optional program costs
Fees estimates
Cost comparison by shipping method
Compare the cost of FBA and in-house shipping
AFN listing cost estimate
AFN listing storage and shipping cost simulation
Revenue Calculator
Provide your details and fulfillment costs of the products you’ll be selling, and see real-time cost comparisons between different fulfillment methods.
After starting to sell
Business efficiency
Amazon’s shipping service (FBA)
We handle product storage, shipping, and returns
Fulfillment by Seller
Flexible support according to delivery distance and cost
Multi-channel fulfillment (MFC)
Orders from in-house ecommerce and other malls are also shipped via FBA
FBA inventory management
Utilize tools to optimize inventory levels
Grow
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
Selling to corporations (Amazon Business)
Expand sales to business buyers
Global Selling (cross-border ecommerce)
Sell to Amazon customers around the world
Amazon Advertising
Drive awareness and purchases with sponsored ads
Lightning Deals
Enhance selling using deals
See other programs
Fulfillment by Amazon(FBA)
This is a fulfillment service where you simply leave your products to Amazon, who will handle everything from receiving orders to packaging, shipping, and returns. It reduces your workload and allows you to sell more efficiently.
Tools and benefits
Tools to help you sell
Seller Central (sales management tool)
A tool that helps you manage and sell your products, covering everything from listing and pricing to managing orders
The Amazon Seller app
A free Amazon seller app that lets you sell and manage orders on your smartphone
Brand building tools
Help protect and build your brand
Sales support programs and benefits
Brand Assistance Program (Amazon Brand Registry)
Support continuous sales growth with brand tools
New Seller Incentives
Up to 7,875,000 yen worth of returns
FBA New Selection
Offer rewards and discounts for new FBA listings
Japan Store Program
Supporting overseas sales channels for Japanese brands
Consulting services
Dedicated consultants help grow your business
See all programs
Amazon Brand Registry
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
Learn
Learn
Get Playbook
Helpful guidebook for getting started with listing provided
Seller University
Free learning programs designed to support the success of your business
Case Studies
Introducing some success stories from Amazon sellers
Manual for adding products
The process for adding products explained step by step
View all support materials
Useful information about ecommerce
What is ecommerce?
The basic knowledge and structure of ecommerce explained
About selling online
Introducing the basic steps of selling online
How do I open an online store?
Introducing tips and tricks for building an online store
What is a Marketplace?
Introducing how to sell Amazon Marketplace, starting from the basic concept of a Marketplace
What is a delivery agency service?
How to outsource delivery, returns, and customer support
What is dropshipping?
Explanation of selling formats using external shipping
Optimizing inventory management
Five points to manage inventory efficiently
How can I launch a brand?
Brand launch steps and case studies
Recommendations for you
Whether you’re new to Amazon or have been selling for years, answer three questions and we’ll suggest the right resources for your business.
- Select your preferred language
  English - US
  中文 - CN
  日本語 - JP

How to sell on Amazon
FBA

Sales Case Studies

Sales cases studies using Amazon Brand Registry

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Brand Registry
Transparency
Project Zero

Brand Registry

Case Studies

Transparency

Case Studies

MIGAKENDE

Transparency brings a smile to the pet toothbrush brand

Case Studies

MYTREX

Transparency stops counterfeits from being a pain in the neck for MYTREX

Case Studies

gymterior

Exercising advanced brand protections with Transparency

Project Zero

Case Studies

Popfunk

Pop-culture print pioneers find their brand protection hero

Case Studies

Arduino

Project Zero offers an anti-counterfeit solution for Arduino’s many markets

Explore case studies by program

Brand Registry

Global Selling

Marketplace Consulting Service

Explore selling on Amazon around the world

Australia
Belgium
Brazil
Canada
China
France
Germany
India
Ireland
Italy
Japan
Korea
Mexico
Netherlands
Poland
Saudi Arabia
Singapore
South Africa
Spain
Sweden
Taiwan
Thailand
Turkey
United Arab Emirates
United Kingdom
United States
Vietnam

Changing the country may affect factors including, default language, fees, shipping options, program availability, and selling categories

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Select your preferred language

English - US
中文 - CN
日本語 - JP

Terms and Conditions

Select your preferred language

From account registration to selling

New Seller Guide

New Seller Incentives

Plans and costs

Fees estimates

Revenue Calculator

Business efficiency

Grow

Fulfillment by Amazon(FBA)

Tools to help you sell

Sales support programs and benefits

Amazon Brand Registry

Learn

Useful information about ecommerce

Recommendations for you

How to start selling

From account registration to selling

New Seller Guide

New Seller Incentives

Pricing

Plans and costs

Fees estimates

Revenue Calculator

After starting to sell

Business efficiency

Grow

Fulfillment by Amazon(FBA)

Tools and benefits

Tools to help you sell

Sales support programs and benefits

Amazon Brand Registry

Learn

Learn

Useful information about ecommerce

Recommendations for you

Select your preferred language

Sales cases studies using Amazon Brand Registry

Brand Registry

Palouse Brand

Taco vs Burrito

Weber

Transparency

MIGAKENDE

MYTREX

gymterior

Project Zero

Popfunk

Arduino

Explore case studies by program

Select your preferred language