15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more >15,000 yen discount on FBA inbound shipping fees, free storage fees and return shipping Learn more >Programs
Expand your sales opportunities
Amazon offers a variety of programs made to support your unique selling style. Use these programs to play to your strengths and create your selling strategy.
Find your niche
After you create your selling account, mix and match these add-on options to grow sales and reach even more customers.
New Seller Rewards Program
Start your journey with a little less risk. To help you succeed, we offer New Seller Incentives, including up to 7,875,000 yen back from branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more. Plus get discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.
Advertise your listings
Place advertisements for related products on the page that appears after a customer completes the purchase process or on product detail pages. Pay only when your ad is clicked.
Build a brand
Amazon can help brands of all types and sizes build, grow, and protect their business, with Brand Registry, Enhanced Brand Content, and more.
Grow sales to business customers
Use quantity discounts and business pricing to grow sales to business customers.
Get strategic advice
Take your business to the next level with the help of an experienced account manager with Strategic Account Services.
Sell in Amazon stores worldwide
Amazon Global Selling provides a variety of tools and services that simplify all aspects of selling internationally.
FBA
With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
FBA New Selection Program
Get a rebate of 5% on average on sales of eligible new-to-FBA products plus no inventory storage fees and return/title waiver fees for a limited time.
Simplify fulfillment
With Amazon’s Multi-Channel Fulfillment (MCF) program, we provide fulfillment services when customers buy from your website or another third-party channel.
Offer discounts for frequent buyers
The Subscribe and Save program offers discounted pricing, free shipping, and the convenience of regularly scheduled deliveries on eligible products.
Sell refurbished products
Amazon Renewed lets you sell like-new refurbished, used, and opened items. This program is only available to sellers that meet our quality criteria and can consistently supply like-new products.
Earn royalties
Merch by Amazon enables brands, independent artists, and small businesses to upload custom content (designs) that can be printed on demand on products listed on Amazon, such as apparel and electronics. The service is free of charge, and no shipping or inventory management required.
Easy and trustworthy payments on your own online store
Amazon Pay lets your online store offer customers an easy and safe shopping experience, just like shopping on Amazon. Your customers don’t need to enter address or credit card information, as the shipping and payment information registered to their Amazon account is used instead. This can help increase conversion rates.
Amazon Partner Agency Program Japan
Amazon supports agencies such as consultants, ads firms, and tool/service/logistics solution providers that support new sellers at Amazon.co.jp.
Start selling today
Put your products in front of the millions of customers that search Amazon every day.
4,900 JPY a month (excluding tax) + selling fees
