Promotions
Campaign Information
To support first-time sellers, Amazon runs campaigns offering initial fee discounts and other benefits. Take this opportunity to sign up for Selling on Amazon and make full use of the various promotions available.
Amazon promotions
Amazon runs a variety of campaigns for first-time sellers. The great deals on offer include discounts on initial fees, cashback programs, and lower referral fee rates. For details, see the following links.
Campaign
Support
Eligibility
URL
FBA New Selection
Discounts on shipping fees (up to ¥11,000) for first-time FBA users. For products listed with FBA for the first time, three kinds of FBA fulfillment fees are also waived.
New FBA users
Japan Store Program
Through collaboration between the Japan External Trade Organization (JETRO) and Amazon, we have opened a store “JAPAN STORE,” which lists and features products from Japanese sellers on overseas marketplaces.
Businesses participating in the program can use various services, such as first-time listing support, provision of useful content to increase sales, and participation in local offline events.
Businesses participating in the program can use various services, such as first-time listing support, provision of useful content to increase sales, and participation in local offline events.
Sellers who pass review
External promotions
The following benefits for SMBs are available from governments and institutions for the purposes of sustaining business operations and expanding online. For details, see the following links.
Campaign
Support
Entity
URL
Work Style Reform Promotion Support Subsidy
Payment of a portion of the expenses required to implement eligible initiatives according to achievement of objectives. Benefits of up to ¥3 million depending on the objectives and how far they are achieved.
Ministry of Health, Labour and Welfare
Small Business Sustainability Subsidy
Assistance with measures to minimize infection while ensuring business sustainability and resuming business after the effects of COVID-19.
Japan Chamber of Commerce and Industry
Small Business Sustainability Subsidy (Special COVID-19 Countermeasure)
Assistance with preparing a management plan with the advice of the local chamber of commerce and then funding to develop firm sales channels according to that plan.
Central Federation of Societies of Commerce and Industry
IT Deployment Subsidy
Up to ¥4.5 million (50% subsidy rate) for SMBs implementing IT tools. Available to SMBs using approved tools.
Service Design Engineering Council
Start selling today
Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
