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Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
Get 10% back on branded sales
We invest in new brands at Amazon. Enroll your brand in Amazon Brand Registry to take advantage of the following:
Get 10% back on your first 7.5 million yen in branded sales when you enroll in Brand Registry —then 5% back through your first year until you reach 150 million yen.
Enroll one product in Vine for free to get trusted reviews (30,000 yen value)
Why create an Amazon Brand Registry account?
Amazon Brand Registry is a free program that helps you protect your intellectual property (IP), manage your listings, and grow your business—whether or not you sell in the Amazon store.
Secure your brand
Detect and report suspected IP infringement with our powerful tools. Accurate submissions drive our feedback loops to block violations automatically—before they impact your brand or customers.
Improve the customer experience
We combine your product information with our automated protections and machine learning to help prevent inaccurate listings. You can also use brand tools to add enhanced content to your product detail pages.
Monitor your progress
Keep an eye on key metrics related to customer searches for your brand and products. You can also track protection metrics—both Amazon’s efforts and yours—in real-time across all our stores.
“Amazon Brand Registry has been a huge leap forward for Casio in protecting our intellectual property. The response time has been lightning fast and the team assigned to this program are incredibly knowledgeable and efficient. Thanks you Amazon. ”
“P&G was very pleased to be invited to be an early adopter of Amazon Brand Registry. We believe that Amazon Brand Registry will continue to help as we collaborate with Amazon to protect our brands and our consumers online.”
Join our growing list of enrolled brands
Enroll your brand on Amazon
To enroll in Amazon Brand Registry and enjoy exclusive benefits, you’ll need to meet two basic requirements:
Brand name or logo: Have your brand name, or a logo that includes your brand name, permanently affixed to your products or packaging.
Trademark: Have a pending or registered trademark for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store.
IP Accelerator
Don’t have a trademark for your brand name or logo? The Amazon IP Accelerator program can help connect you with Amazon-vetted legal service providers who are ready to take you through each step of the trademarking process.
Build and protect your brand with Amazon
After enrolling your brand in Amazon Brand Registry, you become eligible to activate a suite of brand-building tools that help grow awareness for your brand, improve your consideration, increase your conversion rate, and build your brand loyalty. Each benefit is available on the Build Your Brand page in Seller Central.
You’ll unlock services to help you:
You’ll unlock services to help you:
Improve product information and kickstart reviews
A+ Content
Showcase your products and tell your brand’s story by adding video, enhanced images, product-comparison charts, and other features to your product detail pages.
Basic A+ Content can increase sales by up to 8%--and well-implemented Premium A+ Content can increase sales by up to 20%. 1
Customer reviews
Analyze reviews and respond to customer feedback to improve your products.
Did you know?
Amazon Brand Registry can help increase the accuracy of product listings
After enrolling your brand in Amazon Brand Registry, only you and other sellers associated with your brand can create or suggest updates to your product detail pages. That helps ensure the accuracy of your product information and improves the customer experience.
Delight customers with great deals
“Subscribe & Save” products with a 10%-15% discount can drive up to a 1.8x increase in conversion on average.¹
Brand Tailored Promotions
Encourage sales by offering limited discounts tailored to recent, repeat, or high-spend customers.
Access exclusive advertising programs
Brand Stores
Create a free destination in the Amazon store to help customers explore your products and get to know your brand No coding experience is required.
Shoppers who visit a Store during their shopping journey purchase 53.9% more frequently, and have a 71.3% higher average order value compared to those who do not visit a Store².
Sponsored Brands
Create cost-per-click campaigns that appear in the Amazon store and feature a video or multiple products from your brand, along with a logo and headline.
Sponsored Display
Create cost-per-click campaigns that appear in and beyond the Amazon store and feature a product from your catalog.
Optimize with data
Manage Your Experiments
Test and optimize content for your product listings to drive more clicks, cart adds, and sales.
Knowing what content drives conversion and implementing changes to your listings based on optimized content can increase sales by up to 25%. 1
Brand Analytics
Make strategic decisions about your products and advertising using aggregated data from customer searches and purchasing behavior.
Amazon attribution
Analyze ad effectiveness outside of Amazon and maximize sales results on Amazon.
Protect your brand
Transparency
Use unique codes to authenticate individual units, stop inaccurate and knockoff products, improve customer engagement, and get valuable insights that can optimize your supply chain.
Over 2.5 billion products have been protected with Transparency. 3
Report a Violation
Should you find a suspected infringement, you can submit a report. Each report strengthens our machine learning and automated protections.
Project Zero
Drive knockoffs to zero with the ability to block and remove listings immediately.
Counterfeit Crimes Unit
Work with law enforcement and our global team to stop bad actors and hold them accountable.
Brand Protection Report
Learn about our latest innovations in helping prevent knockoff products from reaching customers.
Frequently Asked Questions
Don’t see your question below? See our other Brand Registry FAQs (login required).
What are the full requirements for enrolling a brand in Brand Registry?
To enroll in Brand Registry:
- You must have a brand name, or a logo that includes your brand name, permanently affixed to your products or packaging. During enrollment, you will need to provide images that show your brand name or logo on your products or packaging.
- You must have an active, registered trademark or a pending trademark application for your brand name or logo that’s issued by the designated government trademark office of a country with a corresponding Amazon store. In some cases, you may also enroll with a pending trademark registration. See country-specific requirements (login required).
- You must be the trademark owner. If you are an authorized agent, have the trademark owner enroll the brand, then add you as an additional Brand Registry account user.
- Brand trademarks must be in the form of text-based marks (word mark) or an image-based mark with words, letters, or numbers (design mark). Note that trademarks can have different classifications based on their issuing trademark office.
- Your trademark text must match the brand name on your Brand Registry application. If your trademark is an image-based mark with words, letters, or numbers, you will need to upload a copy of the image during enrollment. It should match your trademark record exactly.
- You must have the trademark registration or application number provided by the designated government office.
- You must have a list of product categories in which your brand should be listed.
- If you have a Seller Central or Vendor Central account, use the same username and password to create your Brand Registry account.
Do I need to create multiple Brand Registry accounts if I sell in more than one country?
No. You can create a single, global account with Brand Registry. During enrollment, you’ll only be able to select a single country-based trademark office. But you’ll be able add trademarks for the offices of other countries after your enrollment has been approved. We recommend submitting trademarks for each country-based Amazon store you want to sell in.
Can I enroll more than one brand?
Yes. After enrolling your first brand, you can enroll additional brands from your Brand Registry homepage by clicking Enroll a new brand.
I’m trying to enroll in Amazon Brand Registry. Why am I receiving an error message?
See our list of error messages, explanations, and next steps. (Login required).
How do I view or edit my Brand Registry application?
To view the status of an application, visit the Brand Applications page. You can also edit an application that you haven’t yet submitted, add documents to a submitted application, or copy and correct a rejected application.
Can I provide others with access to the Brand Registry portal?
Yes. After enrolling your brand in Brand Registry, you’re automatically assigned the roles of “rights owner” and “administrator.” You can invite additional users to your brand and assign them roles.
Can I add a new trademark for a brand I’ve already enrolled?
Yes. Follow these steps:
- Click Manage in the Brand Registry main menu, then click Manage intellectual property.
- Select the brand name from the drop-down menu, then click Connect a trademark.
- For a single trademark, enter the required trademark information, then click Connect trademark.
- For 10 or more trademarks, click Connect multiple trademarks, download the template, enter the required information, then upload your completed template.
The current Administrator has left the company or is no longer associated with the brand. How can I update the Administrator?
If there are no active Administrators for the brand, there are two ways to request access to the brand:
Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, you can submit your request via Brand Registry Support. Select “Update brand ownership” as the topic. Your request will be reviewed, and you'll receive a response accordingly.
Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Select the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and Rights Owner roles.
Option 1: If you have at least one other brand that is already enrolled in Brand Registry and you can access the Brand Registry portal, you can submit your request via Brand Registry Support. Select “Update brand ownership” as the topic. Your request will be reviewed, and you'll receive a response accordingly.
Option 2: You can attempt to apply for Brand Registry with the same trademark number as a currently enrolled brand. Once you enter the already registered trademark number, a warning will appear, offering a link to a form for sharing your contact information. Select the link to access the Share Contact Information form. At the bottom of the form, there’s a link available only for eligible users, leading to an Appeal Submission form. If your appeal succeeds, you'll be added to the brand with the Administrator and Rights Owner roles.
What are Amazon’s policies on intellectual property and brand names?
Review our Intellectual Property Policy for Sellers and the Amazon Brand Name Policy.
How can I report policy violations or other forms of abuse not related to intellectual property?
You can use the Report abuse tool to report inaccurate listing information, violations of Amazon policy, and other issues. To access this tool, log in to Seller Central and use the main menu to select “Performance” and then “Account Health”. On the Account Health page, select “Report abuse”. If you don’t have access to Seller Central, you can report issues using Brand Registry Support. Log in to your Brand Registry account and select “Contact Us” from your homepage, then select “Report a marketplace policy violation.”
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.
Amazon also provides a publicly available form for reporting alleged intellectual property infringements such as copyright, trademark, and patent concerns.
Launch your brand with Amazon
Enroll your brand in Amazon Brand Registry to become eligible to activate a suite of brand-building tools and protection benefits.
1Amazon internal data, 2024
2Amazon internal data, August 2024
32024 Brand Protection Report
2Amazon internal data, August 2024
32024 Brand Protection Report
