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How can I sell cosmetics on Amazon.co.jp? For those who want to sell cosmetics
For those wondering, “I want to sell cosmetics, what should I do?” or, “What’s the process for selling cosmetics?”, we’ll introduce the process for selling cosmetics on Amazon.co.jp.
¥4,900 a month (excluding tax) + selling fees
Process for selling cosmetics on Amazon.co.jp
The following five steps make up the process for selling cosmetics on Amazon.co.jp.
1. Search for cosmetics that can be sold on Amazon.co.jp
2. Think about how to procure cosmetics you want to sell
3. Open an Amazon.co.jp seller account
4. Set up a way to deliver cosmetics to customers
5. Utilize the Amazon.co.jp sales promotion program
2. Think about how to procure cosmetics you want to sell
3. Open an Amazon.co.jp seller account
4. Set up a way to deliver cosmetics to customers
5. Utilize the Amazon.co.jp sales promotion program
1. Search for cosmetics that can be sold on Amazon.co.jp
When selling cosmetics on Amazon.co.jp, it’s necessary to comply with the guidelines.
As described in the guidelines, there are products that can be sold and products that cannot be sold.
As described in the guidelines, there are products that can be sold and products that cannot be sold.
■ Examples of products that can be sold:
“Makeup supplies, toner, emulsion, hand cream, shampoo, hair rinse, treatment, conditioner, soap, body soap, facial cleanser, sunscreen, toothpaste, bath cosmetics, manicure, etc.”
Quote: Quasi-Drugs and Cosmetics
“Makeup supplies, toner, emulsion, hand cream, shampoo, hair rinse, treatment, conditioner, soap, body soap, facial cleanser, sunscreen, toothpaste, bath cosmetics, manicure, etc.”
Quote: Quasi-Drugs and Cosmetics
2. Think about how to procure cosmetics you want to sell
When selling cosmetics, there are two methods: “Develop your own products,” or “Purchase products from other companies.”
■ Advantages of developing your own products
• Being able to expand brand awareness
• Being able to respond flexibly to customer needs
• Easy to manage manufacturing costs and high profit margins
■ Advantages of purchasing products from other companies
• Initial costs can be reduced and sales can be started
• The period until cosmetics are sold is shorter than in-house development
• By purchasing various products, it’s easy to enhance the product lineup
• Being able to expand brand awareness
• Being able to respond flexibly to customer needs
• Easy to manage manufacturing costs and high profit margins
■ Advantages of purchasing products from other companies
• Initial costs can be reduced and sales can be started
• The period until cosmetics are sold is shorter than in-house development
• By purchasing various products, it’s easy to enhance the product lineup
Please check the benefits above and decide how to procure the cosmetics you want to sell.
3. Open an Amazon.co.jp seller account
Once you've decided how to procure your cosmetics, it’s time to open an Amazon.co.jp seller account.
Select a selling plan
Amazon.co.jp offers two selling plans: the Professional Selling Plan and the Individual Selling Plan. With the Professional plan, 4,900 yen per month (excluding tax) will be charged, no matter how many items you sell. With the Individual plan, 100 yen (excluding tax) will be charged every time you sell an item. For other costs, click here. We recommend going with the Professional Selling plan so you can take advantage of sales promotion tools and other programs to get more customers to see your products.
Create an Amazon.co.jp seller account
You can use your existing customer account to start selling, or you can create a new Amazon.co.jp seller account with your business email.
Once you've set up an Amazon.co.jp seller account, you can start creating product pages.
4. Set up a way to deliver cosmetics to customers
There are two delivery methods on Amazon.co.jp: the “FBA Delivery Agency Service” and “Fulfillment by Seller.”
■ The FBA Delivery Agency Service
is “a service where the seller simply delivers the product to an Amazon.co.jp fulfillment center (FC), and Amazon.co.jp handles everything from product storage, picking, packaging, and shipping to customer service. ”
■ Fulfillment by Seller is
“a method where the seller ships a product to a customer every time an order is placed from a customer. ”
is “a service where the seller simply delivers the product to an Amazon.co.jp fulfillment center (FC), and Amazon.co.jp handles everything from product storage, picking, packaging, and shipping to customer service. ”
■ Fulfillment by Seller is
“a method where the seller ships a product to a customer every time an order is placed from a customer. ”
With the FBA Delivery Agency Service, you can leave product shipping, etc. to Amazon.co.jp, so you can focus on expanding your business.
Tips for selling cosmetics:
FBA New Selection Program
If you use the FBA New Product Rewards Program, you'll receive an average 5% rebate on sales of eligible products you sell on FBA for the first time, and no inventory storage fees, and return/title waiver fees for a limited period of time.
Examples of costs when selling cosmetics:
Face pack
(Product price: 740 yen)
• Selling fees: 37 yen
• FBA fulfillment charges: 252 yen (uniform nationwide)
• FBA inventory storage fees: 9 yen (monthly)
• FBA fulfillment charges: 252 yen (uniform nationwide)
• FBA inventory storage fees: 9 yen (monthly)
5. Utilize the Amazon.co.jp sales promotion program
Amazon.co.jp offers programs that will help promote sales.
Customer service
Provide fast shipping
If you use Amazon.co.jp’s FBA delivery agency service, a Prime badge will appear on the product page. Products with the Prime badge will be delivered to customers faster than products without the Prime badge, which helps improve customer satisfaction.
Gain traffic
Product ads
Utilizing advertising can not only increase sales, but also expand brand awareness. Furthermore, you can expect sales to grow even further when you implement coupons and deals.
Expanded brand awareness
Opening a store
By enrolling in Amazon Brand Registry, you can create and edit your own branded store for free. Curate content to inspire, educate, and help customers discover your brand, and get insights into related sales, visits, page views, and traffic sources.
Frequently Asked Questions about Selling Cosmetics
Here are answers to frequently asked questions from people who are interested in selling cosmetics.
How much are selling fees when selling cosmetics on Amazon.co.jp?
Is there anything I should check when selling cosmetics?
When selling cosmetics on Amazon.co.jp, you can check the guidelines from the following URL.
■ The Amazon.co.jp help page
https://sellercentral-japan.amazon.com/help/hub/reference/external/G200164470
https://sellercentral-japan.amazon.com/help/hub/reference/external/G200164470
Please use this information to proceed with the necessary process to sell cosmetics.
Start selling today
Put your products in front of the millions of customers that search Amazon.co.jp every day.
¥4,900 a month (excluding tax) + selling fees
