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Get started with the Perfect Launch and over 5.5m JPY in potential benefits
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What is Perfect Launch?

Speed matters in business. For Amazon sellers, the first 90 days are especially critical for establishing marketing, fulfillment, pricing and other practices to accelerate performance beyond launch. Amazon data scientists refer to the use of five selling programs—Brand Registry, A+ Content, Fulfillment by Amazon, Automated Pricing, and Advertising—within those first 90 days as Perfect Launch. Sellers taking these five steps within that critical timeframe can generate sales more quickly, as many of the most successful sellers already have.

Ready to join them? The playbook is simple:
1. Enroll your brand in Brand Registry
2. Enhance your product detail pages with A+ Content
3. Get set up with Fulfillment by Amazon
4. Automate pricing on your offers
5. Create Sponsored Products ad campaigns, Coupons, and/or Deals
Brand Registry

Register your brand

Brand Registry unlocks a suite of tools designed to help you protect and differentiate your brand, including automated protection and powerful search tools to find and report violations.
More than 500,000 brands are enrolled in Brand Registry. 1
Eligible new sellers who enroll in Brand Registry can get 5% bonuses on up to 110 million yen, in branded sales (up to 5.5 million yen in bonuses), free Amazon Vine enrollment for one product to kickstart product reviews (22,000 yen value), and up to 2,000 free Transparency codes to proactively protect your products against counterfeits (11,000 yen value).
A+ Content

Elevate your product page content

Use A+ Content to showcase your brand and product features on Amazon product detail pages. Dive into features with technical specs, comparative product info, and additional rich content including images, videos, or product set-up. Then run A/B tests to optimize for conversion using our Manage Your Experiments tool. Over the last year, many sellers have used both to help increase their product listings.
Adding A+ content to detail pages can help increase sales by an average of 5.6%. 2
2 Amazon internal data, 2020
Fulfillment by Amazon (FBA)

Get the Prime Badge

With Fulfillment by Amazon (FBA), you store your products in one of Amazon's fulfillment centers (distribution centers), and once we receive the order, we pick, pack, ship, and provide customer service. The Prime logo will appear on your products, which makes it easy for you to reach Amazon Prime members and many other customers. Help grow your business with FBA.
On average, sellers see a 20–25% increase in sales after adopting FBA. 3
Eligible new sellers can receive 11,000 yen off inbound FBA shipping when they make an inbound shipment using the Amazon Partnered Carrier program. In addition, get 90 days free storage for 50 units, plus 180 days of free removals.
Automated Pricing

Adjust pricing quickly and automatically

Our free Automate Pricing tool can help you adjust your prices quickly and automatically against your competition to help your chance of becoming the Featured Offer. Choose the listings you want to enroll, set price limits, and let Amazon help keep your prices sharp 24 hours a day, 7 days a week—while you focus on other aspects of your business.
Being selected as the Featured Offer can accelerate sales by up to 50%. 4
4 Amazon Internal Data, 2021
Advertising

Show off your products

Help customers find your products by quickly creating Sponsored Products ads that appear in related search results and product pages— pay only when they click your ads. Run deals or offer coupons to help increase conversion.
Sellers saw an average weekly lift of +40% in units ordered and +54% in glance views within the first year after launching a Sponsored Products campaign. 5
Eligible new sellers can get 22,000 yen credit toward Sponsored Products ads (FBA sellers only), along with 5,500 yen credit for Coupons to offer customers sales promotions.
5 Amazon Internal Data, WW, 2019
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Benefits for new sellers
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We’ll help you get started

Start your journey with a little less risk. To help you achieve Perfect Launch, we offer New Seller Incentives, including 5% back on your first 110 million yen in branded sales, credits to try cost-per click (CPC) advertising or kickstart your product reviews, and more— plus discounted Prime shipping, storage, returns, and more with Fulfillment by Amazon.

Get started today with these incentives for new sellers:
  • Get 5% back on your first 110 million yen in branded sales
  • Take 11,000 yen off inbound FBA shipping using the Amazon Partnered Carrier program
  • Get 90 days free storage for 50 units plus 180 days free removals with Fulfillment by Amazon
  • Get 22,000 yen credit for Sponsored Products CPC ads (bids are up to you)
  • Receive up to 2000 free Transparency codes (11,000 yen value)
  • Enroll one product in Vine for free for up to 30 trusted reviews (22,000 yen value)
See below for a full list of incentives for new sellers and how to qualify. Terms and conditions apply—visit Seller Central for details.
illustration of a data scientist optimizing seller growth opportunities on a large touch screen

Over 5.5 million yen in potential benefits

Amazon program

Your incentive

How to get it

Brand Registry Benefits
5% bonus on for your first 110 million yen in branded sales
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN. For more information Click here
22,000 yen credit
Complete Amazon Brand Registry and be identified as a brand owner no later than six months after listing your first buyable ASIN and enroll a product in Amazon Vine. Click here for details
11,000 yen credit
Complete Amazon Brand Registry with a registered trademark, be identified as a brand owner no later than six months after listing your first buyable ASIN, and enroll in Transparency. Learn more
Fulfillment by Amazon Benefits
90 days free storage on 50 units (or 30 oversize units)

Apparel/Shoes:
120 days free storage on 100 units
180 days free liquidations on 50 units (or 30 oversize units)

Apparel/Shoes:
180 days free liquidations on 100 units
Send inventory to an Amazon fulfillment center within 12 months of listing your first buyable ASIN for auto-enrollment in FBA New Selection. Click here for details
11,000 yen off inbound shipping
Send inventory to an Amazon fulfillment center (distribution center) within 12 months of listing your first buyable ASIN. Learn more
Advertising benefits
22,000 yen credit
Send inventory to an Amazon fulfillment center (distribution center) within 12 months of listing your first buyable ASIN. Launch a Sponsored Products campaign for FBA products for the first 11,000 yen in credits. Advertise those FBA products for at least 30 days for the second. Learn more
5,500 yen credit
Create a coupon within 12 months of listing your first ASIN. Learn more
Amazon Seller app

Manage your online business when you’re on the go

The Amazon Seller app lets you create new listings, track sales, fulfill orders, and quickly respond to customer questions, making managing your online business remotely a breeze.
Click here to download the Amazon Seller app on the Apple App Store
Click here to download the Amazon Seller app on Google Play
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Start selling today

Put your products in front of the millions of customers that search Amazon every day.
¥4,900 a month (excluding tax) + selling fees
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Just have a few items to sell?
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