Expand your sales opportunities

Amazon offers a variety of programs made to support your unique selling style. Use these programs to play to your strengths and create your selling strategy.
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Find your niche

After you create your selling account, mix and match these add-on options to grow sales and reach even more customers.
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Advertise your listings

Place advertisements for related products on the page that appears after a customer completes the purchase process or on product detail pages. Pay only when your ad is clicked.
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Sell in Amazon stores worldwide

Amazon Global Selling provides a variety of tools and services that simplify all aspects of selling internationally.
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Build a brand

Amazon can help brands of all types and sizes build, grow, and protect their business, with Brand Registry, Enhanced Brand Content, and more.
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Grow sales to business customers

Use quantity discounts and business pricing to grow sales to business customers.
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Get strategic advice

Take your business to the next level with the help of an experienced account manager with Strategic Account Services.
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With Fulfillment by Amazon (FBA), you store your products in Amazon's fulfillment centers, and we pick, pack, ship, and provide customer service for these products.
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FBA New Selection program

The FBA New Selection Program offers free benefits on product shipping, storing, returns, and restocking fees when using FBA.
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Sell low-cost items with FBA

FBA Small and Light offers reduced FBA costs on items meeting the requirements, allowing you to pass the savings to your customers.
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Sell refurbished products

Amazon Renewed lets you sell like-new refurbished, used, and opened items. This program is only available to sellers that meet our quality criteria and can consistently supply like-new products.
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Offer discounts for frequent buyers

The Subscribe and Save program offers discounted pricing, free shipping, and the convenience of regularly scheduled deliveries on eligible products.
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Simplify fulfillment

With Amazon’s Multi-Channel Fulfillment (MCF) program, we provide fulfillment services when customers buy from your website or another third-party channel.
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Earn royalties

Merch by Amazon enables brands, independent artists, and small businesses to upload custom content (designs) that can be printed on demand on products listed on Amazon, such as apparel and electronics. The service is free of charge, and no shipping or inventory management required.
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Easy and trustworthy payments on your own online store

Amazon Pay lets your online store offer customers an easy and safe shopping experience, just like shopping on Amazon. Your customers don’t need to enter address or credit card information, as the shipping and payment information registered to their Amazon account is used instead. This can help increase conversion rates.

Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
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