Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days as Perfect Launch. Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.
Ready to join them? The playbook is simple:
1. Enroll your brand in Brand Registry
2. Enhance your product detail pages with A+ Content
3. Get set up with Fulfillment by Amazon
4. Automate pricing on your offers
5. Create Sponsored Products ad campaigns, Coupons, and/or Deals