Grow Your Amazon Selling Business

Once you understand the basics of Selling on Amazon, read below to learn about the different tools that can help you grow your business.
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Graph depicting an Amazon seller’s growing sales

Find your formula for success

Growing as a seller involves adding selection, driving traffic to your products, expanding your reach, and delivering a great customer experience. The tactics below can help you accomplish these tasks and improve your chance for success.
Fulfillment by Amazon

Get the Prime badge

Consider using Fulfillment by Amazon (FBA) to provide appealing products 100 million Amazon Prime members around the world. Compare options and determine the shipping method that’s best for your business. FBA is also a great way to scale your business - send inbound shipments of your items to an Amazon fulfillment center, and we’ll handle the rest.
Try Fulfillment by Amazon now and get free shipping to an Amazon fulfillment center, free storage, free removals, and free return processing with the FBA New Selection program. However, some conditions apply.
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Advertise and promote your listings

Help increase sales, launch new products, generate reviews, clear inventory, or boost product visibility by using any or all of these strategies.
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Sponsored ads

Improve your chances of winning the featured offer spot on detail pages and your products coming up in the search results. What’s more, you’re only charged for the clicks your ads receive.
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Offer free shipping, percentage discounts, or buy-one-get-one promos on your products.
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Run flash sale to encourage people to take advantage of your lowered prices while they last.
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Offer coupons in shopping results, product detail pages, and customer Shopping Carts.
New advertiser success guide

Get the New Advertiser Success Guide

Make sure you're ready, learn about eligibility requirements, and understand your advertising options.
Brand Services

Build your brand

You can use the free Brand Registry service if you have a registered trademark. Not only does it help you to protect your intellectual property, but it also unlocks tools like A+ Content and the Brand Dashboard on Seller Central.

Get more control over your brand listings with a simple process to detect suspected violations. Search using images, keywords, or a list of ASINs, and report suspected violations through a simple, guided workflow. Our automated protections proactively remove suspected infringing or inaccurate content using information about your brand. And our global team is up and running 24/7 to answer all of your questions.

Use product introduction content to add rich media content to your Amazon store or product detail pages to increase traffic and sales. You can also customize URLs to include product and brand stories at the top of your store.

Brand Registry is available to sellers who meet the following criteria:
A Professional selling account
An active registered trademark that appears on your products or packaging
The ability to verify yourself as the rights owner or authorized agent for the trademark
If you meet these criteria, consider.
Store page mock-up from Amazon Seller Central
Graph showing the sales of an Amazon seller account

Keep things simple

Pricing rules help your offers stay within a set range. This can be important if you’re one of multiple sellers who offer the same product. Pricing rules change your prices automatically in response to events, like when the featured offer or lowest price changes. Update, pause, or delete your rules at any time.

Sell to Amazon Business customers

When selling on Amazon, you will only need to register your products once to sell them to both individual and corporate customers. Additionally, sellers with a Professional plan can also use quantity discounts and business pricing to enhance business customer sales. There no charges associated with the Amazon Business Seller Program other than the usual referral fee.
Global Selling

Reach customers around the world

With over 150 million paid Prime members globally and hundreds of millions of active customer accounts worldwide, you can accelerate your international sales using the power of Amazon's global brand.
No matter where you’re located or what language you speak, your business can be a global business. Use Amazon’s international logistics network and global selling resources to sell your products worldwide:
  • Shipment: Once you deliver your items to a worldwide fulfillment center, Amazon will handle the shipping and provide 24/7 customer service.
  • Service Provider Network: Connect with trusted local providers that can provide FBA Global Export tax processing, regulatory compliance and translation services.
  • Build International Listings: You can create listings from source marketplaces and update them to multiple eligible marketplaces. You save time and effort by managing offers in one marketplace.
  • Currency Conversion: Receive payments for international sales in your local currency and send them directly to your local bank account.
Amazon has a rich support system so you can start selling overseas without significant investment.
Yasushi Takeuchinecoichi

Amazon stores around the world

World map showing all the countries that Amazon sellers can sell in
Fulfillment Centers

Global selling simplified


Get more efficient

Scale up your business, automate selling, and sell anywhere, anytime.
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Marketplace Appstore

The Marketplace Appstore is a one-stop shop where you can find applications by Amazon and third-party developers to help you automate, manage, and grow your business.
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Scale with Amazon MWS

Stay efficient and improve response time to customers by using software built on Marketplace Web Services (MWS) APIs. Or build your own.
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Download the Seller app

Get sales alerts and respond to customers anytime with the Amazon Seller app.

Follow best practices

Keep an eye on your performance metrics, stay up to date with Seller Central notifications, and always keep your eye on your customers.

Work with an account manager

Your account manager will help you to grow your sales on Amazon. Your account manager will work with teams across Amazon and introduce programs that can benefit your business. Receive personalized coaching and mentoring to help you stay competitive and leverage our team to help with time-consuming tasks.
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Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees